Why is a Newsletter Important as an Email Marketing Tool?

One Of The Shopware 6 Extensions To Increase Sales You Should Not Miss


Marketing the right products in the right way will increase your company’s profits more than ever. So, let’s take a look at how Newsletter Checkbox For Sign-up Customers engages in marketing activities to make it one of the best Shopware 6 extensions for increasing sales.

In this article, we will go over the significance of the newsletter checkbox in product marketing. And why should you select this Shopware 6 extension as one of the best sales and product marketing tools?

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What is a newsletter? Why is a Newsletter Important as an Email Marketing Tool?

What is a newsletter?

A website newsletter (email newsletter) is a publication that is sent out on a regular basis. This is a type of business that uses email, e-newsletters, electronic catalogs, and other forms of electronic communication to advertise marketing content via email (email marketing) to communicate about items, promote image promotion, and sales.

Many organizations are increasingly using newsletters in their daily operations. It’s because of their ability to send messages, engage with customers, and communicate with them rapidly. This is a powerful tool for organizations to communicate their thoughts, events, ideas, and other information to customers in a way that surpasses the restrictions of traditional media like websites and blogs.

Customers that receive newsletters have deliberately contributed their information and emails to businesses, so they always attract some attention. They are also those who care about the company’s brand, products, and services. As a result, while sending out a newsletter, businesses must consider the value of the newsletter in order to match the expectations and wants of customers receiving the news.

Newsletter’s role in business operations

Expand the reach of your company’s brand beyond its present consumer base.

When your consumers obtain useful information that helps them meet a need, they are more inclined to tell their friends, family, and coworkers about it. This is beneficial to the company. “For free,” advertise your picture to an entirely new set of buyers. This is a highly effective marketing strategy for expanding your consumer base at the lowest possible expense.

Assist firms in maintaining a positive image in the minds of their clients.

You will always add new value to your target audience and help them remember you if you send out a newsletter on a regular basis. Not only that, but each customer’s perception of the company’s brand will become progressively solidified. Customers will think of your company first when they need products or services relevant to your business.

Aid in the establishment and maintenance of the company’s image and brand reputation.

You will become more than just a salesperson delivering a specific service or product if you send out valuable, high-quality content on a regular basis. You will become a person who consistently provides the finest value to clients, a person who is trusted by everybody, and most likely, an “expert” in their eyes. When it comes to creating client relationships, this is what any individual or company aspires to.

Create relationships with customers

Once you have created trust with clients, you will undoubtedly receive feedback from customers. Those are the contributions and evaluations of customers’ feelings when using your products or services or it can also be their own sharing and wishes concerning the subjects you are talking about. This aids in the development of a positive relationship with your customers. Furthermore, you will gain a better understanding of customer behavior, feelings, and wishes as a result of the sharing and views provided by customers, allowing you to change, develop, and create business ideas. Assist your company in fast-increasing profitability.

Shopware 6 Newsletter Checkbox For Sign-up Customers Description

What is the Shopware platform?

Shopware was founded in the year 2000. Shopware is a German open-source platform aimed at improving the customer experience. 

The great thing about Shopware is that the software is designed and developed by the users. The software’s quality is not only very high and simple to use, but it always meets the highest design and technology standards.

Shopware 6 (especially Shopware 6 extensions) was created using never-before-used infringing files. Shopware decided to build a new platform based on an API, preferring a model in which each platform activity was API accessible and available across all sales channels. Such access enables retailers to offer their products regardless of device, location, or time. With other systems such as CRM, ERP, or PIM, this is easily avoided.

Businesses benefit most from Shopware’s near-limitless customization capabilities, as SMEs benefit from much shorter time-to-market compared to customized solutions. Shopware is incredibly simple to use and can help you convert more customers and grow your brand more quickly.

