The secret to sticking out in the world of eCommerce is to plan a Black Friday 2022 campaign. Every store, whether physical or online, is an advertising opportunity. Customers are actively seeking them out. So, how do you capture their attention?
Don’t let the process of developing your Black Friday marketing campaign frustrate you. On a hectic sales day, by preparing and employing specific lethal strategies, it’s easier than you think to stand out from the crowd.
Black Friday 2022 is just around the corner. Here are 15 tips you should be aware of to make the most of the holiday shopping season.
Black Friday Statistics in The Past
Black Friday is undoubtedly the biggest bargain shopping event for both in-store and eCommerce shoppers. On top of that, due to the coming of Covid-19, there was a noticeable growth in online shopping. Let’s take a glance at the latest Black Friday facts and statistics for the last few years.
Back in 2020, eCommerce sales during November, including Cyber Monday, surpassed $100 billion for the first time. According to the National Retailers Foundation, holiday retail sales will increase by 14.1% over 2020 to $886.7 billion in 2021. That’s a boom never seen before!
Internet shopping adoption increased much more. Proof that online holiday sales increased 5% yearly to $1.14 trillion globally and 9% to $257 billion in the United States. Only Americans already occupied 88 million for online shopping on Black Friday 2021.
Many eCommerce sellers did see a boost, including Shopify merchants, who reported $2.9 billion in global sales on Shopify Black Friday, up 21% from 2020.
Also, remember that mobile phones accounted for over 43% of Black Friday sales. Thus, a tip for your holiday sale is to focus more on mobile users.
As a result, there is a promise for online merchants in Black Friday 2022.
When Will Black Friday 2022 Take Place?
Black Friday 2022 is November 25. The day kicks off the holiday shopping frenzy with eye-catching promotional discounts to entice people to spend their hard-earned and saved money.
In fact, Black Friday is the day after Thanksgiving when people shop in stores and online. And Cyber Monday is an online-only event that follows Black Friday.
However, retailers now commonly extend Black Friday discounts through Cyber Monday, an online-only holiday sales event. Influencer marketing, social media, Messenger, and SMS are just a few ways they advertise deals using mobile commerce trends.
You can also run different promotional discounts each day of the shopping weekend.
On the other hand, small to medium-sized businesses may also participate in Small Business Saturday, an event that promotes local and small shops.
Even though Black Friday began in the United States, firms worldwide have adopted the word and date for their marketing activities. Do you want to explore this journey? Let’s go into detail below.
Black Friday 2022 Preparation Journey & Tips
Tips to enhance your website performance
One of the essential components of an eCommerce business is website performance.
Optimize website speed, product page, and checkout process
Customers want online stores to be loaded quickly during events like Black Friday and Cyber Monday 2022, so they may immediately find the best prices and purchases.
With a 12% to 30% conversion rate, the ideal loading time for eCommerce websites is zero to three seconds. After that time, users tend to abandon their purchases, and transactions fall by 1% each second.
Aside from that, make sure that the photos are optimized. These files are typically large and can cause the page to load slowly.
We also recommend utilizing a website audit to determine how long it takes for a page to load. For example, at BSS Commerce, we often conduct a website audit for customers and recommend which portions of their website should be optimized for better performance.
Next, you also need to optimize the product page. Specifically, product description is an essential consideration in this case. It should be written in brief phrases, with bullet points highlighting the most significant aspects. However, being short does not exclude extensive product descriptions – just the contrary.
Lastly, don’t forget to simplify the checkout process. Given how frequently shoppers abandon shopping carts, the last thing you want to do is make your checkout experience any more complicated than it needs to be.
Limit the number of information consumers must enter and the number of steps they must take to complete their purchase as much as possible. Ensure your checkout page is responsive and easy to navigate to limit the number of transactions lost due to cart abandonment.
Build a target email list
Target list building is an excellent Black Friday 2022 strategy for creating hype. It entails collecting potential clients’ email addresses and telling them about impending Black Friday bargains.
The first will generate pop-up forms to collect email addresses, while the second will generate message content, customize the template, and automate email delivery.
Otherwise, one of the best ways to collect emails is to offer an incentive. People are more likely to subscribe if they can obtain anything in exchange for their information. A unique discount code or a gift card are two frequent possibilities.
Aside from that, tailor the email content to the user’s demands. Personalization can result in six times greater transaction rates and a 122% return on investment.
Using a solution like MIDA Session Recording Replay, you can categorize customers based on their perspective. You can save money and effort by watching your customers’ behavior videos. From there, determine what kind of offers to include in the email and spend time upgrading your website.
