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Free Facebook Pixel for Magento 2

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Are your Facebook Ads working well? How many users initiated the checkout without completing? Which parts should you improve to increase conversion rate and sales? These are hard to know without the right tracking tool.

Here, we offer Magento 2 Facebook Pixel extension to:

  • Add Facebook Pixel code to Magento 2 website
  • Keep track of 9 events on site
  • Disable Facebook Pixel functions on specific pages

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Facebook Pixel - A Small Code Tells More Than Facebook Ads Results

At first, Facebook Pixel function was developed to track conversions from Facebook Ads to your websites so that you can optimize the ads, build targeted audiences and remarket the potential customers. Now, this main benefit is still right.

But, even when you are not run Facebook Ads, you can still add Facebook Pixel code to track common events on your Magento 2 website. Then, if an action (say, searching or purchasing products) are taken either as the result of the ads or an organic reach, the pixel code will trigger and report this action to your Facebook Analytic. There are also several tools to check the results such as Facebook Pixel Helper.

Magento 2 Facebook Pixel Extension Is FREE and Easy-to-Use

  • Add Facebook Pixel code to all pages of Magento 2 website

Creating Facebook Pixel code is a matter of minutes, but adding it to Magento 2 websites and ensuring all functions work can take more efforts. Place the Facebook Pixel ID on your base code and set up track events. Sometimes, you need to lend a helping hand from developers.

Using BSS Free Facebook Pixel for Magento 2 extension, just insert your code and turn on events in seconds. Kind plug-n’-play!

Magento 2 Facebook Pixel General Configurations


  • Disable Facebook Pixel functions on specific pages

 Based on business purposes, you can freely disable any pages from Facebook Pixel code tracking. That way, you can focus on several core pages and optimize them better.

  • Keep track of 9 events on site

Our extension support 9 standard events by Facebook Pixel tool so that you can collect product information and event values with ease - quite enough to get insight about customer behaviors.

⭐ Page View

⭐ Category View

⭐ Search 

⭐ Add to Wishlist

⭐ Add to Cart

⭐ Initial Checkout

⭐ Purchase

⭐ Registration


You can track Facebook Pixel results either on your Facebook Analytics

Magento 2 Facebook Pixel Standard Events

or by Facebook Pixel Helper Chrome extension

Magento 2 Facebook Pixel Helper Results

Keep track of organic customer behavior and conversions from Facebook Ads at the same time - No need to hesitate any longer. This extension is totally free!

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Release Note

  • v1.0.0: First Release