Mobile commerce is a fast expanding technology area that has grown exponentially over the last decade. That’s why BSS Commerce provides you with some of our favorite mobile e-commerce examples that give users a unique and valuable experience.
The most successful mobile e-commerce examples below are from huge companies, but any merchants can also learn from them. It can be challenging to know what to do about the massive increase in mobile traffic. So, before designing your own mobile site, look at some of the inspiring mobile e-commerce examples below.
An overview of Mobile Commerce
To be honest, your financial success is mostly determined by your accessibility. It’s crucial to meet your customers wherever they are. No doubt, the best way to connect with your customers is through their mobile devices.
We’re increasingly relying on our cell phones and tablets in a technological world awash with apps and games. Because our smartphones accompany us wherever we go, mobile commerce is an excellent tool for businesses to improve revenue. In 2017, smartphone applications accounted for roughly one-third of all online retail purchases worldwide. So what exactly is mobile commerce?
What is Mobile Commerce?
The use of handheld devices to perform commercial transactions using wireless telecommunication networks and other e-commerce technologies is known as mobile commerce. It makes using devices like cellphones and tablets to make online banking, bill payment, purchases and sales of goods and services, and other financial transactions easier.
M-commerce stands for mobile commerce. Advances in wireless technologies are responsible for the increased use of mobile commerce and the growing number of portable device users.
On the other hand, developers are progressively attempting to mainstream m-commerce by making web pages load quickly, making payment entries simple to reduce human mistakes, and improving the checkout experience.
Types of Mobile Commerce
The realm of mobile commerce is vast. There are three sorts of mobile transactions taking place in our digital world:
It includes using a mobile device to transfer money from one bank account to another. Furthermore, mobile banking allows you to do needed banking tasks using a mobile device.
It includes activities such as ordering a book online or purchasing new clothing using your mobile device.
The term “mobile payments” refers to making payments via a mobile device and other apps. Everything fits under the banner of mobile payment, including paying your supermarket bill after dinner using Apple/Google Pay.
Why Are Mobile E-Commerce Websites Important For Business Growth?
The introduction of smartphone apps has completely transformed everyone’s life. Smartphones essentially govern conversations, shopping, and other daily duties, whether for professional or personal use. As a result, it’s reasonable to assume that the mobile commerce’ area is constantly changing and will continue to do so.
The global M-commerce market, which was valued at US$ 628 billion in 2020, is expected to increase at a CAGR of roughly 34 percent between 2021 and 2026. Consumer behaviors have altered dramatically as a result of technological advancements. Mobile commerce will thrive in the future.
Convenience is one reason for the increase. Mobile devices allow customers to buy products and services on the go. Digital wallets and social network shopping have also made the user experience much smoother. According to Wolfgang Digital, in most industries, mobile device customers account for roughly 70% of online retail visits. Therefore, failure to provide an outstanding online buying experience might damage your company.
More friendly websites come with higher ranking
One more reason is that Google favors mobile-friendly websites in its search results pages. Stores that are not mobile commerce equipped may miss out on some potential traffic when this policy takes effect. It will also be far more difficult to persuade visitors to shop at your store. According to Sweor, 57% of users will not suggest a company with a bad mobile website design.
Many online firms realize the relevance of mobile commerce thanks to these developments.
Mobile Commerce’s dramatic growth in numbers
We’ve put together a compilation of figures to prove the proliferation of mobile commerce. We’ll go over a couple of the most critical figures below:
- The mobile payment market will reach $4.574 billion by 2023. This indicates that the mobile payment market has grown by 33.8 percent annually since 2017.
- Mobile payments are predicted to grow at an extraordinary rate of 26.93 percent between 2020 and 2025.
- In 2021, mobile accounted for half of all e-commerce sales.
- In 2022, e-commerce sales are estimated to exceed $3.56 trillion.
- Six out of ten Google searches were conducted on mobile devices.
- Consumers utilize social media to explore new products and services in 60 percent of cases.
Top Succesful Mobile E-commerce examples
In the United States, Amazon is the most popular e-commerce website and the largest online retailer. In addition, Amazon reached $178 billion in net sales in 2017, according to Statista. Furthermore, Amazon accounted for up to 43% of all online sales in the United States alone! This success can be partly attributed to their responsive and mobile-friendly design.
