The holiday season is coming, thus comes the busiest time of year for Ecommerce business. I am sure that you are working on the plan for year-end sale occasions from Halloween, Black Friday, Cyber Monday to Christmas and New Year. Which sale occasion should you go BIG this year? This article will analyze why Cyber Monday will be your game changer in the last four months of 2017.
The Undeniable Fact That Cyber Monday Sale Is On A Growing Trend
More and more people are turning to the internet for shopping any stuff they need because of the great convenience, good deals, and improved services. According to a report from Adobe Digital Insights, Cyber Monday 2016 is officially the biggest day in US Ecommerce history with $3.45 billion consumer spending. The next two paragraphs prove the significant trend of money spending on Cyber Monday and how it can even outdo Black Friday.
Cyber Monday’s Statistics Prove It All
If we look back to when the trend of Cyber Monday was first started, the term was coined by the National Retail Federation in a press release in 2005. It refers to the fact the there was a substantial increase sale on the Monday after Thanksgiving for 77% online retailers. The simple reason behind the increase in online sale in Monday Cyber in the first place is because many consumers began shopping online on the first day back to the office after the long Thanksgiving weekend.
Over the last 10 years, we have witnessed the crucial progress of online sale in Cyber Monday. Starting the small figure 0.6 billion in 2006, the amount has risen 5 times with the official record of 2.98 billion in 2015. That number has a dramatic increase of nearly 0.5 billion US dollars in just in one the year of 2016.
See the chart below:
Cyber Monday Spending in US chart (2006 – 2015)
Cyber Monday – A Bigger Deal Than Black Friday For Ecommerce
Cyber Monday is always the Monday after the Black Friday. While Black Friday is more about the traditional sales at brick-and-mortar stores, Cyber Monday has started taking the lead.
See the chart with the comparison of Cyber Monday Online Spending:
Cyber Monday Online Spending Comparison
People are changing their buying behaviors toward online shopping; especially the increasing traffic comes from mobile devices.
This trend is also true for online shopping in Cyber Monday. For example, 48% of traffic to ecommerce sites is comprised by tablet and smartphone.
Traffic By Device on Cyber Monday
How Have You Prepared Cyber Monday Sale 2017?
Cyber Monday 2017 will be on November 27 this year, which means only less than 3 months from today. With the most prominent online deals being just around the corner, what is the plan for your Ecommerce website this year?
If you are on the preparation for holiday season sale, here two other articles that are helpful for you:
10 Simple Ideas to Boost Sales This Halloween
Top 7 Things to Brace Your E-Commerce Site for Black Friday
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