Strengthen your social media presence
Social media is a potent marketing tool affecting 71% of consumers’ purchasing decisions. It is also one of the few digital marketing platforms that allow direct audience participation for eCommerce companies.
Use social media to learn more about customers’ demands, keep them satisfied during the event, and boost awareness about Black Friday specials.
First, take time to improve your social media accounts in the preparation period. Make use of a clear profile photo and a branded cover photo. In the bio, include keywords related to the business. Check that all of the featured links function.
Second, take full advantage of the social shopping function. Merchants can integrate their online store with social media platforms such as Instagram and Facebook, allowing customers to purchase right from their feeds. This function aids in the elimination of frictions that can impede their buying experience.
Create a sale calendar.
Navigate the busy holiday season by creating a calendar that lists all of your Black Friday 2022 tips.
What kind of calendar to use and what should be included in it is determined by what you intend to do on Black Friday. To structure the timelines, separate calendars for different marketing channels may be required.
Tips to increase sales
Create excitement with a new landing page or banner
Now that you’ve found some enticing Black Friday and Cyber Monday 2022 offers, it’s time to market them to your website visitors. You may design eye-catching landing pages, pop-ups, and banners to advertise your store’s exclusive bargains. This way, you may keep current clients interested while attracting new people.
It is not difficult to create a new pop-up or banner. Fortunately, Shopify comes with many pre-made landing page layouts. Thus, you can easily and quickly develop a clear and well-implemented Black Friday landing page. However, please avoid design flaws and include all necessary elements for a high-converting BFCM landing page.
On the other hand, according to AdWords, 61% of holiday shoppers start looking for products online before the Thanksgiving weekend. If you create a new landing page every year to enhance Black Friday sales, your SEO will start from scratch, making it less likely that you will be ranked at the top of the search results.
As a result, you can benefit from a consistent yearly landing page for Black Friday 2022. Also, ensure that it is responsive on all devices.
Create a sense of urgency.
Don’t forget to write content that expresses urgency to make people interested in your sale items. Customers are more likely to act if your Black Friday marketing conveys a sense of urgency or scarcity.
Creating a sense of urgency is vital because it helps to catch attention. An email that sticks out and produces a sense of urgency is more likely to be spotted in a crowded inbox than one that does not.
Furthermore, customers can be encouraged to act immediately rather than later. Customers will feel obliged to take advantage of your Black Friday discounts if you offer a limited-time discount or exclusive access to sale items.
Ideally, you can create any catchy labels and badges for Shopify Black Friday with Product Labels & Badges. Choose from 3000+ pre-made labels/ badges or freely create your own one on any position with products, customers, or inventory conditions. Especially auto-hide labels and all resizing requirements are also supported.
Provide exclusive discounts to loyal customers.
People enjoy being noticed, especially when they have a connection to your brand. Black Friday and Cyber Monday allows you to express your gratitude to long-term consumers.
Offering these customers special deals and discounts is an intelligent strategy that can help establish customer loyalty and promote repeat business. By demonstrating your appreciation for your clients’ loyalty, you will encourage them to return on days other than Black Friday.
Minimum spend rewards
Providing minimum spend rewards on specific quantities is an excellent way to increase sales. For example, customers who check out with a $100 cart may be eligible for free shipping.
Specifically, minimum spend rewards are an excellent approach to boost conversion rates and encourage clients to spend more money with a company. Tiered awards can make it even more effective. A consumer who buys $50 may receive a 10% discount, while a customer who spends $100 may receive a 20% discount. For instance, Forever 21 reminds customers about the remaining money to get free shipping.
Additionally, if a consumer spends a specific amount of money, give them a gift card. As a result, they will be more likely to make another purchase in the future. Make sure the gift card’s worth isn’t too high. Otherwise, it will result in a substantial loss.
Encourage customers to purchase more items.
Similar to setting minimum spend rewards, there are a few strategies for increasing profits without increasing the cost of gaining new consumers. This tactic persuades customers to spend more, resulting in higher average order values for Black Friday and Cyber Monday sales.
The following techniques will boost average order value:
- Cross-sell related items on the product page or before the checkout process. For example, if the customer is looking for a T-shirt.
- Offer package deals. Create a package of three things for the price of two, or offer a buy one, get one 50% off discount.
- Show how much the customer saved with their purchase when offering discounts. This can give them the impression that they’ve found a superb deal and encourage them to shop for more things.
Optimize your website for shoppers’ searching.
