Learn 5+ insanely powerful eCommerce sales promotion ideas as well as the best Magento addons to take advantage of them!
Do you know that over 60% of shoppers end up purchasing what they weren’t planning to if they get an offer? And 80% of shoppers make the first-time purchase after receiving a deal.
So as you can see, sales promotion plays a vital role in business. Effective promotion methods boost conversion rate. Discounts, coupons, etc., provide customers an enjoyable shopping experience.
We understand that coming up with sale promotion ideas can be tough. That’s why we wrote this article to introduce you to 5+ eCommerce promotion ideas.
More than that, we also recommend the best Magento addons to use to their full potential.
Let’s get started!
5+ Powerful Sales Promotion Ideas With Recommend Magento Addons
The cure for cart abandonment
Cart abandonment is always a big problem for eCommerce store owners. According to Statista, the average percentage of cart abandonment is about 80%. That means when a shopper adds an item to their shopping cart, there is only a 20% chance they purchase it.
The good news is cart abandonment tactics give you a second opportunity to convert that customer. And there are a lot of ways to implement cart recovery tactics. One of the most common ways is to send automatic emails alerting shoppers of what they are losing out on.
But we think that on top of all, optimizing the checkout experience is the best way to do to help you solve the cart abandonment problem.
Recommend Magento addon: Magento 2 One Step Checkout
Hereby we introduce the extension to simplify the checkout process at best. Magento 2 One Step Checkout can shave off up to half of the checkout time and help you boost conversion rate.
First of all, it allows gathering three checkout steps on one page and makes the checkout flow more streamlined.
And for an even better customer experience, the autofill function is also integrated to finish shipping/billing info on the spot. It will urge customers to finalize their orders in no time.
With this module, nothing can slow the checkout process in your store anymore.
Keep an eye on loyalty
Customers will be highly motivated by rewards and loyalty programs. Fact is, a well-designed loyalty program can help you retain existing customers, attract new customers, drive profits and reduce turnover.
That’s why it’s so important to offer loyalty programs for your customers.
Recommend Magento addon: Magento 2 Reward Points
Magento 2 Reward Points is the solution to successfully build your loyalty programs.
Using this module, you can reward your customers with points for orders, registration, review submission, and any customer behaviors you want. You can also add or deduct points to customer accounts in the backend.
And It allows your customers to redeem it easily on their next purchase.
Moreover, this extension enables sending emails to customers to notify them about the expiry date of reward points.
The best thing about reward points is that you can keep money in the store, so there is no loss for you.
Boost the value of their order
Upsell and cross-sell are amazing ways to increase the average order value.
However, you must be careful about how you construct your upsell and cross-sell efforts. Of course, you want to sell more while your visitors’ attention is drawn to you, but remember to not scare them away by seeming overly sales.
In our opinion, the safest way to encourage customers to buy more is free shipping.
When you offer free shipping for a specific amount of cart value, customers will be willing to pay more. And this is a fantastic opportunity to offer relevant products to increase the average order value.
Recommend Magento addon: Magento 2 Free Shipping Bar
This module enables store owners to easily set the minimum cart total to get free shipping.
But the best is that it allows displaying a bar showing customers how much more they need to reach the cart goal for free shipping. And you can choose to display it on any page of your website.
This extension also supports setting the different free shipping amounts and messages for each store view/customer group.
Sale + social proof = win-win
Lack of trust is a common factor that leads to abandoning an order.
Customers always are apprehensive about the quality of your product/service and whether it is worth their money.
Social proof eases this worry. It shows that your previous customers appreciate your products enough to share about them. And people trust actual people more than brands.
Recommend Magento addon: Magento 2 Advanced Review
Magento 2 Advanced Review is the extension to enhance the social proof section in your store.
It allows customers to add pros and cons about the items, and you can choose among the pros and cons from previous buyers or create new ones themselves.
There is also the helpful/unhelpful feature to increase the interaction from visitors.
This module also enriches the rating system of your store. And the admin can visualize the product rating ratio with a rating summary graph.
You can reduce spam and fraud with a report review feature, too.
Reduce the perceived value of the product
Most of the customers think that it’s less painful to pay for something when you get something in return. It feels like you pay less upfront and then has more money to spend on more products later on.
Plus, rewarding customers in this way usually leads to an increase in loyalty and revenue. It is a win-win situation for both the business and the customers.
Recommend Magento addon: Magento 2 Gift Card
Offering gift cards is a great practice for this idea. And Magento 2 Gift Card is the best extension to let store owners generate gift cards.
This module allows you to create and customize unlimited gift codes easily.
It supports creating three different types of gift cards: virtual, physical, and combination. And you can set value and pricing individually with various options.
It also helps create gift code patterns to generate unlimited random codes.
You can set code application conditions for gift cards too.
Fire up their FOMO
The last idea we want to provide to you is about limited-time offers.
No matter what type of promotions you are going for, whether it’s a reward program or free shipping, always limit your incentive with time. That will helps you convert more prospects into customers for two reasons:
- It creates a sense of urgency and scarcity of supply
- It triggers FOMO (fear of missing out)
Note that if you are doing a limited-time sales campaign, you need to get the word out to as many people as possible. And you can achieve this goal with on-site communication methods like popup or banner.
The Perfect All Magento Addons In One Package For Sales Promotion
If you are looking for a complete solution for sales motivation, then we have the perfect one for you:
Magento 2 Sales Motivation Package by BSS
This is the full package of eleven beneficial Magento 2 addons to help boost your sales in every possible way.
Magento 2 Sales Motivation Package has everything to help you rocket your sales!
All of the modules in this toolkit are developed by BSS Commerce, who is named Adobe’s Bronze Solution Partner for all their work dedicated to the Magento community.
5 major benefits of Magento 2 Sales Motivation Package:
- Steal customer attention on promotions, deals and hot offers (with popup, push notification, promotion bar and product label extensions)
- Stimulate customers to purchase more and more (with Ajax Add to Cart, Frequently Bought Together and Free Shipping Bar extensions)
- Build customer trust to increase purchase possibility (with Advanced Review and Review Reminder extensions)
- Accelerate checkout process to avoid cart abandonment (with One Step Checkout extension)
- Improve customer loyalty and create a close relationship with your store (with Reward Points extension)
Most important: By buying this package, you will save 30% of your pay compared to buying those 11 modules individually.
In this article, we have introduced you to 5+ amazing eCommerce promotion ideas and 5+ wonderful Magento addons to take full advantage of those ideas.
But only sales motivation features aren’t enough to fully optimize your store. You will also need more advanced features like B2B or administration.
And below is the collection of every single module you ever need for grow-hacking.
BROWSE NOW 140+ free and premium Magento Addons to extend the functionality of your online store!
We hope this blog is helpful and good luck to you!
BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.
CONTACT NOW to let us know your problems. We are willing to support you every time.