Shopify is one of the most favorite eCommerce platforms. About 1.7+ million global merchants use it to sell their products online. Shopify social media allows businesses to market to their customers in a new way, reach new shoppers, and make additional sales.

Shopify allows users to integrate with social media platforms. Thus, consumers can place orders for items or services directly through social media sites like Instagram and Facebook. Shopify social media gives businesses additional ways to interact with their clients while increasing sales. The practice of selling things on social media is known as social commerce.

The global social commerce business was estimated to be worth $492 billion in 2021. Social media apps like Instagram, Facebook, and Twitter, which used to be utilized to pass around, tag your friends, and broaden your reach, are slowly becoming social commerce platforms. As a result, social commerce is an excellent way to reach out to the internet community, develop relationships, and sell your items. This post will show how Shopify social commerce has altered online selling and how to use Shopify social media to boost your store’s reach, visibility, and revenues!

What is Social Commerce?

The process of selling things through social media networks is known as social commerce. When it comes to purchasing, apps like Facebook, Instagram, and TikTok all have eCommerce tools for their users to use.

It’s not like typical Shopify social media marketing when people see a brand’s content and then go to their website to begin shopping. Potential buyers can use social commerce to explore businesses, discover items, and buy them all without leaving the app.

Social Commerce Growth – Why will Social Commerce rule social media in 2022?

Social commerce is the next must-try channel for firms looking to boost sales. It relates to their social media platforms providing a pleasant buying experience for their clients.

Social media platforms - Shopify social media

Chatbots and auto-fill payments are two things that make online shopping more user-friendly. It also provides a more personalized experience by making real-time suggestions based on your search history and preferences. Brands utilize social media to get votes for their products, offer discounts and prizes, and promote celebrity endorsements.

Companies will acquire greater statistics about their clients and potential buyers as more businesses sell through social media platforms. Companies can learn what items or services are in high demand and their preferences as a result of the public liking, sharing, and commenting on branded posts and stories. That’s why buying and selling on social networks are becoming increasingly popular.

In 2022, social commerce will grow even more; for many online shoppers, it will become a direct shopping experience. The social commerce method is determined by platforms such as Instagram, Facebook, Snapchat, Twitter, TikTok, and Pinterest. Thanks to a great customer experience, social commerce makes it easy to share your brand and expand your prospective consumers.

Social selling with Shopify

Shopify social media includes three of the most prominent social media as integrated sales channels. You can utilize Shopify social media to show and sell your Shopify products directly on Facebook, Twitter, and Pinterest if your store qualifies.

Online selling - Shopify social media

On your Facebook page, Twitter profile, or Pinterest board, you can create “Buy” buttons. Your followers may post and buy products on social media without visiting your store. The orders are fed into your Shopify store automatically.

Make certain that you have a social media strategy. Then, optimize your Shopify social commerce to get the most out of these sales channels.

Find out about 5 Pillars of Social Media Marketing for Shopify Stores

How Shopify is Revolutionizing Online Selling By Social Commerce

According to Shopify’s 2022 Report on the Future of Commerce, global sales through social media channels are likely to nearly triple by 2025. Besides, Shopify and Tiktok teamed up in 2021 to allow merchants to sell directly from their accounts via a store tab.

Moreover, last month, Shopify released Linkpop, a link-in-bio solution for influencers who want to provide people direct links and access to all of their businesses and projects. Shopify now has a ten-person staff dedicated to developing websites, sourcing manufacturers, and assisting celebrities and high-profile artists with managing and funding entire enterprises.

Finally, Shopify just announced the acquisition of Dovetale. This firm assists brands in managing their Shopify social media marketing campaigns, which they will make available to all users for free.

As you can see, Shopify is putting a lot of investments into tools for creators and influencers and tools for merchants that wish to work with them. If you haven’t considered launching a Tiktok or collaborating with influencers on Tiktok and other social media platforms, now is the right moment.

Shopify features for promoting social selling.