The Amazon mobile e-commerce site is successful because making a purchase is so simple. When potential clients can shorten their purchase process, they will become more satisfied with the customer experience. Consider the Amazon smartphone homepage. All buttons are tap-friendly, and the search bar is prominent. The search procedure is sped up by predictive text input. Amazon offers sensible categories that adapt to events, holidays, and personal interests for consumers who merely want to explore.
Amazon’s user interface (UI) is thus kept simple and uncluttered. A negative space that is well-balanced draws attention to the available content. When it comes to cutting-edge mobile e-commerce site design, Amazon isn’t the most attractive, but it is undoubtedly one of the most functional.
It’s brilliant how they used simple arrows to indicate what will happen when clients select a category. A right-pointing arrow signifies that the consumer will be directed to another screen, whereas a downward arrow slides the entire menu down. Another usability suggestion that Amazon excels at, and that all other mobile e-commerce sites should follow is to provide visitors the option of seeing the entire site on their mobile devices.
Etsy is a mobile e-commerce platform where you can buy vintage and handmade items. From its clean and minimalistic style, Etsy is the perfect word. Even though it has a simpler look than Amazon, these two mobile e-commerce websites can not be compared because their target audiences are distinct.
Let’s see what happens with Etsy. Etsy has more than 54 million users, with 1.93 billion in sales and 31.7 million purchasers as of 2018. Furthermore, 65 percent of those consumers came from a mobile e-commerce site. Etsy is quite responsive to mobile devices when it comes to responsiveness. The user design is simple and easy, and the search autocomplete tool virtually reads your mind.
Etsy’s sophisticated search with in-depth filtering options is one of its best usability features. “We make it easy to find your stuff,” they say, and they mean it. Grid format and professionally shot images are excellent ways to present the most popular items. Negative space is wonderfully handled and complements content dividers perfectly. Buttons are large and tappable, especially on the product page, where they’re most needed. Etsy’s mobile e-commerce site features one of the most visually pleasing layouts.
Walmart is one of the country’s top retail companies in the world. This giant retailer has entirely changed its approach since 2017 and decided to launch an e-commerce operation. Walmart’s mobile e-commerce site was built to improve the user experience. Besides, Walmart invested an enormous amount of money in this field, therefore, internet sales volume increased by 63 percent!
Blue and white are complementary colors that work well together. Furthermore, the shopping buttons are orange-red. Despite its simplicity, this color scheme performs well, with plenty of room for further information. Customers are more likely to pay attention to the information presented invariably. Furthermore, the product search results are organized in a grid. On some items, the Walmart best deal logo appears. Filtering and sorting function as expected, and predictive text input simplifies product search. Product photos and descriptions stand out on this mobile e-commerce site.
Walmart easily captures customers’ attention thanks to its mobile-friendly design and usability. An overlay mask appears when a customer adds a product to their cart, informing them of the product’s inclusion. Shipping charges, pricing, taxes, product quantities, and supplementary services are easily visible. Walmart also makes use of this occasion to promote frequently purchased items. Checkout is simple, which can only help mobile e-commerce conversions.
Alibaba and AliExpress
Alibaba Group and AliExpress rank as two of China’s most popular online and mobile e-commerce platforms. They are marketplaces where manufacturers can set up virtual stores and sell their products to customers and clients worldwide.
AliExpress draws attention to the search bar, flash specials, and discounted pricing in numerous categories by employing a high-contrast color palette with red tones. The shopping cart has an intuitive grid layout that provides the customer with all relevant information. Because AliExpress hosts so many different retailers on the internet, they avoided a cluttered and confusing shopping cart by splitting the items by store and filtering them by the time they were added. Customers can then select which sellers they want to buy from.
AliExpress’ wish list and alert settings, which tell customers when the things they’re interested in are on sale, demonstrate good design and usefulness. AliExpress features one of the most comprehensive and functional filtering tools during the product search. Even the filters alter based on the product you’re looking for.
Space Goldman isn’t your standard mobile e-commerce site, but it’s a good illustration of how you can use a mobile-first website to provide online services. In case you didn’t know, a mobile-first website design is built with mobile and tablet users in mind.