Read more about the latest version of Shopware at: Reason why should choose the latest version Shopware 6

Shopware 6 Newsletter Checkbox For Sign-up Customers Description

The Newsletter for Customer Subscription check box enables your customers to be proactive in receiving the most up-to-date information from your company newsletter.

It is a Shopware addon that allows you to display newsletter checkboxes on certain pages.

  • Customers who are not logged in can see a checkbox to subscribe to the newsletter on the Checkout page or/and the Registration Form.
  • Change the text in the Newsletter Checkbox.
  • Synchronize newsletter subscription information between the storefront’s My Account page and the store admin’s Newsletter recipient list.

Customers don’t need to log in; business owners can still obtain information and assess customer interest in their stores and businesses without requiring them to do so.

Here are some outstanding features of Newsletter Checkbox For Sign-up Customers – one of the most outstanding Shopware 6 extensions help you do the thing above:

  • Increase your consumer base and dig into more information about new leads.
  • Increase your sales and conversion rates by catering to the psychology and needs of your customers.
  • Advertise programs and events to commemorate anniversaries or customer appreciation, or to provide the most up-to-date information on product features.
  • With a single click, you can start the process.

How to use newsletter subscriptions to increase revenue

Building useful but always creative and innovative Newsletter themes

If you do not innovate and build your Newsletter theme, you cannot ensure that your clients will always open your email. Customers will become bored quickly if the same issues are discussed again. Customers will no longer be able to click on your Email and will not be able to receive the information you wish to send. The essential thing is to express your own relevant information, limit the advertising of items that make customers happy when receiving emails, or at the least, allow you to keep sending emails to stay linked with the company.

Graphics and design are combined in an ingenious way.

A newsletter with a stunning website interface design is a great method to demonstrate your brand’s professionalism. Understand how to combine colors, logos, and font to raise brand awareness and boost your ability to attract clients and persuade them to read your email. With Shopware 6 extensions, you may also adjust the color of your newsletter to the color of your logo or business brand.


Continue to provide excellent customer service.

Customers who have signed up for your newsletter are all devoted customers who are interested in your products and services. So keep that in mind. As a result, you should devote a lot of time and effort to this consumer segment of your organization, with preferred customer service standards, in order to keep them for a longer period of time. This is the group of clients who are most likely to pay for your goods or service.

Create a regular newsletter schedule.

Customers will develop the habit of receiving and reading mail if you deliver newsletters on a regular basis and in a systematic manner. Furthermore, delivering a newsletter on a regular basis will assist your company keeps customer confidence, expanding coverage, and reaching out to more prospective new customer files.

Why said Shopware 6 Newsletter Checkbox For Sign-up Customers is the perfect extension to increase sales

  • Segmentation:  is the process of selecting the right customers who need to buy the products they require. You are half-successful because you categorize your subscribers based on information such as their interests, income, and standard of living. The other half is sending the right product information they are interested in at the exact time they require it in detail and sincerely, and you win.
  • Funnels for Sales: Using sales funnels in conjunction with autoresponders is one of the most effective ways to increase business conversion rates. From the customer’s perspective, their journey could be as follows: Identify – learn – monitor – compare – evaluate – advise – consult – experiment – decide…
  • Loyalty: Encourage loyalty by making your newsletter subscription worthwhile (making them want to buy your products again). Send any special content that is closely related to your product. If you sell iPhones, for example, you can submit guides on the best apps or accessories that you also sell.
  • Discounts: You can send discounts and offers; however, don’t make all of your newsletters about them. This is a good strategy for fostering customer loyalty after they have made a purchase.

The trick is to strike the right balance between the amount of commercial information you include and the content that actually adds value. You can employ the golden 80/20 rule. Use 80% valuable, high-quality content and 20% promotional emails.

With Shopware 6 Newsletter Checkbox For Sign-up Customers, customers don’t have to log in. They can choose to subscribe to your newsletters if they create an account on the Checkout extensions, the Subscription form, or account sync. This Shopware 6 extension assists you in lowering costs and tailoring your email marketing strategies to your customers. The installation process, in particular, is quick, simple, and does not necessitate any coding knowledge.