Buying over social media is straightforward with Shopify. The terms “social commerce” and “social purchasing” are broad. Those umbrellas cover a wide range of features and capabilities provided by Shopify social media networks. Each social network has taken its approach to integrate social shopping capabilities for firms to take advantage of, with some being more successful than others.

The following are a few of the most popular Shopify social commerce features on the major social media platforms.

“Buy” CTAs

One of the simplest ways to turn social media into a sales channel is to create the “Buy Now” button. Most major Shopify social media platforms, such as Facebook, Twitter, Instagram, and Pinterest, have at least one of these. 

The “buy” button is often used as a call-to-action (CTA) on a brand’s social media advertising or posts, and it directs viewers to the brand’s website to complete the transaction.

Shoppable Posts and Stories

Brands and users may tag specific products wherever they are in posts or “stories” using shoppable posts and stories. This form of virtual purchasing is relatively new, but it’s taken up swiftly, with Instagram and Snapchat offering their versions of the function.

You may have noticed when marketers started encouraging you to “Swipe up to learn more!” if you follow them on either network. This isn’t normally a blatant commercial, whether it’s a post or a tale. Products are typically tagged within a piece of material, such as the watch shown above.

Because the entire purchase transaction takes place within the social media app, this functionality allows marketers to decrease friction and provide a more seamless customer experience. Customers don’t have to open a new app or interrupt their current activity. That’s why it’s such a popular feature on Instagram, with 41% of firms using it.

Social Commerce Plugins and Apps

Shopify provides users with a large number of Shopify social media apps that can boost your business sales and attract more customers on social media.

While the major social networks experimented with the best ways to deploy social commerce for companies, third parties created their plugins and apps to help with social shopping in the meantime.

Soldsie, for example, is third-party software that works with both Facebook and Instagram and lets your followers make purchases simply by remarking “Sold” on a post. The program handles the rest once consumers leave a comment, sending them an invoice to finish payment and confirm the order.

Soldsie is a Shopify social media plugin that lets you keep track of your sales, inventory, and data on Shopify, even if you’re selling on social media. This software also allows your consumers to check out on your checkout page, ensuring that your branding is maintained throughout the purchase process.

It doesn’t end there, though. Take a look at the Shopify social media applications to see which one is right for your company.

Read More: B2B Ecommerce Trends: Chance To Increase Your Revenue In 2022

Shopify’s Alliance with Social Commerce Platforms

So, which social commerce platform should you join to get the most out of it? BSS Commerce believes it has to be Shopify because it has a string of projects that have opened the floodgates to social commerce. Instagram, Pinterest, and Facebook are among the major social commerce partners that Shopify has formed. Shopify encourages merchants to think outside their shops and start selling to areas with millions of active customers through Shopify social commerce!

Apple Business Chat

When you close the gap between customers and brands, you build long-term partnerships and instill trust in your target market. That’s why Shopify teamed with Apple Business Chat in 2019. This quickly transformed an iPhone chat app into a social commerce platform. Shopify said that Apple Business Chat would be available to its 800,000+ customers worldwide.

Apple Business Chat - Shopify social media

According to Shopify Canada, Shopify Ping is a mobile app that centralizes discussions and marketing activities. It allows merchants to “control and respond” to interactions. For companies already connected to the Shopify ecosystem, adding Apple Business Chat is free. Business Chat, like Facebook Messenger, allows clients to communicate directly with businesses if they require assistance or wish to purchase anything. The technology is included in the Messages apps for iOS, macOS, and watchOS, enabling customers to purchase with Apple Pay during a discussion where possible.

If you have an iPad, iMac, or Apple Watch, you can use the conversation to browse Shopify stores, inquire about products, and make safe payments for items with Apple Pay. Businesses can use Shopify Ping to manage client conversations.

