In B2B e-commerce, having high-quality products is not enough to make money. It is true that B2B customers who wish to buy your goods want to be treated differently with an engaging experience at your ecommerce store
For this reason, you need to improve your store and effectively engage shoppers to make your Magento Wholesale store stand out.
In this article, we declare five tips on how to boost up more and more B2B sales that you might be interested in!
TAKE A TOUR OF THE Magento 2 Wholesale B2B Business Extension to see what features it brings to the ecommerce store owner’s table.
1. Special Prices
As a wholesaler, they want to get the best prices for sure. They are looking for exclusive deals such as a quantity discount while buying products for the wholesale customer’s group.
This is one of the Magento wholesale tips for store owners like you can to boost revenues. How do you do that? Well, firstly, you should notice the preceding tier pricing for users. The tiers can be set up for each different customer group, not logged in, retailers or wholesalers.
Magento wholesale customers have to create an account instead of viewing the group as an anonymous user. After logging in, B2B customers will see their own tier prices that may be more discounted than others due to their larger order size.
Better prices for your offerings through daily, weekly, or monthly deals will also put your Magento wholesale business at a competitive advantage compared with rivalries in the market.
2. Great customer service
Service is the essential tip for Magento wholesale businesses, whether online or offline, you want to provide the best service for your customer shopping experiences. The reason is that customer care is one of the key points in wholesale sales to encourage customers to buy products and create a long-term relationship to delight more in the future.
Customers’ demand might be just a question about warranty return or unique needs, requirements, and priorities. Hence, many small businesses even want to put phone numbers on their websites or install a Livechat system for customers to make intermediate chatting with customer supporters.
One important thing in customer service is the customer support team or sales rep should communicate nicely and professionally with customers and make decisions in a way that puts customers first.
3. Wholesale ordering, delivery, and billing as seamless as possible
Make ordering simple and shipping fast for Magento wholesale can be another tip. By offering multiple ways to order via phone, email, and website, your retailer’s store can make more money due to the fast ordering process.
All the processes, such as wholesale ordering, delivery, and billing that are as simple as possible and easy to understand could put your company near the top of customer brand lists they buy from.
If customers have to wait for shipping, for example, this means retailers can’t sell your products quickly, especially the stock on the shelves.
Thus, try to speed up the ordering process & shipping and always stay active both by telephone and email to keep pace with customer questions and then reduce abandonment carts.
4. Make Order Recommendations
When a customer makes a purchase, you also motivate them to buy more items by recommending related products on your website. Many retailers have used this method, but wholesalers can also implement it.
At BSS Commerce, we have an extension called “ Magento 2 Frequently Bought Together”. This is an excellent choice for the store owners to boost up sale by suggesting/recommendations frequently bought together products for customers. We promote related products while customers are checking out a particular item. Customers can see a bunch of suggesting products displayed, therefore they can add a set of different products to cart at once.
QUICK AND EASY TO MAKE ACTIONS WITH Magento 2 Frequently Bought Together
Amazon has been offering customers related products during the checkout process and on every product page. It makes customers see the related products they want, like suggestions for them to buy more products.
What Amazon is doing also increases the chances of cross-selling, encourages retailers to try out new merchandise & provides more revenue.
5. Increase Your Wholesale Sales with Referral Programs
Offering a reward program for referrals is another effective way to increase your wholesale sales. For existing customers who refer your products to new customers or loyal customers, you can quickly build a long-term relationship with them. As all we know, wholesale connections have their networks; the rewards given are appropriate to each company’s niche. You’ll make it even more likely that a buyer will select your company as its wholesale while encouraging a more significant initial purchase.
6. Offer special discounts to new buyers or gifts cards
Customers will keep coming back if they get a discount, especially for new customers. This way to attract new buyers to come to your company, whether the customer is a wholesaler or a consumer.
In this case, we recommend you to use Magento 2 gift card extension which allows you to create unlimited gift cards to reward customers and encourage them to come back your website for the next purchases.
7. Streamline your operations
Business owners want to maximize operational efficiencies which include integrating inventory, finance, shipping, logistics, etc. within an intelligent cloud B2B inventory management system or ERP inventory management system. Wholesale customers also expect the same from their suppliers because it is a win-win for both the customer and wholesale business.
As a wholesale business, you should continue to develop systems to streamline the company’s order processing quickly within hours.
Follow these simple tips carefully can create a display of different content on your website to Magento wholesale customers.