The Necessity of Magento 2 Checkout Customization
Customization defined by Oxford Dictionary is the action of modifying the something to fit the particular individual or task. Since customers keep complaining about long and complicated checkout process, Magento 2 Checkout Customization is to customize the default form to be clear, short, and easy to fill in. The common actions are the creation of new checkout steps, the change of Magento 2 checkout template, the customization of existing checkout fields, the addition of new input types, and more.
Pro Tips for Magento 2 Checkout Customization
In this part, we will go insight of each Magento 2 Checkout Customization with useful tips.
#1: Pay attention to 3 areas including the design and layout, optional registration, and visible checkout indicator.
When considering Magento 2 Checkout Customization, you must understand the shopping preference of online shoppers who often appreciate a clear, short, and logically-designed checkout form. A brief explanation of each checkout step should be included to lead customers towards a convenient experience.
Moreover, customers often find required registration a waste of time, so you should free them from any sign-up process. If the registration is necessary, you’d better get it done after checkout completion.
Also, customers are likely to convert into completing the checkout if they can have a brief look at the total buying progress displayed with a clear indicator. For instance, you can number the checkout process as a Magento 2 One Page Checkout.
#2: Customize input types to help customers to finish the checkout quickly and accurately
Obviously, the fewer form fields you ask customers to fill in, the more they are ready to complete Magento 2 checkout flow. However, there are several fields such as shipping address or customer country are required in almost checkout form. Those parts are often long, complicated, which easily results in customers’ dropping off. Here is another pro tip for Magento 2 Checkout Customization: Auto-fill Tool. You should integrate your checkout process with Chrome Autofill, Google GeoIP, Firefox Autofill, etc. to speed up checkout data entry. Accordingly, GEOIP will auto-detect and prefill the location country of customers and Google suggestion function will auto-complete their shipping address in a moment based on customers’ letter insert in street field.
#3: Recalculate and display the order total whenever there is a change in quantity, payment/shipping method, discount code, etc.
Total order price is of the essence of customers’ decision to complete the purchase. According to Cart Abandonment Rate Statistics by Baymard Institute, 23% of U.S customers abandoned the shopping cart as they couldn’t see or calculate total order cost up-front. Be sure that the total value is always accurate and updated when it comes to any Magento 2 Checkout Customization.
#4: Enrich Magento 2 checkout form with informative and interesting fields to satisfy customers the most
By default, just shipping address is required in Magento 2 checkout for orders shipment without time information, which means the delivery might drop into customers’ unexpected date and shopping cart abandonment just increases as a result. The recent survey on Delivering Customer Choice has revealed that 88% questioned retailer shoppers expected a time slot and a guaranteed delivery date. Hence, you should include the delivery date and comment fields on your checkout page so that customers can schedule the shipping at their convenience and leave any comment to ensure the best customer services.
Two Ways to Customize Magento 2 Checkout
Above are some useful tips for Magento 2 Checkout Customization. Are you ready to change the new look of your checkout form and bring customer experience to the new level? If yes, then there are two methods you might take into account.
#1: Rewrite Magento 2 Default Template
#2: Install Magento 2 One Step Checkout Extension
For the sake of compatibility, later upgradability, and easy maintenance, instead of editing the default code, you should add Magento 2 Checkout Customizations using Magento 2 One Step Checkout extension.
This module supports Magento 2 One Page Checkout which fits all default checkout fields in responsive one-page design so that customers feel easy to fill in or edit as wanted. What’s more, the country is even auto-filled in advanced by GEOIP feature and shipping address is quickly completed by Google Suggestion Tool. Also, Magento 2 One Step Checkout extension is equipped with the time-picking function of Delivery Date for Magento 2 module. Customers feel free to select time and leave comment to receive orders at their convenience. In short, you can take full advantages of one-page checkout by One Step Checkout for Magento 2 extension for the best Magento 2 checkout customization.