Doubtlessly, SEO is a vital necessity of ecommerce success which could increase the traffic and the authority of the whole store. Unfortunately, not every store owner could optimize their webstore to gain the best profit for their business.
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Based on what type/stage your online store is currently in, your SEO needs will differ. But no worries, we are here to help you set up your SEO with the least budget spending but still gain every SEO merit.
In the following part, we’ll inform you of the universal knowledge of SEO and the best suitable Magento 2 SEO extensions for your ecommerce store.
Let’s get started
What are your SEO needs?
Generally, you have these 4 groups of SEO factors.
As you can see, there are many ways you can take to achieve SEO success. And for the record, I mention black hat tactics but I do not condone it.
One it’s not ethical to do so, and two, these spamming/manipulation acts can backfire big time.
Let’s take a look at the best SEO strategy based on what you’re trying to sell.
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Product-based business needs for SEO
If you’re in this category, you want to lean more into on-page SEO plus links, adaptive searches.
This is because getting in front of the right people is your most important SEO success. The transaction from searching for a product to buying happens almost immediately.
So if you can’t bring your product to the 1st SERP, the game ends there.
On-page SEO
Magento On-page SEO is the practice of optimizing your page (in this case product page) for web crawlers and customers using tips, and of course, Magento 2 SEO extension.
The utmost importance when it comes to on-page SEO is relevancy, and Google agree with this statement:
To start it all, you need relevant keywords and reach the keyword density level because search engine bots are scanning your site for these exact words.
Especially, research has shown a direct correlation between ranking 1st page and keyword in the title.
However, there’s more to on-page SEO than making your Magento SEO URL with the relevant keyword.
It’s 2020, to rank better you also need to optimize your site for:
- UX
- Click-through-rate (the ratio of people who see a link to your site and click on it)
- Bounce rate (you want this as low as possible)
- Time on page (the longer the better)
- Page loading speed (as fast as possible)
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Adaptive searches
There is more than typing a query into Google. Now, you can start searching for a product using voice, images, and even video.
As can be seen, Google Image takes up one-fourth of the web search alone.
This is not to mention other massive image platforms such as Pinterest, Bing.
What about voice search? It’s estimated that in 2020, 50% of the search query will be performed by voice.
And we have the number of backing it up.
So, what do you need to do for your Magento store in order to adapt to these rising trends? This
- Optimize content for humanized queries (like talking patterns, questions).
- Optimize for structured data, SEO-friendly meta tags (Alt text).
- Focus on mobile-friendly.
Service-provider needs for SEO
If you’re trying to offer service online, the main focus for SEO should be off-page SEO instead of on-page SEO. That is to optimize for signals outside of a website to improve its search engine rankings.
Why? Because selling service requires a lot of trust and reputation in order to convert. More than that, trustworthiness in terms of PageRank is a vital ranking factor according to this Stanford research.
And it goes beyond link-building. Primary there are link-related and non-link-related off-page factors that you need to master:
In addition, you also want to pay attention to Magento metatags SEO, Schema markup, and headings.
Hybrid business needs for SEO
Hybrid business refers to a business that both sell products and services. The simple answer for what you need to do here for SEO is all of the above.
Now, let’s get to the juice part – recommendations!
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Essential Magento 2 SEO extension
All-in-one SEO suite for hybrid Magento business
If you’re in this tier, it’s better to have an all-in-one SEO suite. Why?
It’s cheaper (since it’s in bulk) and can avoid compatibility issues.
Check these Magento 2 SEO extensions out!
- Magento 2 SEO Extension – $119 – Best for price
- SEO Toolkit – $249 – Best for extended SEO needs
- Advanced SEO Suite – $149 – Best for on-page SEO
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Magento 2 SEO extensions recommendations for product-based business
As mentioned above, we have 2 fronts of SEO for you to battle it out.
To optimize on-page SEO, consider the following:
- Improve SEO-friendlyness of content: Magento 2 SEO Module
- Better Schema and structured data for click: Rich Snippet
- Ensure meta-data: Meta Tag Template
- Increase Google indexation: XML Sitemap
- Maximize loading speed: Defer Javascript, Google Page Speed Optimizer
And if you are interested in adaptive searches, you should give these extensions a try:
- Image Optimization – to mass-equip image with Alt-text
- Facebook Open Graph – easy sharing and improving social search
- Celebro Seach and Merchandising – an AI semantic algorithms with multiple entries point for data (including adaptive searches)
Magento 2 SEO extensions recommendations for Magento service-providers
First, let’s start with optimizing technical SEO. Take a good look into these Magento 2 SEO extensions:
- Spend 0$ on finessing your metadata: Advanced SEO MetaData Manager
- Fast-check your content with Super Easy Magento SEO Plugin
Now, moving forward to build your online reputation, let’s start with:
- Facebook Open Graph Extension – make your sharing profile flawless
- NoIndex NoFollow Tag – keep the link juice for yourself
- Auto Interlinking Product – automate the internal link building process
- Magento 2 Google AMP Extension – grab the 1st place on the SERP
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Conclusion
So what’ve we learned today? We’ve dissected the autonomy of a successful SEO Magento website based on intention. Moreover, there are more to sink your teeth into Magento 2 SEO extension with the tips following.
Let me know if you’re interested to learn more about SEO in the comment down below.
BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.
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A proud Content Marketer @BSS Commerce. Addicted to visualized data, SEO, Tech and Marketing wonder-bender with strange terms and cases. Obsessed with cats in general and my two daughters Bean and Butter.