On Black Friday, eCommerce sites compete for a slot on Google’s main page. To rank, you must optimize to make your website searchable.
One method is to select phrases that shoppers are likely to search for when looking for holiday offers. Conduct keyword research and then sprinkle such words throughout your site. Make sure that you sound natural and avoid keyword cramming.
Furthermore, you should ensure that your website is mobile-friendly since more and more consumers are doing their holiday shopping on their phones.
A location page will save you time and work when marketing everything to possible purchasers if you have both online and physical stores. Dealer & Store Locator will be a savior for Shopify merchants this Black Friday Cyber Monday 2022. Specifically, this solution allows customers to search your stores using parameters such as store name or location. You can display any field on the map or menu block you like.
Not yet, analyzing your strategy critically and pointing out what needs to be altered will lay the groundwork for future sales increases. Luckily, a map from the Dealer & Store Locator app also provides information about where clients frequently search. Then, enhance those stores to increase sales.
Tips to make a better marketing strategy
Launch Black Friday marketing campaigns early
Don’t let your campaigns get buried in the madness of Black Friday. Make an early start on your Black Friday marketing.
Teasers for Black Friday might be shared on social media or in email marketing efforts. Allow customers early access to discounts. Alternatively, early host bird Black Friday deals for everyone!
Build excitement for your Black Friday specials before the big day. This immediately creates a sense of urgency. Customers are also less likely to overlook your Black Friday deals.
For example, Kay Jewelers’ Black Friday send a marketing email about their early access sale:
Boost Black Friday Cyber Monday 2022 engagement via Social Media
Leveraging your social media strength is a popular strategy for improving your digital presence. Social media has become a fruitful place for businesses to advertise, with over 4.2 million active users. You may utilize this golden marketing channel to create profitable Black Friday social media campaigns that can improve client involvement, collect incentives, and build sales anticipation.
According to Sprout Social, the conversion rate for Black Friday 2020 via social media is higher than in 2019. Total messages about Black Friday had increased by 175% year on year. That is a massive number of internet shoppers to ignore. Because everything is real-time, planning your Black Friday social media marketing is thrilling and demanding.
People want you to act quickly since you can see what they’re saying in a moment. To increase sales, you should alter your social media posts before, during, and even after Black Friday or Cyber Monday.
Furthermore, advertising on Facebook, Instagram, TikTok, or other social platforms should never be overlooked, as today’s clients spend more time scrolling through the newsfeed on their preferred social media.
Personalize your Black Friday email marketing.
Email marketing is another method for disseminating sales information. Statistics from the last Black Friday season show that email marketing wins in conversion rate. So, why not take advantage of this chance to expand your email list and attract more customers?
Make your Black Friday email marketing more personalized. This is one of the most successful methods of interacting with clients. Personalization significantly increases open rates and makes your advertisements more memorable!
Put customer names in your Black Friday email subject lines to get your subscribers’ attention. Using segmentation, you can target different client segments.
Use multichannel marketing effectively.
Promoting your BFCM offerings across all your marketing platforms gives your customers more ways to learn about your brand and seasonal deals.
You can, for example, increase Black Friday sales using SMS, email marketing, and social media. While SMS is the traditional way to notify customers about special offers, email and social media are where your creative talents flow.
Start a referral program during Black Friday promotions.
According to Nielsen’s Consumer Trust in Advertising, recommendations or referrals are the most trusted kind of advertising. This indicates that most individuals strongly rely on the views of others when determining what to buy. Another study discovered that recommended customers might be a more significant driver of brand loyalty and profit than any other client.
The popular referral program of an online file storage business, which created a 3900% subscriber growth just 15 months after its start, is a perfect example. This evidence suggests that launching a referral program is a cost-effective strategy to achieve immediate and long-term success.
When launching a referral program, you must consider how you will incentivize a successful recommendation. There are numerous ways to develop an appealing reward system while being profitable. Make sure to research what piques your audience’s interest. It will be a waste if your incentive scheme does not attract clients.
Is your eCommerce site ready for the year’s most significant retail event? While online sales are expected to increase, there’s no guarantee your site will benefit.
Because Black Friday 2022 is the most important shopping season of the year, having a great strategy is critical for attracting attention and increasing sales.
You need a Black Friday strategy that considers everything, from site speed and performance to integrated online and offline promotions to shipping and backup plans for unanticipated snags and stockouts.
The campaign can run for an entire month or just one shopping weekend, depending on your company’s needs and preferences.
Hopefully, the strategies and methods presented in this article have taught you what to do for future sales events.