What is PWA?
A Progressive Web App (PWA) is a website that appears and functions like a mobile app. PWAs are built to exploit native mobile device capability without requiring the end-user to visit an app store, download it locally and purchase the software. A PWA, on the other hand, may be found via a search engine query and accessible immediately via a browser.
Progressive Web Apps (PWAs) are becoming increasingly popular due to benefits such as:
They load instantaneously, regardless of the status of the network.
They eliminate the need for a network connection, offering an immediate and dependable user experience even when the internet connection is poor or not available.
- Extremely quick
Customers will abandon your site if it is too sluggish, causing you to lose prospective sales. PWAs are exceptionally fast to load and respond to user inputs. Conversion, user experience, and retention rates all benefit from improved website performance.
- Extremely engaging
They provide a true native app experience, replete with web features like the ability to send and display Push Notifications on the home screen.
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Benefits of PWA for eCommerce
Some stats about eCommerce PWA in 2021
The mobile eCommerce market share is continuously increasing. By 2021, mobile commerce is expected to account for 53.9 % of all internet commerce sales revenue. Businesses are seeking the best approach to gain a foothold in the mobile eCommerce industry. Previously, that would have needed a native app; however, the features of PWAs may allow certain organizations to achieve the same functionality with PWAs.
With mobile traffic already outnumbering desktop traffic (60% of traffic now comes from mobile devices), retailers must provide the best shopping experience possible to attract their customers. While mobile traffic is growing, conversion rates are not: traffic information accounts for just 16% of total conversion.
According to Google, when an eCommerce store moves to a Progressive Web App, its overall income generally increases by 20%, with mobile conversion rates doubling in certain cases.
Any new or existing webshop should think about selling their services as a PWA rather than a traditional online store. Because the majority of eCommerce websites have yet to use this new tech, they provide a fresh and interesting opportunity to remain ahead of the competition.
We can see from these numbers that PWA is becoming more popular in e-commerce. So, what is it about PWA that makes it so successful? The following advantages it gives to eCommerce play a significant role:
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Benefits of PWA for eCommerce
- Expand your audience
PWAs are designed to work on every platform and for any user. They may also be adjusted to fit different screen sizes. Because they are instantaneously accessible to a large audience and simple to distribute via a link, more people use them than download an app.
- Money and time were saved on development
A native app requires not just its development but also its maintenance. To reach the same audience, you must produce an Android app, an iOS app, and maybe a Windows 10 app–all of which must be managed in addition to your website.
- Accessibility and speed
According to Google, 53% of smartphone consumers will quit a site if it takes more than 3 seconds to load. Speed is critical, and PWAs can deliver it since they are intended for smooth and fast user experiences. PWAs are extremely quick since they make use of cutting-edge web development tools and frameworks. Even better, the applications may be utilized while you’re not connected to the internet or on a low-quality network.
- Increased conversion
PWAs give a better user experience for consumers, in part because of the benefits mentioned above. A better user experience equals greater conversion rates. For example, after implementing PWAs, Alibaba witnessed a 76 percent boost in conversions across all browsers.
How to evaluate a good eCommerce PWA
Some examples of the best eCommerce PWA in 2022
AliExpress – 666.50M users monthly
AliExpress.com is an online marketplace that sells products to international customers. Their mobile commerce is increasing at a rate three times that of eCommerce. The company couldn’t produce an appealing experience on the web that was as fast as its mobile app. They considered the mobile web as a platform for converting non-app users to app users.
However, not everyone downloaded their app, and convincing users to install and re-engage with it was difficult and costly. As a result, AliExpress chose to create a cross-browser Progressive Web App to combine the finest of their app with the web’s enormous reach.
- 104 % for first-time users across all browsers; The iOS conversion rate has increased by 82%.
- Across all browsers, 2X more pages are accessed every session per user.
- Time spent per session increased by 74% across all browsers.
George.com is a popular clothing brand in the United Kingdom that is owned by ASDA Walmart. The firm noticed that:
- 31 % increase in mobile conversion after converting their site to a Progressive Web App (PWA).
