Prices in Magento 2 Default
As you know, default Magento 2 just allows administrators to set up prices or special prices to be applied for the whole website or on other hands, these prices of a product are consistent in all store views of a website. Therefore, it is almost difficult for store owners to sell a product at different prices for local markets which are corresponding to store views in case they have some particular pricing strategies for those areas.
Why Do We need to Set up Prices for Each Magento 2 Store View?
According to a lot of questions from Stackexchange that concentrate on how to set up prices of a product per specific store view in both Magento 1 and Magento 2, it can be said that this issue has become a very essential demand of many store owners. There can be some reasons why they desire to offer various prices of products for each store view such as:
– Adjust suitable pricing for specific local customers: each area can pay particular prices when buying a product depending on his/her selected store view.
– Enhance competition capability by concentrating on prices as an important factor in 4P Marketing.
– Adjust costs in the operation and delivery in each area such as storage, transportation,…
How to Set up Different Prices for Specific Store View in Magento 2
Multiple Store View Pricing for Magento 2 is an ideal extension to help admin easily set up different prices, special prices and tier prices of a product for each store view. This module adds an option of Store View in Catalog Price Scope configuration for admin to select and then set up prices/special prices of a product for the store view level.
The different thing is if Website is always chosen here to fix prices for the whole website and cannot be changed in default Magento, this module allows us to set price scope as store view easily. As a result, admin can conveniently set up prices of a product for each store view by going to Product information and switch store views to configure in Price section.
Take examples to get more understanding about how Multiple Store View Pricing can function for this awesome feature: show different prices and tier prices of product Put It Messenger Bag in English and French store view.
Price display in the frontend
– In English store view, the price of Put It Messenger Bag is £ 200:
– In French store view, the price of Put It Messenger Bag is € 400:
Price settings in the backend
These are settings in the backend. Go to Product ⇒ Catalog ⇒ choose Put It Messenger Bag and switch Store View and change suitable prices.
– In English store view:
It can be seen that prices of Put It Messenger Bag in both store views are absolutely different, which is the strongest point of Multiple Store View Pricing for Magento 2 bringing for store owners to overcome limitations of Magento default. That is definitely the fastest and easiest way that admin can do to set up prices of products per store view in Magento 2.
In addition, after installing Multiple Store View pricing, you can easily import product prices per store view without going to each product to edit. Please take a look at our tutorial: Import Product Price Per Store View.
Besides, there is also a good Magento 2 extension that allows checking out with display currency of customers’ store views: Checkout with Display Currency. Instead of checking out with base currency, this module will help customers checkout more conveniently with their own currency they see in the frontend.
Prices in default Magento really include a lot of limitation that can cause store owners some difficulties in their own business because the price is one of the most important competitive advantages in the market or particular local market. Therefore, extensions like Multiple Store View Pricing for Magento 2 can be very useful for them to improve their competition capability, reduce operation costs and serve customers with better pricing strategies.