Google

Google - Shopify social media

Source: Google

Google announced a partnership with Shopify in 2021, offering the e-commerce platform’s more than 1.7 million merchants access to Google Search and other services. Merchants can join up in a few clicks to have their products displayed throughout Google’s 1 billion daily “shopping journeys” via Search, Maps, Images, Lens, and YouTube.

Instagram

Consider putting your merchandise in front of a 400-million-strong audience. The amount of engagement and conversion rate is astounding!  It allows users to browse Facebook shops, tap on the Instagram tag, purchase a product, and pay without ever leaving the Instagram app.

Instagram - Shopify social media

As a result, establishing an Instagram account has become a necessary step in running a successful online business. On the other hand, Shopify is considered one of the most well-known online eCommerce platforms. As a result, linking these two platforms will assist you in expanding your internet business!

Shopify is a platform that welcomes analytics. You may track and analyze key performance data, including those connected to Instagram activity, using one of Shopify’s Google Sheets connections.

Instagram and Shopify, as previously said, are both popular eCommerce platforms that assist people worldwide in running their businesses professionally. Integrating Instagram and Shopify will help you sell your products more effectively, leading to more customers and sales.

Fortunately, Instagram and Shopify integration offer a wide range of services, and the best part is that they’re nearly free. There are, however, some paid tools that will help you improve your marketing strategies. As a result, you should aim to integrate Instagram with Shopify as soon as feasible!

The following are some of the top Instagram and Shopify integration features:

  • Shoppable Instagram

Allows customers to sell things directly on Shopify from their Instagram page. This functionality also allows you to tag products on Instagram pictures, allowing users to access the product page on Shopify!

  • Instagram Follow Button

To make it easier for visitors to find your Instagram account, simply add an Instagram follow button to your website.

  • Display your Instagram gallery

Having an Instagram gallery on your Shopify account lets you inform customers that your business is up to date while also allowing them to quickly glance at what you have to offer!

Without a doubt, you’ll need to connect Instagram to Shopify and download several apps that provide these extra functions.

Pinterest

There’s a growing opportunity for shops to get their products in front of Pinners. Because more individuals than ever flock to Pinterest to discover products and services, they tend to find home settings, gifts to cheer up pals, and activities to do with their kids on Pinterest.

Pinterest - Shopify social media

As a result, in 2020, Pinterest partnered with Shopify to introduce a new app. Over one million merchants can upload product images to Pinterest and convert them into shoppable Product Pins with a few clicks.

Pinterest app - Shopify social media

Out of the Shopify social media apps, the Shopify Pinterest app comes with many purchasing features, including tag installation, catalog ingestion, automated daily product updates, and an ad-buying interface. This means fast setup, access to Pinterest distribution with or without ads for Shopify merchants, and reporting and performance tracking to maximize reach. The program automatically connects the individual store to Pinterest, eliminating the need for the merchant to update code or add development resources, resulting in a smooth experience for businesses of all sizes.

The program allows a retailer to place a tag on their website, upload their product catalog, and immediately publish in-stock Product Pins once it is installed. Businesses will now see a store tab on their profile as another option for people to find their products.

TikTok

Shopify didn’t take long to discover that short videos are the next big thing. Shopify collaborated with TikTok to create a unique eCommerce solution for its vendors. Merchants can use the TikTok channel for Shopify to tap into TikTok’s worldwide reach to capture new and highly engaged audiences. You can make in-feed shoppable ads with TikTok Business. 

Tiktok - Shopify social media

Source: Shopify

To build a strong brand, Shopify merchants must be present wherever their customers are. This means expanding their Shopify social commerce presence now. Merchants may create and connect their TikTok For Business account using the TikTok channel. They can also broadcast In-Feed shoppable video advertising directly from Shopify. Besides, merchants choose whatever product they want to promote. Automatically, video ads are created that direct the customer to their Shopify stores for checkout. Moreover, merchants of any size can use their existing pictures or video to take advantage of the TikTok channel because there are ready-made themes created exclusively for business. 

Tiktok channel app

Source: Shopify

Merchants will have access to the primary capabilities of the TikTok For Business Ads Manager once they install the new TikTok channel app from the Shopify App Store.