This option should correspond to the company’s industry. When we look at Space Goldman’s website, we can see why he chose a mobile-first design. He uses his dog as a model for picture shoots, interacting with other brands and their products. Naturally, Instagram is his preferred venue for displaying his portfolio.
The website is fundamental and tidy from the user’s perspective. It’s a one-pager with a simplified buying process. The website copy, the number of options, and even the layout are all ideal examples of “less is more.” Even for large businesses like Colgate, transparent pricing is increasing conversion rates. In a flowing and subtle manner, large photos one beneath the other showcase Space Goldman’s service.
Soft pink gradients and off-white backgrounds provide a pleasant color scheme, with stronger pink buttons. Also, notice how conversion possibilities are scattered around the page — a lot of buttons leading to purchases will almost certainly increase conversions.
The Lush Cosmetics brand is a terrific example of how a b-commerce (branded e-commerce) site can come through with a limited color palette and convenient user interface, aside from being so bright and fascinating. Thanks to its simplicity and product-first approach, Lush’s visitors will have a good consumer experience. Sliders are an established trend for breaking out of the monotony of static mobile e-commerce websites. For the time being, the pattern works. However, Lush has improved its design by including a GIF hero image and videos on product pages and promoting the current product on the home page.
Lush has a wide range of items that entice customers with their natural colors and scents. Therefore, when customers visit the website, they would anticipate being buried in a sea of colors. The monochrome motif makes items stand out and grab attention, so saying it’s intriguing doesn’t credit it.
Rather than exhibiting things in their original packaging, Lush does something unique by showing the product in motion, dollops, or just the essential ingredients. Lush is an excellent example of a minimalistic and unusual design that easily guides users to shop and learn more about the brand.
Showpo (or Show Pony) is a female fashion-focused mobile e-commerce platform targeting teenagers, students, and festival-goers. The user interface is standard but practical with multiple product categories and a big search bar at the top.
Women come to Showpo for inspiration, lookbooks, and to see what’s new on the market, and the design streamlines this process by taking them on a discovery journey with a hint of sales. Filters on each page should have been more detailed, but Showpo makes up for it with easy product selection.
The product page layout is presented in an even grid; however, if you stay a little longer, the product image will alter on its own. The goods are added to the shopping basket as soon as you select the size, making it simple to select the product and proper size with a single tap. This is also deceptive because uninitiated visitors may believe that pressing the size will reveal product details or images. There will be a lot of shopping cart deletions, but this may be the brand’s strategy. Consumers may decide to complete the transaction if they see the products already in the car.
The website material is limited to a bare minimum. Suppose customers wish to learn more about the product. In that case, the texts are cleverly buried behind accordion buttons and categories, ensuring that the website remains product-focused and focused on the hero photos.
When you visit Nike’s website, the first thing you’ll notice is an advertisement for the e-commerce app, which encourages visitors to interact with the company more actively while using their mobile devices. If you follow the brand’s offerings, you’ll buy more things, and as we mentioned before, app data makes it easy to track transactions and establish target audience profiles.
If you ignore the app ad, the simple approach to branding will be obvious from the first glimpse. The only things on the right are the logo, the search bar, the shopping cart, and the main menu. Nike’s name isn’t even mentioned on the website, connecting it with their shoe design and logo usage.
Nike’s mobile e-commerce site is an excellent example of complex product filters, which are necessary when there is such a wide range of products. The lack of website copy encourages consumers to peruse things and learn everything they can about them via icons, buttons, and shapes. Instead of dots, they use lines to indicate scrolling graphics. Although you have to work more to collect product information, the experience is still quite natural and enjoyable and not at all difficult.
Nike’s minimalistic design, which includes a lot of white and off-white negative space, bold and concise typography, and information in the form of shapes and badges, captivates and engages users, improving not only the amount of time spent on-site but also the quality of that time. Nike allows customers to fall in love with their products without boring them with needless features that are hidden beneath the surface and only given to those who desire them. More time spent browsing rather than reading implies more products are displayed per customer.
Hobbycraft is a mobile e-commerce platform that sells arts and crafts products. With such a tightly-knit sector containing multiple categories and even more products, a user-friendly user interface and the mobile website design are essential. Putting those unintelligible and self-explanatory categories together is a skill in and of itself.
