Christmas is coming soon, and without any doubt, 2016 Xmas promises to be another busy season for ecommerce merchants. There has been an increasing trend in online shopping, especially during holiday season, so you have already got your advantage. For customers, buying online ensures easy shopping at home and be safe from the overcrowded shopping malls.
Therefore, it is high time that you unboxed your potentials to attract customers and boost up sales. Have you got all the plans and things figuring out or do you need some suggestions?
Here are 3 brilliant ideas that guarantee to please customers rather than bore them out with sales and more sales.
1. Narrowed Product Selection
No one has time and energy to search through a sea of products to find the perfect deal. After more than 15 minutes, shoppers may give up and leave your site without adding any items to cart.
Less is more! Give them limited selections because it is indeed a time saver to skip the exhaustion of price comparing and start a more focused shopping experience.
Most people want to buy gifts for families and friends in a holiday season, so the best way to satisfy their needs is to create specific categories, for example, Gifts for her, Gifts for him, Best gifts under $40…
These specified categories will narrow product selection and give customers a sense of focused shopping, which eventually help them make purchasing decisions quicker and maximize your sales revenue
2. Targeting Millennial Customers
I’m sure that you can notice the new millennial generation comprises for a large proportion of online consumers. That is why you should focus on exploiting this customer segment and develop suitable strategies to meet their requests.
Source: “How to Keep Up with Millennials + Their Omni-Channel Shopping Habits”- marketingtechblog.com (Kelsey Cox, 2014)
Most of the millennial generation does shopping on smartphones and tablets. They find deals, read reviews, compare prices and redeem coupon codes on mobile devices. With all buying process from product searching to payment completing conducted on mobiles, it is essential that your site is mobile-friendly to ensure adaptation for the youngsters.
To make the best out of this customer segment, site optimization is a must-do task, for example: improve site performance by increasing page load, allow responsive design, and develop a mobile version for a site.
3. Last-minute Idea Gift
We all know that consumers are not shopping for themselves during holidays and Christmas is all about the Joy of Giving. However, buying things for others can be a real struggle for shoppers, especially when there are thousands of appealing deals and sales.
It is a common thing that people can’t decide what to buy in the vast numbers of options available, or maybe they just too busy and forget to do this. Whichever the reason, your potential shoppers desperately need last-minute holiday gifts.
Source: National Retail Federation, 2015 Holiday Consumer Spending Survey
Here is a suggestion for you: offer your customers gift-card options on site. Why? E-gift is regarded as the most popular choice for a last-minute idea for a holiday gift.
According to statistics obtained in 2015 on Holiday Consumer Spending Survey, gift card accounts for 60% of shopping choices on holiday. Surprisingly, the percentage of consumers choosing gift card overweighs the purchasing decision for clothing and clothing accessories. You need to make sure these e-gifts have the attractive design and easy access.
These marketing tips are all based on buyers’ psychology, so hear out to win more than just a quick ordinary season sale. Be a smart Ecommerce merchant!
Don’t forget to drop by our store on Christmas days to unwrap surprising gifts from us!
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I am quite passionate about Ecommerce and Technology, love sharing helpful information about Marketing, SEO, and business management for global readers. I feel like traveling to new destinations for the cultural experience and beautiful sightseeings.