There is a saying that “a picture’s worth a thousand words”. When it comes to website images, the same is true. Images provide your products or services a more in-depth look than words alone can ever hope to achieve. Hence, image is very important.
Store owners always have to find the best way to optimize their photos. If you are one of them, don’t skip this blog because it shows you all the necessary information
Let’s read now beginning with how Magento 2 images impact the business!
How do Magento 2 Images Impact Your Business?
Table of Contents
Website Performance
Website performance mentions the loading page speed of the website. It’s how quickly the pages of a website load and display in your web browser.
In many factors impacting the performance of the websites, you can easily find image and file size is a big problem. Large photo and video file sizes will slow your website down. The data needs more time to load your large images on your website.
For example, while loading the compressed file, at 0.08MB, the visitor will see it instantly, but a 15MB image on a 3G connection can take 17 seconds to load, and that’s a 18,650% increase in waiting time.
Hence, optimizing Magento 2 images is a fast way to enhance website performance. Use Google’s PageSpeed Insights tool to evaluate the performance of your website and discover where you stand.
Customer Experience
Image size affects website speed and website speed impacts the customer experience. According to a report, 40% of users abandon sites that take longer than 3 seconds to load.
Second, a high-quality image not only conveys your brand’s professionalism but also encourages customers to stay and make more purchases. With online shopping, the Image gives a specific look about your goods or service while purchasing online, and it is a key element in persuading people to buy and make repeat purchases.
Last but not least, user experience also is impacted by image responsibility. Mobile commerce statistics say that in 2021, 72.9% of all online sales came through the mobile channel, and mobile makes nearly three-quarters of all online sales. With the increase of smartphone users, images are required to be responsive to all devices, especially smartphones.
Hence, directly or indirectly, image impacts the customer experience.
Others
Images take up over 60% of modern websites’ total bandwidth. With the large image quantity, the first touchpoint your buyers come into contact with on your website can be the image, and that experience can make or break their perception of your brand.
Product photos and SEO images play an important role in SEO, conversion and sales, visitor retention and more.
- According to a study by Search Engine Land, Images often have a much higher CTR (Click-Through Rate) than text-only SEO search results, with the exception of the first position.
- Sheila Dahlgren, senior vice president of marketing at Scene7, provider of on-demand rich media, said that “Customers are three times more likely to buy online when retailers offer rich imagery with the ability to zoom, pan, and see color options and alternative views of the merchandise, along with the products presented in context or on a model”.
Hence, to build a business with an outstanding website, you should focus on optimizing all images on your website. You can receive amazing support from Magento 2 image optimization extension list below!
Top 6 Magento 2 image optimization extensions
Magento 2 Convert Images to WebP by BSS
First of Magento 2 image optimization extension list is Magento 2 Convert Images to WebP by BSS. As you know, WebP is a new-generation image format that uses lossy and lossless image compression methods to reduce image size while maintaining good quality.
By using this extension, converting images to WebP is simpler and quicker than ever. No need for code, no more manual image format changes, all in several steps.
3 benefits of this extension:
- Increases website performance: In comparison to JPEG and PNG, the WebP format is lighter. A site will load more quickly with smaller picture file sizes.
- Show high-quality images: WebP format ensures the image quality is best but still gets a high loading speed.
- Saves more bandwidth: WebP can free up bandwidth space, allowing websites to offer more content.
Full features of this Extension:
- Automatically convert images under format jpg., png., jpeg. to Webp
- Choose specific places you want to convert: All, Product Page, Category Page, Home Page, CMS Page.
- Reduce time spent on conversion, automate every media upload, and deliver better-looking images.
Magento 2 Lazy Load by BSS
Why should images be lazy load?
Lazy loading is a technique that delays the loading of non-crucial resources during page load time and loads these only when needed. It is a method for reducing the length of the crucial rendering path, which results in faster page loads.
Magento 2 Lazy Load Image extension brings your business more benefits:
- Load Magento 2 product images with the beautiful transition when customers scroll down the Magento 2 pages
- Reduce Magento 2 website loading time
- Offload for the server (reduce server requests) and save bandwidth
- SEO – friendly
- Set advanced time point for loading product images
- Exclude Magento 2 Lazy Load Image extension’s effect on Controllers, Paths and Home Page easily
- Allow admin to exclude lazy product images
Image Optimizer for Magento 2 by Mageplaza
We cannot ignore another amazing tool to optimize Magento images from Mageplaza in this list – Image Optimizer for Magento 2. This is the essential solution for Magento 2 store site to compress and optimize images that speed up page load, enhance user experience and increase the conversion rate significantly.
Full features of Image Optimizer for Magento 2:
- Lighten the images on the site easily and conveniently by compressing various types of images including PNG, JPG, GIF, TIF and BMP
- Allow store admins to set compression levels: Lossless and Custom (Lossy)
- Activate scan and optimization actions automatically
- Set the included directories whose images are scanned and the excluded directories which are skipped to scan
- Record, requeue and restore all optimized images
Lazy Load for Magento 2 by Amasty
Lazy load is extremely useful for website speed in general and image optimization in particular.
Lazy load by Amasty includes many features for minimizing load page time:
- Configure lazy load algorithm: preventing store pages from lagging, regulating the number of displayed images, applying lazy load to specific pages…
- Optimize and compress images: making files smaller with WebP format, optimizing images in bulk, compressing images with no quality loss…
- Create optimal code structure: optimizing JavaScript, minifying HTML, CSS and JS, merging CSS and JS files and improving the experience with Server Push.
- Meet extra optimization levels
Magento 2 Image Lazy Load by Magefan
You might try the free Magento 2 image optimization extension – Image Lazy Load by Magefan.
With this Lazy Load extension, bandwidth only loads images within the viewer’s viewport and loads the rest when scrolling down.
2 main features of this module:
- Enable lazy loading for all or specific pages
- Fully Compatible with WebP Images
You can boost your website performance and improve customer satisfaction at zero cost by using Magento 2 Image Lazy Load.
Image Optimizer by Apptrian LLC
Image Optimizer is another free Magento 2 image optimization extension developed by Apptrian LLC. The extension provides the function to optimize images (GIF, JPG, PNG), reducing their file size without losing image quality.
You can change optimization options and even swap utilities used for optimization with the ones you like (Google PageSpeed Insights or GTmetrix).
Sum up
Image optimization is a must-have action for all business websites if you want to be outstanding among many competitors.
In this blog, we’ve already shown you the reason why you should optimize your photo and suggest the best list of Magento 2 image optimization extensions. Hope you can take the most suitable one for your website!
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