Have you ever been disappointed because of little traffic on your e-commerce website? If the answer is “yes’, one of the causes may have been your poor SEO (Search Engine Optimization) practice.
This blog is for people who care about Magento SEO service or need a Magento SEO specialist.
I. What is SEO?
You may not know that:
- 93% of online experiences begin with a search engine.
- 75% of users never scroll to page 2 in Search Engine Result Pages (SERPs).
- From 70 to 80% of users ignore the paid ads and focus on organic search results.
Another statistic indicates impressive numbers of a real business:
- 92% of their clicks come from organic search, but the number from paid search is only 8%.
- The cost to get those clicks from organic origin occupies only 11%, while the number is as high as 89%.
Those statistics reveal the essential role of SEO.
Search Engine Optimization is optimizing a website to attract abundant organic traffic. For that reason, deployment of SEO for Magento ecommerce receives a lot of attention as it helps an e-commerce website reach more customers.
A poor SEO can make your site present itself at positions where there are few people or even nobody comes to see it in SERPs. Let’s imagine you were in users’ shoes searching for a keyword, would you go to page five and further pages?
First, it’s hard to find your business among the list of results. Second, even when people see it, they would be likely to doubt the reputation of the store. To stay away from this problem, the most economical solution is good SEO practice.
II. How Magento 2 Supports SEO
Magento Open Source embraces vital features to support SEO for Magento website, such as Meta Data, Sitemap, and URL Rewrite tool.
- Meta Data: available at every product edit pages and CMS pages, including Meta Title, Meta Keyword, and Meta Description.
- Sitemap: XML Sitemap can be found at Stores ⇒ Configuration ⇒ Catalog ⇒ XML Sitemap.
- URL Rewrite Tool: Navigate Stores ⇒ Configuration ⇒ General ⇒ Web ⇒ Search Engine Optimization to configure this feature.
Besides, default Magento 2 also supports Canonical Tag, Rich Snippets and other settings to SEO for Magento ecommerce.
TAKE A LOOK at Magento 2 SEO Guide to optimize your website with default SEO settings.
To be honest, those features of default Magento 2 may not be enough and takes time if you expect an incredible result. Its drawbacks sometimes limit SEO performance. For example:
- You cannot customize Robot Meta Tag for each specific page.
- HTML is not supported.
- Hreflang Tag is not available.
- Available variables of meta template are often not enough to describe products.
- Default Magento 2 does not show an SEO analysis for every frontend page.
If you are looking for a Magento SEO service or a Magento SEO specialist to break those limits, you’ve come to the right place.
BSS Commerce is a reliable business in the market, offering various Magento extensions and web services. For SEO, we have Magento 2 SEO Extension always on the top best-selling product. Magento SEO service is also an area in which we are completing.
III. Magento SEO Service Solutions
1. Magento 2 SEO Extension
To make SEO for Magento websites more convenient, we have launched Magento 2 SEO Extension with thorough research under a Magento SEO specialist. The extension integrates for modules in one to cover all essential settings for the best SEO performance, including Rich Snippets, XML Sitemap, Meta Tag, and HTML Sitemap.
If you need a complete SEO solution, Magento 2 SEO Extension can replace a real SEO specialist with rich features.
Make your website more highlighted on SERPs by rich snippets, such as price, rating, review, availability, brand, custom properties, etc. Let’s freely optimize snippets for your business (name, logo, business type, etc.). You also can show a search box so that customers can perform a quick search right in SERPs.
Breadcrumbs tell Google how your site is structured. However, this feature in default Magento 2 still limits SEO a lot. With SEO Extension, you will have advanced breadcrumbs which cover more functions to make your site not only user-friendly but also Google-friendly.
Sitemap and Index
Magento 2 SEO Extension gives customers an overview of your site with an HTML sitemap, which contains products, categories, CMS pages, and additional links.
The module supports an XML sitemap with the best interface ever to instruct Google Crawlers to read and your website.
Robot Meta Tag
Unlike default Magento 2 which does not allow assigning Robot Meta Tag for specific pages, the module makes it possible. As a result, you can set up Robot Meta Tag for the page that you don’t want Google to index in these cases:
- The page has little or no value with users
- Admin page or thank-you page
- Internal search results
- PPC landing pages
- Pages about upcoming products, promotions or campaigns
- Pages with duplicate content
The canonical meta tag specifies which site to be indexed by search engines when different URLs have the same or very similar content. Canonical Tag helps you make sure your content is unique. It’s easy to set up this feature for homepage, product pages, and category pages.
To inform Google about your multiple store views with similar content, Magento 2 SEO Extension uses Hreflang Tag. As a result, those sites won’t be marked as duplicate sites. Hreflang Tag could be enabled for homepage, product, category, and CMS pages.
The module generates meta tags automatically and allows you to add several meta tag templates to apply for various products and categories. Thanks to it, you can add meta title, meta description, meta keywords, URL keys, description to each template. Furthermore, there are diverse variables that you can insert into meta tag templates.
This function helps your store avoid harmful impact when customers access a deleted page and get a bad experience. Redirect function will take them to an alternative which has been set as default from the back end.
SEO External Links
This cool feature allows you to auto-mark external links as NO FOLLOW so that these links are no longer crawled by Google. Therefore, the strength of the URL within your site will not pass to external links.
Image Alt Tag
Alt tag is very important in an SEO checklist. With the extension, you can build an Alt tag template to use for all product images. Managing images also become very comfortable and professional in a grid that allows you to modify Alt text of images right in grid lines.
It is such a shortage in default Magento 2 that there is no analysis to inspect how your SEO practice is. By installing Magento 2 SEO Extension, you can get full SEO analysis for every page containing the following information:
- Canonical URL
- Meta Data (meta title, meta description & meta keywords)
- The number of headings
- The number of images without ALT text
- Open Graph and Twitter Card compliance
When the content follows SEO requirements, you will see a green tick. But a red one will appear if there are still problems. Thanks to it, you won’t miss any criteria of SEO for Magento website.
2. Free SEO Audit Service
An SEO audit is a process of evaluating how well your web presence. It is the first step towards creating an implementation plan with measurable results.
An audit identifies issues concerning the quality of organic search. It can reveal technical SEO issues, On-page SEO issues, potential off-site problems, etc.
Notably, BSS Commerce gives each customer purchasing SEO Extension for Magento 2 a free SEO audit service. Being one of them, you will get an email offering the service for your site. In case you agree, our Magento SEO specialist will work within three working days and give you the result.
Here is an example of an SEO audit.
Now, there is no doubt about the comprehensiveness of this tool in SEO for Magento ecommerce. To understand more, you can try the available demo backend.
3. Additional services by BSS Commerce
To help your store stand out in SERPs, besides SEO Extension, you also find a professional Magento SEO Service at BSS Commerce.
Our Magento SEO specialist has a thorough knowledge of the platform and knows where to add value with different strategies to sweeten the SEO juice, for example, rendering functions by default, installing built-in extensions, or performing custom development.
Additionally, to improve your ranking even higher, we also offer free consultation on SEO best practices.
Additional services by BSS Commerce:
- Web Development
- Website Maintenance
- Module Creation and Customization
- Code Audit
- Web Design
- Web Testing on Demand (coming soon)
- Speed-up Consulting
Through the topic, we hope to help you guys to get the picture of SEO for Magento website and its significant role.
Don’t forget that BSS Commerce can accompany you on the road to enhance the rank of your website. It would be honored if you choose us to be your Magento SEO specialist. With seven-year experience in Magento development, we ensure to bring you the best quality Magento SEO service.
CONTACT NOW to let us know your problems. We are willing to support you every time.