A URL redirect is a typical Magento website practice that improves the consumer experience as well as maintains the brand’s authority. In some circumstances, permanently redirecting the old URL into a new one is required to make your site more well-structured, perform better in SEO, and appear more appealing to customers.
But have you ever checked your URL redirection?
You’re probably not fully aware of it, but there is still to be the case that several URLs of your Magento 2 sites are either broken or inactive, but you forget to fix them. At that time, customers feel eager enough to click on your URL and quickly find out an error 301, 302, or 401.
Without a doubt, they’ll quit immediately, which results in a high bounce rate. Google finds such a metric a bad sign and might rank your site low.
Don’t worry! This common SEO mistake is easy to fix with the following available FREE Magento 2 Redirect Extensions.
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What is Magento Redirect and How It Affects SEO Juice?
Defined by Moz, “Redirect is a way to send both users and search engines to a different URL from the one they originally requested.”
Usually, Magento 2 URL redirect is required when:
- You change your URL for any reason;
- URLs are broken or dead because the destination page or site doesn’t work any longer;
- You move to a new website and want whoever clicks your old URL will immediately redirect to your new one.
- The webpage is in temporary maintenance, so you want to make a detour so that your customers will not undergo an interrupted experience, etc.
If you fail to make Magento 2 redirect your site, you might pay a heavy price on SEO. On the one hand, customers are not directed to the right place, meaning you lose many traffic and potential consumers.
On the other hand, if customers are annoyed about the broken links and instantly leave, time on the page is low while the bounce rate is very high. Considering improving UX as the key factor to the ranking of a website on the SERPs, Google finds it a bad sign for SEO.
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3 Common Types of Redirect
Before going into our main topic “Magento 2 Redirect Extensions,” you should know about main redirect types first:
SEIZE the step-by-step instruction of how to Create Magento 301 Redirect Map For Your Website!
Review on 3 Available Magento 2 Redirect Extensions on The Market
If you are tech-savvy, you can rewrite the URL with a .htaccess file. If not, just increase a Magento 2 Redirect extension and let it do the rest for you: automatically and smoothly.
P/S: Magento 2 Redirect extensions are listed here all FREE.
Magento 2 SEO Redirect extension by Mageplaza
This FREE extension allows you to keep customers interacting with the changed URL instead of sending them away forever with an annoyed 404 Not Found page.
Highlight features of this Magento 2 Redirection extension:
- Auto redirect users to the homepage rather than Error 404 page
- Support 2 common redirect types: 301 Permanently and 302 Found
- Show popup on deleting product reminding to redirect the URL
Though all functions are quite basic, they are enough if your site is not too large. Not only can you immediately download Magento 2 Redirect extension by Mageplaza but you can also enjoy lifetime updates and 365-day support.
Magento 2 404 Error Logger extension by Ravey Infosys
Though its name seems different from that of Mageplaza, this is also a Magento 2 Redirect extension that allows you to find and fix every 404 error that hinders your visitor experience, then to improve SEO values.
Features you shouldn’t miss:
- Record 404 Error Page (page found, URL, IP address, etc.)
- Shows how many times a URL is visited, ending up to 404 error page
- Provide Magento 301 and Magento 302 redirect to fix the 404 error
Since you have already know how redirect affects your Magento 2 SEO and customer experience, you will find Magento 2 Redirect extension by Ravey a good choice during your migration from one server/domain to another. Please note that this FREE module is only compatible with the CE, not EE.
Magento 2 301 Redirect extension by Mage Array
As its name, this module supports one and only basic features to perform 301 redirects. However, we are puzzled by the fact that there are no screenshots or demos for this Magento 2 Redirect extension. Hence, it is hard to look for insight into how the feature works in action.
Anyway, this 301 Redirect for Magento 2 extension is free to download so you can try it later. A free lifetime update is included. In case you want to hire an installation service, it costs you $50.00 – somewhat expensive.
In brief, we have shed some light on how the significance of Magento 2 redirects to your site and how to implement them using FREE Magento 2 redirect extensions. Hopefully, this will help you figure out what is “the thing” that hurt your SEO and site’s ranking and attain the most suitable Magento 2 redirect extensions for your webstore!
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I'm Greene from BSS Commerce. I love researching and sharing you with useful information about Magento, Ecommerce, and Marketing, etc. Hope you enjoy!