Shopify Product Badges Impacts & Limitations of Default Theme Badges

If you are a Shopify business owner, you might come across the term “badge” while scrolling down the Shopify community a few times. If you wish to make money out of Shopify and don’t know what the term means yet, time to start digging! Stick with us until the end of this article and you’ll be well informed!

So what are Shopify product badges?

Imagine Shopify product badges (or sometimes called labels) like “virtual banners” that you put on your product images to attract customers’ attention. When you sell online, attention is everything, so putting interesting banners on your products seems like a good idea.

Since the badges will show on the image, you need to put short and shocking words on to catch the customers’ eyes fast. New badges or Top pick badges can be good examples of this.

The short words have proved to trigger customers’ feelings very well. They might get very curious if the product has a best seller badge or fear of missing out when the product has an almost sold-out badge.

Going beyond its role as a software platform, Shopify Plus stands out as a dynamic eCommerce solution. It empowers global sales to diverse customers, regardless of whether you run a B2C, B2B, or B2B2C store. Enjoy the flexibility to customize store design, checkout, and marketing, all while benefiting from fast performance, robust security, and dependable support are what Shopify Plus Development Service offer.

Why should you use Shopify product badges for your online store?

Now you know what badges are, then why is it becoming more popular to use badges as an effective marketing campaign?

Firstly, Shopify product badges will make your products stand out from the market of other products in the search results that customers find. With millions of Shopify stores operating at the same time, you need something different that will catch customers’ attention fast so they won’t keep scrolling.

Secondly, badges are a short and effective way of promoting the specialty of your products and drive customers’ focus just by skimming through product pages. Without having to say too many words that customers sometimes don’t bother reading, you just need to point out the most interesting point that you want to show.

The sale badge is a good example for this reason. Compared to sending private emails to everyone, a simple “50% sale off” badge on your desired products will even target unknown customers that you don’t think will see the promotion. How convenient!

Moreover, using badges is a good way of encouraging customers to spend more time on your products which in turn will convert to sales figures. By making your stores look colorful with all those badges, the chance of selling more products will definitely be higher than looking at normal pages.

More related topics:

How To Add New And Customize Shopify Product Labels?

Top Best Essential Shopify Product Label Applications for Businesses

Common Shopify product badges used by store owners?

We will list out a few badges that you might see often, and where you can potentially find these badges to add to your store:

Shopify sold out badges

This is one of the most common ones you might see and the default themes might have available for you to use.

Below is the example of sold out badges available for theme Venture. However, to change the color or position of this label, you would need to contact Shopify theme support.

Using Shopify sold out badges is a good way of marketing to increase your products’ credibility. Next time when you restock the products, customers might want to purchase them fast, or even if you don’t, they will make sure to get what they want before it’s gone again.

Shopify product badges for sales

This Shopify sale badge is also popular and you might be able to find it in some default themes.

Below is an example of On Sale badges on Prestige theme:

Speaking of themes: 100+ Best Shopify Themes For Your Store

Sales badges can be interpreted in many ways. However, default themes only allow the simple sale badge like you see in our example, not the more complicated ones (for example 60% sale off, hot 30% sale…), and sometimes the more detailed sale information will reach actual sale numbers better.

To change the sale badge details as your preference, you would need to use customized services and this might take some time.

New arrival badges

The Shopify New Arrival Badge is a visual indicator used to highlight recently introduced products in your store. These Shopify product badges serve as a distinctive marker that draws attention to items that have been recently added to your inventory.

When you apply the New Arrival Badge to specific products, it offers customers a quick and recognizable way to identify fresh additions to your store’s offerings. This can be particularly helpful in catching the eye of shoppers who are interested in exploring the latest and most up-to-date products.

By using the New Arrival Badge strategically, you can effectively promote your newest items and create a sense of urgency or excitement around them. This can lead to increased visibility, customer engagement, and potentially higher sales, as customers are more likely to be intrigued by the prospect of exploring your latest merchandise.

Shopify product reviews badge

Shopify Product Reviews Badge is one of top Shopify product badges, which is like a visual representation of your store’s credibility and the quality of your products. It’s a symbol that signals to potential buyers that your products have been tried, tested, and positively reviewed by previous customers.

Social proof is a psychological phenomenon where people rely on the actions and feedback of others to make decisions. By displaying the Shopify Product Reviews Badge prominently on your product pages, you’re leveraging social proof to build confidence in your offerings.

Products with positive reviews are more likely to convert visitors into customers. The badge acts as a seal of approval, reassuring shoppers that their purchase will meet their expectations.

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Shopify product badges on default theme limitations

If you choose to pay for a theme on Shopify themes library, there is a list of available badges that you can use like the examples we show above. One advantage of that – it’s free! It won’t cost you anything to add those badges to product pages. But free stuff often comes with limitations. Here are a few problems you might encounter while trying to use the default badges

Limited choice of Shopify product badges

They only offer a small number of badges that work with the majority of businesses such as New, Sold Out, Sale badges… The badges are often put in simple, short text and phrases as well.

You won’t be able to customize your badges

The default badges are usually quite simple in design, and you can just use them as they are. You can’t change the shape, the color, the image, or the text within the badges.

The default Shopify product badges are also set in one position of the picture. You won’t be able to put the badges in the positions that you want.
You can’t be imaginative and create your own badges that will suit your business purpose and marketing campaign.

You can’t put more than one badge on an image

Default themes only allow you to put one badge at a time on product pages, while sometimes you want to display more for better attention to customers. Adding multiple badges proved to increase customers’ curiosity about the products and will potentially turn into sales figures.

You can’t choose specific products to add specific labels

When you apply badges to one product, you have to apply them to all other products as well. Sometimes you want different products to have different specialties to promote better.

You can’t choose what page you will show the labels to

There are several page types like product pages, collection pages, search result pages, Home pages… Sometimes you don’t want your labels to be shown in all of them to avoid abundance.

The Shopify product badges might not be compatible with your stores

This is the number one problem that you need to consider. Since the badges are designed for everyone, sometimes it might not work well in your store. There might be some errors in the coding that you need to change, and this is the time when you need to contact the support team to fix the error. This process can be time-consuming and uncertain in the outcome you will receive.

Using badges app as a solution for all these above limitations

Don’t be discouraged by all the shortcomings we mentioned, there are solutions for everything. The Shopify App store offers badges related apps that will make your life so much easier. We will recommend a specific app and tell you in detail how the app can answer your question.

Product Labels & Badges Pro by BSS Commerce

By using Product Labels & Badges Pro – an ideal product labels and badges from BSS Shopify, you can manage to play with your badges within minutes and with easy steps. This would save lots of time.

With a free trial, you can easily test the app to see if they fit with your expectations about Shopify product badges. But that should only be the beginning. There are different pricing plans for your different levels of designing badges. Starting from $5 a month, you will enjoy more features for managing badges that will be useful for your SEO.

With features introduced to solve all of the problems we mentioned above, the app also lets you create badges with different customer tags for numerous business purposes.

The app is designed to work on any theme you are using. If there is any confusion, the customer service is reviewed to provide immediate and good support to make the app adaptable for your store

For now, this app only allows monthly subscriptions so it is easy for you to cancel at any time if the app is not suitable for your business. You don’t have to worry about paying a lot of money and regret it later on. How convenient!

🎁🎁🎁 Install the app, try it on now Product Labels & Badges Pro

Conclusion

With increased credibility and a boost in conversions, Shopify product badges are an investment well worth making. We hope this article is helpful to you!