The majority of online stores only post promotional content. So with this Shopware 6 extension, now is the time to differentiate yourself from the competition.

User guide

Shopware 6 Newsletter Checkbox for Sign-up Customers extension can boost email marketing with a configurable newsletter subscription box for various sales channels. It also allows you to extend your customer base, keep them engaged, and enhance revenue.

So how does it work?

  • Step 1: Activate the plugin:

Access Shopware 6 extensions and in the following order:

My extensions > Apps > Bss Banners Product Plugin > Enable “Bss Newsletter At Checkout Page” > Configuration.

Shopware 6 Newsletter Checkbox for Sign-up Customers user guide

  • Step 2: Design Images

Choose the layout of the stalls and the products that will be sold.

Shopware 6 Newsletter Checkbox for Sign-up Customers user guide

At “General Configuration”:

  • Activate the plugin
  • Create the content that will be displayed on the website in the “Newsletter Checkbox Text” box. 
  • Customize display position: checkout page or registration page

Shopware 6 Newsletter Checkbox for Sign-up Customers user guide

Save the change.


Your checkout page (complete order page) will show your checkbox and text with highlight features of the newsletter Checkbox.

Shopware 6 Newsletter Checkbox for Sign-up Customers user guide

In registration form:

Shopware 6 Newsletter Checkbox for Sign-up Customers user guide

Installation Guide

You can install Shopware 6 Newsletter Checkbox For Sign-up Customers Extension in just a few steps:

  • In Shopware 6 extensions, download “Shopware 6 Newsletter Checkbox For Sign-up Customers Extension”.
  • Choose “Upload extension”.

Shopware 6 Newsletter Checkbox for Sign-up Customers user guide

  • In “My extensions”, choose “Install” Shopware 6 Checkbox For Sign-up Customers extension.

Why should you choose BSS Shopware 6 Newsletter Checkbox For Sign-up Customers?

Here’s why you should choose BSS Shopware 6 Newsletter Checkbox For Sign-up Customers if you truly comprehend the benefits of this powerful product advertising tool and need assistance setting it up.

  • Competitive Price: We understand your needs and always strive to provide the best possible pricing.
  • Dedicated Support: We’re all ears when it comes to troubles with our extensions or customizations. We offer one year of free support.
  • Open source: The source code is totally open for you to analyze, edit, and improve based on your business needs.
  • Qualified Code: We created a validation tool to check that all code adheres to Magento coding standards.
  • High Compatibility: Our modules complement each other effectively. You, too, desire that ours be compatible with others’. We’re here to assist you.
  • Simple installation: We’ve simplified and clarified the installation process so you can get the extension up and running on your website in a matter of seconds.
  • Quick Update: Your company’s and consumers’ needs are constantly evolving. New features We also keep adding new features to our extensions.
  • Business expert: Our qualified professionals are involved in the extension development process all the way through to support in order to provide you with cost-effective and efficient solutions.
  • Easy to use: There’s no need to install a slew of useless extras. To ensure user-friendliness, we select the most relevant functionality.

Final thought

We hope that through this article, you have equipped an effective marketing tool and plan to implement it to promote your business with our “Shopware 6 Newsletter Checkbox For Sign-up customers” extension.

With more than 9+ years of experience, BSS Commerce has always been a pioneer in the development of extensions, especially Shopware extensions to optimally support the business of B2C and B2B customers. BSS Commerce also always develops sincere and quality services with the most competitive prices. What you get from our services will be beyond your wildest dreams.

Promote your business with our Shopware development services now:  https://bsscommerce.com/shopware-development.html 

Promote-your-business-with-our-Shopware-development-servicesIf you want to learn more about the benefits of Shopware 6 extensions or need assistance with the e-commerce business platform, please contact us.

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