We list top Magento (SEO) tools for keyword research, backlink tracking, location and more to help businesses gather SEO data, rank higher, and effectively use your webshop.
1. What is SEO & What are SEO tools?
SEO means Search Engine Optimization, which optimizes content to be discovered as well as increasing the quantity and quality of traffic to your website through organic search engine results.
VISIT MAGENTO 2 SEO CHECKLIST FOR MORE INFORMATION.
SEO tools help your Web page rank get higher in search engine results and provide information on backlinks and keywords into SEO competition on the Internet.
SEO experts will optimize Web content or monitor the domain by analyzing content for keywords, backlinks, and other SEO considerations.
One of the best Magento SEO tools is the all-in-one Magento 2 SEO Extension designed to make your store stand out in Google Search. Your store will get more visible in search results, and more organic traffic when you try this Magento 2 SEO tool.
2 – Common SEO Tools
1.Google Analytics (Free)
Businesses want to investigate if SEO will have a positive return on their investment of time and money, this is where Google Analytics comes in! As you probably know, Google Analytics is a free digital analytics tool that can help digital marketers or consultants to analyze website performance in terms of traffic from various sources.
Google Analytics can measure and evaluate the value of SEO for your business via figures of organic traffic. Nowadays, almost every small business only uses the Google analytics tool as the best Magento SEO tool marketing to find your organic search traffic metrics.
GETTING STARTED to Set up Magento 2 Google Analytics for more detail!
- Panguin Tool (Free)
Another best free Magento SEO tool to help you investigate whether you’ve been impacted by Google’s algorithm updates.
This tool brought to you Google ‘penalty’ system that is becoming much more severe. Panguin will help you get the best quality Algorithm on Google. Plus is Google’s major search engine update daily with information about whether your organic traffic dip happened at the same time.
- Google Keyword Planner (Free)
Google Keyword Planner is a free tool to find keyword suggestions in which you can see how popular & density a specific keyword searcher is.
The Google Keyword Planner can give a high-informative result on the Google AdWords platform. It makes it easier for advertisers to plan their campaigns or their budget with AdWord advertisers, so some features are not relevant to all users. Due to the difficulty of ranking on a keyword, if the users want to find a bid range for each keyword, only advertisers who are willing to pay to be positioned on a keyword or phrase can see the keyword relevant.
Google Keyword Planner is a reliable tool when it comes to guiding your decision on what keywords you can use to help optimize your website in the search engine results. It is also a helpful tool for campaign advertisers who want to understand how well different keywords will perform in the SERP. However, it more directs towards advertisers wanting to pay for optimized keyword rankings to be sure of driving qualified traffic to their website in three different ways:
- Type in a general word (business activity)
- Type in seed keywords which are more niche words describing your activity
- Type in a URL related to your business (for AdWord users)
You will need to have a Google account to access this keyword planner tool. However, setting up an ad isn’t compulsory to access the keyword suggestion feature. We have two ways to use the keyword planner: look for new keywords or get search volume forecast results.
A list of keyword suggestions with important metrics such as average monthly searches, level of competition and the lowest and highest page bid will appear in your eyes when you start to click the keyword process. After that, choose a reliable keyword that you’re targeting from various results.
Look at the table of driving qualified traffic to their website! If the competition and top page bid value are high, which means that your keyword seems to be a good one. Many SEOers even consider these statistics are more important in comparison with the straight-up volume because they want a bunch of just come and have no left visitors.
- SEMrush (Free trial)
This is an SEO toolkit that has a lot of outstanding functions of SEMrush Keyword Analytics
This SEO toolkit can support SEO-ers in finding appropriate keywords for SEO campaigns, gathering matched phrases and related keywords from any geographical location, as well as getting long keywords. It even can uncover limited access to the data with the filters, discover local competitions and let you target different devices too.
Discover the multinational environment to adapt to keywords in your project tools by getting acquainted with SEMrush.
- SERProbot (Free & Paid)
SERP is used to check positions that appear on a search engine results page. More potential visitors will be provided by search engines and you get a better SERP ranking. This tool was developed to report how a website ranks on Google for different keywords.
The better SERP rankings are, then the more visitors you will receive. Follow a test with a great number of the top 3 SERP positions get over 35% of the search traffic and 75% of users never click past the first page (For user tests ).
There are many different types of SERPS but three main categories:
- Organic SERPs
- Paid SERPs
- Contextual SERPs
- SEO Monitor (Paid)
SEO Monitor is a Magento SEO tool for your performance. This SEO toolkit collects the data from Google analytics, finds your rankings and controls your processes.
These features are super supportive and know what’s going on and where to focus their attention, so your business can manage more customers. It is no doubt that they are the gem of SEO effort for all campaigns getting portfolio-level metrics to groups and keywords in a dashboard.
- Google Search Console (Free)
This is a straight tool from Google to track your site’s search performance. Your information can be found by Google Search Console with duplicate metadata, the number of indexed pages, security issues and so on.
How to use: Navigate to Search Traffic > Search Analytics, you can get a list of keywords that you currently rank for.
Kerboo includes backlink analysis, link prospecting, on-site SEO audits and rank tracking that make the time-intensive task of doing a link audit as quickly as possible.
It combines multiple link data sources into one true view of the links pointing at your site and explores the profile and our LinkRisk and LinkValue metrics make segmenting and identifying risks and opportunities easy.
- Ahref (Paid)
This is one of the best backlinks checker tools, they have about 12 trillion known links, 200 million root domains, 6 billion pages crawled each day and the backlink index is updated every 15 minutes.
Using the tool to gain new link opportunities immediately. Besides that, information about online backlinks can also be detected. More amazingly, the dashboard also comes with unique metrics to determine traffic potential for each keyword – Clicks and Clicks Per Search.
- Link Research Tools (Paid)
LinkResearchTools is a set of SEO reporting and analysis features which is called Link Detox. This tool automatically scans your website’s backlink and link-focused site crawling than any other tool. Its scope is limited as a standalone platform but it detects which one has caused a Google penalty. The addition to a business SEO tool suite is the prospecting and comparison features. In defining between good and bad links, you can identify spammy links, professional SEO-ers that have verified this tool, and highly appreciated its ability.
We all know that there’s no guarantee that what’s important today will still be important next year, and Search engines can change all the time.
Don’t let that panic you. The important things stay consistent and knowing how search engines work or what you’re looking for over time.
If you have any other tools you think are worth a mention or want a more detailed review of any of the tools to let me know.
Looking to learn more about SEO? Check out our Magento SEO tutorial.
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