6 Best Shopify Apps For Email Marketing [2021 Updated]

Are you looking for the best Shopify apps for email marketing? This article is for you!

If you own an online business, you must know the importance of email marketing. It is a great way to improve conversions, boost sales and repeat customer rates.

However, it is not easy to choose an app that can reach your needs.

For now, Shopify offers a selection of over 700 apps to help you with your email marketing campaign. And each of them has its own strength.

So which is the best Shopify app for email marketing? Which is the best option for you?

We have tested out some of the most popular ones to find out.

Besides, there are thousands of options in Shopify app store that will definitely boost your sales and conversion. See more of them in our Shopify review series!

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Table of Contents

Three Type of Emails to include in your Shopify Email Marketing Strategy

First thing first, let’s look at the various types of emails in an email marketing strategy.

Why? Because knowing this could affect your choice of app for sure.

Operational and Transactional Emails

These are those important emails that are sent to your customer upon a particular action, such as signing up or completing their profile, etc.

A warm welcome email always does wonders for creating the very first connection. That is why each email should be well thought out.

This type of email includes:

Onboarding emails: welcome emails, account setup, profile personalization
Billing, terms, and conditions, or privacy and data agreements
Password confirmations
Receipts and statements
Shipping notifications

Milestone Emails

Remember that you should offer your customers a little discount when you reach a certain milestone in your business.

For example, some milestones like customers or your company birthdays, membership anniversaries or seasonal discounts, and so on.

This type of email includes:

Birthday wishes and a coupon or voucher to your customer
Membership anniversaries
Seasonal discount
Achievement-based rewards

Retention Emails

This is where you can be really creative and have some fun.

As you know, it’s always cheaper to engage with existing customers than approach new customers.

That’s why retention emails are so important.

This type of email includes:

Newsletters
Seasonal offers
Special curations
Sales announcements
Discounts
Reminders
Surveys
Inspiration
How-to product guides
Testimonials
Re-engagement emails
Cart abandonment emails

Six Important Features when choosing an Email Marketing App

Now, let’s quickly review six must-have features in an email marketing app.

Those features are what the best email marketing services must do.

And those are:

Forms that integrate directly with Shopify

Ideally, any forms you put on your Shopify website would automatically connect to your email marketing service after setting up the integration. There should be no code process involved.

Contact syncing

The contact detail and purchase history of both new and existing customers should be imported to your email tool.

Segments

A good email marketing tool should let you create segments of customers based on their purchase history. Some can even track which products customers have viewed, but they didn’t buy it.

Automated/triggered campaigns

This is an absolute must-have. Automated campaigns will send emails about order confirmations, abandoned cart or upselling promotions, etc. It will help boost your sales significantly.

Reporting

The email marketing service should be able to report on how successful each campaign is.

Easy to use email editor

Another essential feature. An intuitive visual email editor will help you create your emails quickly and easily.

There are six email marketing apps that meet all the criteria above. They can be considered as the best Shopify apps for email marketing.

Those apps are:

Omnisend
SmartrMail
Klaviyo
Active Campaign
Privy
Campaign Monitor

Apps comparison table

The table is a summarized version of 6 best Shopify apps for email marketing comparison for you to take a quick look at.

	SmartrMail	Omnisend	Active Campaign	Privy	Campaign Monitor	Klaviyo
Price	Starting at $19 per month	Starting at $16 per month	Starting at $15 per month	Starting at $13 per month	Starting at $9 per month	Starting at $20 per month
Ratings	362	3863	227	24493	1029	1213
Average Rating	4.9	4.7	4.7	4.6	4.6	4.3
Provider	SmartrMail	Omnisend	ActiveCampaign	Privy	Campaign Monitor	Klaviyo
Free plan	v	v	v	v	v	v
Forms that integrate directly with Shopify	v	v	v	v	v	v
Contact syncing	v	v	v	v	v	v
Segments	v	v	v	v	v	v
Automated/triggered campaigns	v	v	v	v	v	v
Reporting	v	v	v	v	v	v
Easy to use email editor	v	v	v	v	v	v

And for more detail of each app, you can read the content below.

6 best Shopify apps for email marketing

1. Omnisend Email Marketing by Omnisend

With the strong focus on eCommerce, Omnisend deserves the first mention in this list.

Highlight features

Has over 20 email templates
Offers a range of automation targeted at every stage of the customer journey
Other than emails, it also allows you to send SMS, push notifications and messages on Facebook and Whatsapp
Easy to integration with Shopify
The email editor lets you automatically add products from your store into your email
Has a lot of conversion-focused features such as scratch cards or gift boxes

Downside

Their product recommender and gift box feature can’t integrate with your store or their email templates are quite basic.

Pricing

They have 4 plans to choose from, each plan has an external list of features.

Free plan: can create email campaigns and pop-ups

Standard plan: free plan feature list plus SMS campaigns, email automation, audience segmentation and 24/7 email & chat support
Pro plan: standard plan feature list plus web push notifications, advanced reporting, etc
Enterprise plan: pro plan feature list plus unlimited emails/month, deliverability support, custom IP address, etc

They will charge you based on the number of subscribers

For example, with the standard plan:

$30 per month for 2,000 subscribers and up to 24,000 emails/month
$60 per month for 5,000 subscribers and up to 60,000 emails/month

Please contact them to get the price quote.

Recommend target

If you want a multi-channel platform to manage all your store’s marketing, Omnisend is a hard to best option.

Check out their Shopify app listing page for more details.

