As an online store owner, you always want to increase customer engagement and boost conversion rate, but do you know that 86% of users report being bothered by having to create a new account on websites? What is the better way to encourage on-site sign-in while ensuring customer satisfaction? Social Login is the ideal solution for your request.
Let see why social login is so important for online business and take a look at the extension Ajax Social Login – the integration of social sign-in and advanced AJAX technology.
What is Social Login?
Social login is a sign-in type that uses pre-existing login information from a social networking service to sign into a third-party website instead of requiring to create a new account on site. This form of sign-in provides excellent benefits for both customers and web administrators.
The Advantages of Social Login
1.Easy sign-in/registration process
Within a few clicks, customers can register a new account on the website without having to fill in the long registration form manually. By simply granting your website system access to their social media accounts, customers can sign in or register quickly and easily.
2.Better control of online accounts
Online users usually possess many accounts at once, and the last thing they need is to remember another username and password on your site. According to a recent survey, 92% of users will leave a website instead of resetting or recovering login info. Thus, integrating social login to your site will allow a customer to use other account information to sign in, which results in better control of their online accounts.
1. Spam reduce
Admin can check the authentication of users’ accounts through their identity provided by the social networks. Thus there is less chance of false information submission from users or spam accounts created by robots.
When customers sign in through their social accounts, admin can easily obtain contact details like an email address. This can reduce the possibility of submitting fabricated email in the registration process as the email has already proved its validation. Besides, it would also be more comfortable for admin to keep communication with a customer through authenticated emails.
Since a website can gather more accurate data, especially user profile and other information such as name, email, interests, activities… it would be easier to develop more personalized content to customers, for example sending data that is of their investments.
Ajax Social Login Extension for Magento 2
Understanding the importance of a tool to support social login, Ajax Social Login extension is built on Magento 2 platform to facilitate customer login process by allowing to sign in through social media accounts in convenient Ajax popup.
The social login block containing different social buttons is placed on the login page, login popup or header of the page.
This extension also supports login/ registration process by displaying Ajax popup. The customer can stay on the current page to sign in or register an account in the two tabs of the popup. The reCAPTCHA test is provided to avoid spam.
The customer can choose to sign in through whichever social media channel they want.
Ajax Social Login for Magento 2 allows absolute control over all social login buttons and support unlimited social accounts. Admin can freely add more social accounts into social login block, rearrange the order of buttons in block, set limits to the number of buttons in block and set location for social login block.
The Ajax popup for sign-in and registration purpose can be enabled in the backend. Admin can configure the reCAPTCHA in pop up with options to choose the design (theme, style, size) and determine reCAPTCHA form (login, register, forget the password).
Admin can flexibly set which page to redirect customer after login or registration process with numerous options such as stay on current page redirect to home page, account dashboard…or set a redirect to a custom URL as wish.
Integrating social login to your E-Commerce site can generate numerous benefits for both customers and web administrators. Many forward-looking businesses are using social login, don’t let your site stay outdated!
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