Hobbycraft’s stationery division comes along with bright icons with thin lines. Besides, it has light typography that contrasts with the company’s strong, aggressive logo. The color scheme is also intriguing, with brown, pink, and green shades. Hobbycraft uses the search process to present relevant products with photos in the Top Results area, which is an innovation in the mobile e-commerce field. Predictive text input in the product search bar is effectively optimized, depicting relevant text results you can click on. Only one click is required to add a product to your shopping cart, saving you time and streamlining the checkout procedure. Hobbycraft also has tools like social media and a blog to assist in selling its products.
Because the nature of Hobbycrat’s items is such that components are so few, a grid layout in two columns ensures that all products come with large photographs. Besides, a large green button reinforces the addition of the item to the shopping basket. HobbyCraft employs a graphic symbol for the shopping cart instead of the word to save button space. Customers may always utilize the back-to-top button if browsing has taken them too far down the product list, which is a nice feature.
Customers may refine their browsing and type what they need at any time thanks to a fixed header with a conspicuous search bar and shopping basket items.
Gifts.com is a mobile e-commerce site that uses various search algorithms and product categorizations to its advantage. The design is simple, with hostile white areas punctuated by vibrant product images. The color scheme is close to dark red, which is a beautiful hue along with powerful emotions such as love, which is ideal for a gift-shopping website.
You can’t add a product to the cart until you’ve personalized it, and while this takes time, users will appreciate it because it ensures the thing they choose is ideal. Personalization is impossible to resist to show clients that Gifts.com cares about their product experience and the ultimate result, not simply the sales.
Tips to design a unique mobile experience for your customer?
Here are some things to think about while developing a mobile commerce strategy for your company:
Integrate in-app payments
In-app payments ensure a seamless, efficient, and quick financial transaction. Even if your consumer is in your business, they can save time by using an app on their phone to make a payment rather than standing in a long line.
Always remember that the consumer experience comes first. When customers can rapidly purchase their things without waiting for notice or assistance from workers, the overall shopping experience improves.
Increase Mobile Website Speed
The speed with which a website load has an impact on a business. According to one study, the optimal mobile commerce site speed is one second or less. Customers may instead visit a competitor’s website or tell a friend about their bad user experience if you don’t respond.
Furthermore, Google uses website loading speed as a ranking consideration. As a result, the time it takes for your website to load can influence whether or not it can attract organic visitors in the first place. Following are some suggestions for improving the speed of your mobile website:
- Pick a reliable web host: Choose a dependable web host. Any speed optimization efforts will be ineffective without a fast hosting service.
- Enable caching: The user’s browser will be able to save your web material using this method. The browser can load this information instead of downloading all of the data again the second time the customer visits the business.
- Optimize images: Improve image quality. These files can be made to load substantially faster by reducing their size.
- Minify web page code: Removing superfluous code might help your website become lighter and faster to load.
Develop a Mobile Commerce App
You’re establishing a 24-hour relationship with your clients when you launch an app. You’re allowing people to buy and sell things anytime and from anywhere. If your consumer can whip out their smartphone, log in to an app, and browse until they’re ready to buy the products in their shopping basket, you’ll rarely miss a sale.
Investing in a mobile commerce app can be worthwhile, especially if you’re running a long-term online business. Conversion rates and order values are higher on mobile apps than on websites.
Personalization is one of the reasons why customers prefer mobile applications. Apps can track and save user preferences, allowing them to make product recommendations based on that data. Some apps also let you save things to wish lists for later purchasing. Besides, a developer is essential to be responsible for creating a mobile commerce application.
The possibilities for mobile commerce technology are limitless. Furthermore, the ability to personalize notifications sent directly to clients’ smart devices fosters a bond between them and the business owner. In addition, there are more opportunities to make a sale when business owners know exactly what their customers want.
Because they discovered and resolved mobile-specific difficulties, these mobile e-commerce examples are successful websites. You must tap into the consumer’s brain no matter how you build your eCommerce site.
Learn from these 10+ mobile e-commerce examples to make your online store into one of the top mobile sites. Do you have any questions or would like to learn more about how we can help you optimize your website for mobile and increase revenue? Please use the form below to contact us. We eagerly await your response!