Top Reason Why You Need Magento 2 Popup Extension In Your Store!

If you haven’t installed a Magento 2 Popup extension in your store, then this is the perfect time to do it. Why? Read the article below to find out!

Magento 2 Popup extension allows you to create and show unlimited popups on your store.

Popup is a beautiful annoying creation. So annoying even its creator had to apologize for its discomfort.

However, it is also considered the most powerful marketing tool because a popup can attract customers’ attention immediately and effectively. Thus, popup marketing is widely used by online store owners.

But why do you need a Magento popup extension? How exactly can it help

In this article, we will explain clearly to you the benefits of using the Magento 2 Popup extension as well as introduce you to the best module for your store.

Let’s get started!

What Is Magento 2 Popup?


First, you should learn the definition of a popup.

A popup is a small window that suddenly appears on a website’s visual interface while a user is browsing or clicking a button on the website.

Literally, it pops up on the screen. That is why it is called “popups.”

A popup can come in many different sizes and types. It can be a banner or a sidebar, or a full screen.

To marketers, the popup has three main functions:

  • Generate subscribers: A popup subscription form is very common to collect visitors’ email addresses and other contact information. It helps grow your email list and build strong relationships with customers.
  • Promote specific content: Though the main purpose of popups is to generate leads, you can use them to transfer marketing messages (such as discounts, announcements, countdown time, cookie policy, etc.), too.
  • Reduce the bounce rate: The bounce rate is defined as the percentage of visitors that leave a webpage without taking action, and this metric affects your SEO. That’s why you should use popups to ask for visitors’ contact information to enable further communication. This kind of popup is called an exit pop up and usually appears when a visitor is about to leave the website.

Overall, a popup is a digital advertisement designed to help online store owners increase conversion rates and gain more quality customers.

Main Benefits Of Magento 2 Popup


Forbes calls popup “a modern showroom for brands.” It is because a popup has many benefits.

And here are 4 major benefits of popups:

Grabs people’s attention

The most noticeable benefit of popup is that it’s very good at grabbing people’s attention. A popup jumps right in front of the user’s eyes, making sure its content is delivered.

Since the popup will automatically show up when someone lands on your website, it is hard to ignore. Not to mention that to close the popup, people have to click off of it. And before doing that, they already took a few seconds to see what the popup was offering.

Improve conversion rate

Pop ups can elevate customer engagement and conversion rates. 

A popup is like a small showroom that shows customers the products and discounts, coupons, and hot deals. When you put those offers on a popup, they will be readily available when someone visits your website, which means the chances of getting more conversions goes up.

There are many things you can promo using popup. You should consider your promotion plan to decide whether and when to use a contact form popup, promotion popup, newsletter popup, etc. 

Can be customized

A big plus point is that you can design the popup as you wish.

Not only does it help in promotion, but this is also a clear and informative way to deliver your message to customers.

This will surely reduce visitors’ annoyance with repeatable same-design popups.

Showcase your brand

Because a popup can be customized and it is the first thing a visitor sees, it is a great place to showcase your brand and what your business is all about.

You should use popups to show off your best products or unique selling points.

Why Do You Need Magento 2 Popup Extension?

You should follow these best popup practices to take full advantage of the popup’s power:

  • Show popup based on the right display and targeting rules
  • Have a well-optimized design
  • Have a clear call to action
  • Load fast on a website
  • Include a clear closing button

And Magento 2 popup extension is the perfect solution to achieve these qualities.

The module gives admins full control to create and manage attractive popups for their website.

Admins can set position, place, time, and other display principles for the popup depending on their purposes.

Magento 2 popup extension will help you gain customers’ attention and boost sales more effectively.

Not to mention, the extension is simple to be installed without any coding knowledge.

The Best Magento 2 Popup Extension You Need

Currently, there are hundreds of Magento 2 Popup extensions on the market. And we understand that it is hard to find the best one among them. 

So hereby, we want to introduce the best Magento popup extension: Magento 2 Popup extension by BSS.

Guarantee you won’t be disappointed with this extension.


The BSS Commerce has been named Adobe Bronze Solution, a strong proof of the quality of their extensions.

At the price of only $119, Magento 2 Popup has an incredibly long list of features.

Technically, this tool gives you full control of the popup on your store. 

Create different types of Magento 2 popup


This module allows you to create so many types of popup, such as:

  • Promotional messages
  • Banners
  • Image with CTA link
  • Video
  • Contact form
  • Subscribe box
  • Product widgets

And it also provides you with 5 highly-converting popup templates, including:

  • Contact Form to gather leads and get connected to your customer.
  • Newsletter Subscription to build and grow your email list.
  • Hot Deals with product listing to boost sales.
  • Age Verification to ensure your customer demographic.
  • Social Sharing to get exposure on social media.

Thanks to those, you can easily and quickly visualize your popups.

Set up display

This popup tool allows you to display your popup on any page of your Magento website, from your homepage to the product page to the checkout page, etc.

But not just that, it also allows you to custom popup display rules based on users’ behavior:

  • Display popup after visitors spend X amount of time on the site
  • Display popup after visitors scroll page by X percent
  • Display popup after visitors view X pages
  • Display popup immediately when visitors open the website

Target popup to customer groups and store view


Magento 2 Popup extension allows you to set each popup to reach a distinguished group and store view to provide each customer group with a different approach.

For example, you can set the newsletter popup or login popup to be only shown to not-logged-in customers to gain more subscribers.

Visible on pages up to 6 positions

Using this Magento Popup extension, you can set up your popups to be visible at six different positions:

  • Top Left
  • Top Center
  • Top Right
  • Middle Left
  • Middle Center
  • Middle Right

Set the valid date, the cookie expires, timer


With the BSS Magento 2 popup extension, the admin can choose the start and end date for each popup. 

This feature is great for when you want to set popups for marketing campaigns that only last for a specific time (e.g., a holiday deal). 

Admin can also set the popup to auto-close after X seconds.

Offer 6 fascinating animations for the popup entrance

Magento 2 Popup extension allows the admin to add attractive popup entrance effects.

It provides you with 6 fascinating animations:

  • Zoom
  • Zoom-out
  • Horizontal Move
  • Moe from Top
  • 3D Unfold
  • None

Other features of the BSS Magento 2 Popup extension

Check out its full list of features to see more amazing features that this extension brings to you:

  • Create many different types of popup
  • Set up display rules 
  • Target popup to specific customer groups and store views
  • Show the popup at up to 6 positions
  • Offer six fascinating animations for popup
  • Config valid date, the cookie expires, timer for popup display
  • Responsive for all devices

INSTALL NOW: Magento 2 Popup Extension by BSS!


In this article, we have explained why you need a Magento 2 Popup extension in your store and recommend the best module to install.

We hope this blog is helpful and good luck to you!

BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.

CONTACT NOW to let us know your problems. We are willing to support you every time.

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