B2B eCommerce CMS: All You Needs to Know About!

When searching for B2B implementation, CMS is a familiar term that will appear on your search results. So what is a content management system, and why is it essential for ecommerce businesses, especially B2B? Let’s find out!

What is CMS for B2B eCommerce?


CMS stands for Content Management System. This system software helps manage and optimize the customer experience through content marketing, mainly used for ecommerce websites.

More specifically, CMS allows users to combine their works to create, edit, and produce content on ecommerce websites like blog posts, etc.

For B2B ecommerce, CMS is a useful tool in developing a digital content system on multi-channel such as social media, social networks, websites, blogs, mobile applications, etc. and linking them to your ecommerce website.

CMS, like digital marketing, is geared towards the latest solutions to improve customer experience.

Why Do You Need a CMS?


If you are looking to develop automation of a multi-channel marketing system, a CMS system is the right choice, especially for small and medium B2B & B2C companies. For large corporations, the CMS system will need its optimization to suit their needs better.

Another case that proves the importance of a CMS system is when inexperienced small companies need to develop marketing for ecommerce websites. New wholesalers and small distributors are a good example.

Only recruiting marketing staff to develop content will not be enough, so the CMS system improves the process by managing and posting content more quickly and efficiently, eliminating time-consuming manual processes.

What Are The Features of B2B eCommerce CMS?


Most of the CMS features are somehow directly involved with the marketing team and customer services team. In details, all of its key features are:

  • Content management

The marketing team can easily create, edit, post, and manage web content (including text, images, video, and audio). CMS allows you to strictly control the content on the ecommerce website, such as approve, edit, publish your content or remove any outdated contents from the channels.

  • Display compatibility

CMS system allows you to customize and optimize content display on many different devices such as laptop, PC, or mobile and famous operating systems such as iOS, Android, Windows.

  • Content measurement

A CMS system will provide you with the necessary performance data parameters such as reading rate, content view, download rate so that you can determine a reasonable ROI for your website.

  • eCommerce integration

Some popular CMSs often have high integration using APIs on many different ecommerce platforms to support multi-channel content publishing.

  • Multi-language translation

If your business operates on a global scale or has foreign partners and customers, you can translate content into other languages ​​available on CMS software.

  • Content system stability

Most of the CMS now available, like WordPress, Drupal, Joomla, etc., is stable with none or very few bugs after launch. Besides, It’s recommended for enterprise-level businesses to develop or customize the CMS software to suit their business better.

Recommended Providers for Best B2B CMS

In B2B ecommerce, there are a number of well-known CMSs, suitable for both small and medium businesses and large corporations. To name these CMSs, we have:

1. WordPress

WordPress was originally built as a blogging platform, but due to its outstanding success, it has been improved and become a content management system. Thanks to its simple and user-friendly interface and massive plugin inventory, WordPress becomes the top choice for small B2B businesses.

2. CMS Hub

CMS Hub is CMS software that allows you to build an ecommerce website in the drag-and-drop format. Due to its simplicity and minimal customization, this CMS is especially suitable for wholesalers who are new to ecommerce in general.

3. Drupal


Drupal is an open-source CMS platform that allows you to freely customize your ecommerce blog with the support of experienced developers. Drupal is best suited if your business is medium to large.

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