The Necessity of Magento 2 Checkout Customization
Customization defined by Oxford Dictionary is the action of modifying something to fit the particular individual or task. Since customers keep complaining about the long and complicated checkout process, Magento 2 Checkout Customization is to customize the default form to be clear, short, and easy to fill in.
The common actions are the creation of new checkout steps, the change of Magento 2 checkout template, the customization of existing checkout fields, the addition of new input types, and more.
Pro Tips for Magento 2 Checkout Customization
For those who search for “Magento 2 customize checkout”, here come 6 useful practices to take notes of.
#1: Pay attention to 3 areas, including the design and layout, optional registration, and visible checkout indicator.
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When considering Magento 2 Checkout Customization, you must understand the shopping preference of online shoppers who often appreciate a clear, short, and logically-designed checkout form.
A brief explanation of each checkout step should appear to lead customers towards a convenient experience.
Moreover, customers often find required registration a waste of time, so you should free them from any sign-up process. If the login is necessary, you’d better get it done after checkout completion.
Also, customers are likely to convert into completing the checkout if they can have a brief look at the total buying progress displayed with a clear indicator. For instance, you can number the checkout process as a Magento 2 One Page Checkout.
#2: Customize Input types to help customers to finish the checkout quickly and accurately
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Obviously, the fewer form fields you ask customers to fill in, the more they are ready to complete the Magento 2 checkout flow.
However, there are several fields such as shipping address or customer country that are must-have in almost checkout form. Those parts are often long, complicated, which quickly results in customers’ dropping off.
Here is another pro-tip for Checkout Customization: Auto-fill Tool.
You should integrate your checkout process with Chrome Autofill, Google GeoIP, Firefox Autofill, etc. to speed up checkout data entry. Accordingly, GEOIP will auto-detect and prefill the location country of customers, and the Google suggestion function will auto-complete their shipping address in a moment based on customers’ letter insert in the street field.
#3: Recalculate and display the order total whenever there is a change in quantity, payment/shipping method, discount code, etc.
Total order price is of the essence of customers’ decision to complete the purchase. According to Cart Abandonment Rate Statistics by Baymard Institute, 23% of U.S customers abandoned the shopping cart as they couldn’t see or calculate total order cost up-front.
Be sure that the total value is always accurate and updated when it comes to any checkout customization.
#4: Enrich Magento 2 checkout form with informative and exciting fields to satisfy customers the most
This is one of the critical tips to customize your Magento 2 custom checkout page and raise customers’ engagement.
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By default, just shipping address is required in Magento 2 checkout for orders shipped without time information, which means the delivery might drop into customers’ unexpected date, and shopping cart abandonment just increases as a result.
The recent survey on Delivering Customer Choice has revealed that 88% questioned retailer shoppers expected a time slot and a guaranteed delivery date.
Hence, you should Magento 2 add checkout step fields such as the delivery date and comment fields on your checkout page so that customers can schedule the shipping at their convenience and leave any comment to ensure the best customer services.
#5: Highlight Payment / Shipping Method on the Checkout Page to Empower Trust
You know, no matter how much your customers love your product, the payment process normally makes them hesitant. One of the crucial things about Magento custom checkout page that many people overlook is to build a strong belief right at the payment session.
Showing the badges of available payment methods is a smart move to make customers feel secure and ready to spend money on your product/service.
A bit of tedious information on the payment is probably not a wise choice if you want to skyrocket your sales.
The same trend can be observed in shipping. Customers will feel more secure and satisfied if you clearly give them about the shipping price, the time of delivery (chosen by the customer) as well as the shipping method.
#6: Never Forget to Individualize Your Magento Thank You Page
Last but not least, thank you page is also a factor to enhance the buying experience and increase brand awareness. Nevertheless, many store owners still take this issue lightly.
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Assume that you have just paid and moved to a Magento 2 custom checkout page that is utterly boring without an impressive brand voice, how do you feel? Is the site still remarkable enough to entice you to come back next time? Most will say no to the return.
- To minimize this situation, you should refer to the following notes:
- Display order information so that customers can check it instead of visiting the email;
- Make a message of gratitude prominent to your customers;
- Encourage further purchases by suggesting related products or coupon codes available.
Two Ways to Personalize Magento 2 Custom Checkout Page
Above are some useful tips for Magento 2 Checkout Customization. Are you ready to change the new look of your checkout form and bring customer experience to the new level? If yes, then there are two methods you might take into account.
#1: Rewrite Magento 2 Default Template
#2: Install Magento 2 One Step Checkout Extension
Instead of editing the default code, you should use Magento 2 One Step Checkout extension to create a Magento custom checkout page for the sake of compatibility, later upgradability, and easy maintenance.
This module supports Magento 2 One Page Checkout, which fits all default checkout fields in a responsive one-page design so that customers feel comfortable to fill in or edit as wanted.
What’s more, the country is even auto-filled in advanced by the GEOIP feature, and the shipping address is quickly completed by Google Suggestion Tool. Also, Magento 2 One Step Checkout extension is equipped with the time-picking function of the Delivery Date for Magento 2 module.
Customers feel free to select a time and leave a comment to receive orders at their convenience. In short, you can take full advantage of one-page checkout by One Step Checkout for Magento 2 extension for the best Magento 2 checkout improvement. Don’t forget to pay a look at the comprehensive collection of Magento 2 extension by BSS Commerce.
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