These ad technologies enable retailers to generate native, shareable content that transforms their items into TikTok-friendly In-Feed video adverts. Merchants will be able to target audiences based on gender, age, user activity, and video genre and track campaign results over time.

In the next months, Shopify and TikTok will collaborate to test new Shopify social commerce solutions. This cooperation will help merchants to increase their paid and organic video and profile reach.

BuzzFeed

The BuzzFeed channel on Shopify allows you to tag your products so that BuzzFeed editors can find them and use them in their campaigns. This social commerce network allows you to connect with 200 million readers.

BuzzFeed authors generate material using one-of-a-kind links that direct people to your online store. Like standard Shopify store sales, order fulfillment and customer details are delivered upon purchase. But, this integration is only accessible for US merchants selling to US customers.

Nobody expected a media website to become a shopping hotspot! But it’s all feasible thanks to Shopify social media platform!

Read More: Headless Commerce Vs. Traditional Commerce: Which One Is Fit For You?

How to leverage Shopify & Social Commerce?

Shopify is more than just a platform for setting up an online store and selling. It’s a group where you’re most likely to come across some genuine eCommerce breakthroughs. When it comes to social commerce, Shopify has made it simple to get the most out of it. Here’s what you should expect when selling on Shopify social media sites.

Social Commerce

  • Post and share only relevant information

With so much online information, you’ll need to stand out with your content to catch your target audience’s attention. To accomplish this, create material that is relevant to your target audience. Besides, cleverly link it to the specifications of the things your store sells. Write articles about the products you’re marketing if you’re an affiliate. If you’re a wholesaler, content marketing might help you highlight the distinctive aspects of your products or services.

  •  Use Social Media Management Tools

After you’ve created aesthetically beautiful and relevant content, plan out how you’ll distribute it to your target audience. As a result, you have to own a social media account first. After that, invest in social media management tools to assist you in organizing and posting your material.

  • Integrate your e-commerce store with your social media accounts

Setting up a store on social networking sites where users can buy without leaving the platform is known as social commerce. For example, one method is to open a store on Facebook (f-commerce) or Twitter (t-commerce).

Customers will not have to join your e-commerce business because they will be able to shop immediately from their social networking platform. Integrating your social network account with your checkout page is also a must-have step. It entails placing plugins and apps on your store that allow users to access reviews, suggestions, and evaluations directly from their social network accounts.

  • Make a big effort with your graphics and product presentation. That is what draws customers to your stuff on the internet.
  • Give your visitors a cause to share and contribute information by giving them a stake in the buyer’s journey.
  • Choose whether to provide a tailored shopping experience or a one-size-fits-all strategy.
  • Each social networking platform is unique. If you decide to use a social commerce platform, make sure you take a fresh approach and do your homework.

Conclusion

When companies or creators go the social commerce route for revenue, it’s not just about meeting customers where they are. But businesses also have to make these areas locations where buyers want to obtain their items. In some ways, eCommerce walked to make room for social commerce. Businesses adapt and maneuver through the sticky nature of the ever-changing collision of technology. And buyer behavior will eventually determine social commerce’s viability as a sustainable revenue engine for them.

Shopify can assist you in establishing an online store. Furthermore, Shopify social media can help you tap into the vast online community. In addition, you can discover the proper audience for your items. Both social commerce and Shopify complement one another. Selling is much more than just opening an online store and running ads online these days. On the other hand, social commerce platforms are only a small part of the forthcoming eCommerce developments.

BSS Shopify Development Services

BSS Commerce has gone a long way as a recognized development service company. If you’re interested in implementing Shopify development services, contact us for useful suggestions and assistance from industry professionals. We’ve had the privilege of serving over 21,000+ clients worldwide, both B2B and B2C. Thus, we have the potential to become your go-to software source!

Reach out to our Shopify development services and explore the ins and outs of Shopify social commerce!