2. SmartrMail Email Marketing by SmartrMail

SmartrMail is specifically designed with ecommerce in mind. The exclusively serves customers who are owning an online store.

Highlight features

Automatically generates an email design for you based on your store design and branding
Can easily design your own mail templates library
Uses machine learning to automatically sent product recommendation emails to your subscribers based on their data
Smart segments to automatically added your customer to the “loyal customer” segment when they spend an amount of money of your choice
Live chat support system
Easy to integration with Shopify

Downside

Their email editor doesn’t use drag and drop technology. To move the elements you will have to click on arrows to move them up or down. Also, the setup process isn’t very user-friendly.

Pricing

SmartrMail offers you three plans with a different list of feature for each

Free plan: up to 1000 subscribers and 5000 emails/month, automated email flows, advanced segmentation
Standard plan: free plan feature list plus live chat support, easy email newsletters, etc
Unlimited plan: standard plan feature list plus unlimited emails/month, priority support, smart send frequency, etc

They will charge you based on the number of contacts.

For example, with the standard plan:

$33 per month for up to 1,000 contacts
$53 per month for up to 5,000 contacts

Please contact them to get the price quote.

Recommend target

SmartrMail is a great email marketing tool for small businesses who are just getting started and looking for an easy-to-use tool.

Check out their Shopify app listing page for more details.

3. Klaviyo: Email, SMS & Forms by Klaviyo

On Klaviyo’s website, they proudly state that ‘Shopify stores make $85 for every dollar they spend on Klaviyo”. That’s a very impressive ROI.

Highlight features

Have some very attractive and modern-looking email templates
Send targeted email and SMS messages
Powerful pre-built integrations
A/B testing
The ‘Profiles’ section to see your customers’ activities and how much they have spent
Growth-focused reporting
Social advertising
Easy to integration with Shopify

Recommend target

Klaviyo is a great option for any Shopify owners who want to find an email marketing solution

Downside

At the rate of $100 for upto 5,000 contacts, this is one of the most expensive tools on this list. And their customer support isn’t good enough.

Pricing

Klaviyo only has 1 plan with all their awesome features.

However, they will charge you based on the number of contacts.

$30 per month for up to 1,000 contacts
$100 per month for up to 5,000 contacts

Please contact them to get the price quote.

Check out their Shopify app listing page for more details.

4. ActiveCampaign Email Marketing by ActiveCampaign

ActiveCampaign has earned itself a solid reputation in email marketing. And now it is available to Shopify, too.

Highlight features

Active Campaign’s CRM – their key selling points
Unlimited emails sent
Dynamic segments and tagging
Conditional email content to send different products and offers based on what each customer interested in
Advanced automation

Automatically add new contacts
Easy to use email editor

Downside

Their email templates could be better and the personalization email content requires a little bit of code to be inserted.

Pricing

ActiveCampaign has 4 plans with a different list of feature for each

Lite plan: unlimited emails sent per month, email marketing, subscription forms.
Plus plan: lite plan feature list plus SMS marketing, Facebook audiences, lead & contact scoring, etc
Professional: plus plan feature list plus predictive content, conversion reports, split automation, etc.
Enterprise: professional plan feature list plus custom reporting, custom domain, dedicated account rep, etc.

They will charge you based on the number of contacts.

For example, with the plus plan:

$49 per month for up to 1,000 contacts
$99 per month for up to 2,500 contacts

Recommend target

ActiveCampaign will work well for larger ecommerce stores. And thanks to their powerful CRM, it is an ideal choice if you have a lot of repeat customers.

Check out their Shopify app listing page for more details.

5. Privy ‑ Pop Ups, Email, & SMS by Privy

Although Privy is a new player, it is ready to cover ecommerce beginners’ needs thoroughly.

Highlight features

Great signup forms, can choose from the proven popup and display templates
Automated emails
Cross-sell campaigns
Coupon code integration
Run automated A/B tests
A free shipping bar to boost average order value

Downside

Overall, their pricing is quite high while their basic features are limited compared to other tools on this list.

Pricing

Privy has 4 plans with a different list of feature for each

Free plan: unlimited pop-ups, A/B testing, Privy branding
Privy convert plan: free plan feature list plus cross sell, remove Privy logo
Privy email plan: Privy convert plan feature list plus newsletters, coupon reminder emails, welcome emails, etc
Privy starter plan: Privy email plan feature list plus unlimited email sends

They will charge you based on the number of contacts.

For example, with the Privy email plan:

$15 per month for up to 1,000 contacts
$20 per month for up to 2,000 contacts

Recommend target

Privy is the best choice for ecommerce beginners who are still focused on growing their email list and haven’t needed a customer database segmentation tool

Check out their Shopify app listing page for more details.

6. Campaign Monitor Commerce Email Marketing by Campaign Monitor

Campaign Monitor is another good option on this best email marketing apps list.

Highlight features

Have large email template and easy to customize them
Automated emails
Smart email marketing tools
Collect reviews and automatically insert positive ones in your email campaigns
Access to all of your customer’s purchase, preference, demographic, and engagement data

Downside

They don’t offer any additional channels to email so you can’t do SMS marketing with this tool.

Pricing

Campaign Monitor offers 3 plans with a different list of feature for each

Starter plan: all core email marketing features, segmentation, revenue and conversion analytics
Growth plan: starter plan feature list plus unlimited emails, visual product reviews, social proof widgets, etc
Professional plan: growth plan feature list plus priority email support, dedicated account manager, onboarding consultation, etc

They will charge you based on the number of contacts.

For example, with the growth plan: