Add-to-cart is just a small part of customers’ shopping process, but it can affect the purchasing decision of buyers. Although Magento default provides us with primary add-to-cart function, it may not be enough. This article will give you a detailed analysis of add-to-cart process limitations in Magento 2.
Cannot Add Product with Many Custom Options to Cart from Product List Page
It is true that the add-to-cart of Magento 2 default has already been integrated with AJAX, but this only works well for products that don’t require choosing custom options. For simple, downloadable, and virtual products, customers can easily add them to cart right from the category page.
Sadly, customers cannot do the same for configurable, bundle and grouped product except for configurable product with just 2 options (size and color) that can be displayed right on the catalog. If they want to add these products with custom options to cart, they have to go to the product page to specify options. This is the biggest drawback of Magento default that leads to shopping interruption and page reload.
Redirection and Page Reload When Buying Product from Catalogue
Online shopping is all about user experience. Customers can leave the page, or abandon cart if they have to bear with the negative shopping experience.
Take this example: If a customer has a to-buy list for her summer holiday and your catalog has all the items she needs. Image how frustrated she would feel when every time she buys one item, she is redirected to another page then has to reload the catalog to continue shopping.
The conventional add-to-cart process of Magento 2 default can cause such interruption when customers want to buy many products from the catalog. This may discourage them from buying more and even cause negative user experience.
No Handy Cart Overview
After adding an item to a cart, customers want to make sure that that item has been successfully added to cart and check the cart subtotal.
However, this function of Magento default is still limited, the notification message “You added X to your shopping cart” is too small and located on the top left of the page. They also have to scroll up to find the mini cart to check the total amount of products added to cart.
Ajax Add to Cart for Magento 2 Extension – Solution for Your Problems
If you also feel that the add-to-cart process of Magento 2 default needs optimizing, here is your solution: Ajax Add to Cart for Magento 2 extension. It overrides all the listed drawbacks by allowing customers to add the product to cart in AJAX pop-up.
Customers can finish all the process of adding products to cart in a convenient pop-up without being redirected to other pages. Adding configurable product, bundle product, grouped product and simple product with a custom option can now be done with add-to-cart pop-up right on the catalog.
Many stores are applying Ajax Add to Cart for Magento 2 extension to optimize shopping experience. Why don’t you?