- 3.8x – Faster average page load time
- 2x – Lower bounce rate
- 31% lower bounce rate
- 20% increase in conversion rate
- 28% more page views per visit
Visits from the Home screen have a longer average time on site. Challenged with customer expectations for the mobile shopping experience at an all-time high, Asda George saw the need to update an outmoded mobile solution and so improve the offer for customers. To drive mobile conversion, the team adopted a mobile-first approach, focusing on design, speed, and functionality. The George.com team recognized that to tackle this issue, the company needed to improve the mobile experience by developing a Progressive Web App. The team used a scrum-driven, agile approach to the workstream while collaborating with Isobar UK to examine the end-to-end client journey. By slowly introducing the PWA, the Asda George team was able to reap the benefits immediately.
CLICK HERE to know more about the 10 leading PWA success cases: https://bsscommerce.com/blog/pwa-examples/
Evaluating a good eCommerce PWA
#1. Higher conversion rate:
Unlike native apps, PWA Mobile Apps load quickly and perform well. They also make good use of website content, which has a positive influence on users and increases conversion rates.
- Lancôme observed a 17% boost in conversions, a 53% increase in iOS mobile sessions, and an 8% improvement in conversion rates on recovered carts through push notifications.
- Alibaba noticed 76 percent greater conversions across browsers, 14 percent more monthly active users on iOS, 30 percent more monthly active users on Android, and a 400% higher engagement rate from ‘Add to Homescreen.”
PWAs are quicker, leaner, slicker, and more efficient in every way, and the user notices. From quick background downloading onto their main screen to full-screen surfing, rapid page loads, and minimum device space utilization. The user has a far better user experience, completes their duties, and will gladly return in the future – whether or not triggered by an interesting push notification.
#2. Increased Search Ranking:
Because each site of a web app has a unique URL, Google quickly identifies and crawls Progressive Web Apps (PWA). This implies you’ll be able to acquire much-needed traffic to your web app.
Superfast loading times, low bounce rates, little data consumption, and highly engaging experiences are all-natural SEO ranking enhancers. With PWA providing benefits like these out of the box, it stands to reason that employing a PWA will result in greater SEO rankings. This is true if done correctly. Google will prioritize well-designed PWAs over traditional websites.
Developers creating PWAs must be aware of how to optimize the site to ensure the page is properly indexed, which can be readily accomplished with techniques such as server-side rendering — giving PWAs the necessary architecture to achieve the best SEO rankings they deserve.
Source: Google Analytics
#3. Enhanced security with no installation required:
It is critical to earn client trust with Progressive Web App Builder. Customers are more likely to buy when they trust & rely on your PWA Mobile app. As a result, the PWA mobile app evaluated all of the security requirements that must be fulfilled to acquire client trust. Progressive Web App Maker may be installed on a user’s mobile home screen with a few clicks, allowing them to avoid lengthy installation processes.
#4. Consistent Performance:
Users have access to the Progressive Web App Maker, which allows them to obtain the necessary data even if they’re not connected to the internet or have an unstable network. The PWA Mobile App operates flawlessly in places with unreliable network connections, allowing users to execute a variety of activities on the app.
Progressive Web Apps are created from the ground up to provide very smooth and quick user experiences. It outperforms on both the page loads and by using the web’s speed advantages and ‘native-style’ customer caching. PWAs may load in less than a second, giving a real ‘instant’ speed experience that engages the user straight away.
Progressive Web Apps also consume significantly less disk space – on both the business’s server and the user’s device – resulting in benefits like quicker loading times, lower data consumption, and less storage space.
BookMyShow’s PWA loads in less than 3 seconds and raised conversion rates by more than 80%. A PWA is 54% smaller than an Android app and 180% smaller than an iOS app.
Progressive Web App Maker is significantly less expensive than native app development. The native app needs a separate version of iOS and Android, but the PWA app requires only one cross-platform launch. It is an excellent technique to reduce application development costs. Essentially, a PWA Mobile App may be created by just viewing the website in a mobile browser.
Ecommerce businesses that use an omnichannel, multiplatform approach are presently developing, maintaining, and advertising up to four systems: their (responsive) websites, their Android app, their iOS applications, and, in some cases, their Windows 10 native apps.
A Progressive Web App eliminates the requirement for any platform other than the PWA website to be developed, maintained, and marketed. This is a once-in-a-lifetime chance to serve all channels from a single platform designed, managed, and serviced by a single team. It dramatically decreases costs and time-to-market while still providing the same user experience and skills to all clients and maintaining the multi-channel approach.
#6. Customer Engagement and Push Notifications:
Customer involvement is one of the main goals in today’s eCommerce environment. Using a Progressive Web App, shop administrators may boost client engagement in a variety of ways. Push notification capabilities may be used by business owners to notify customers about existing website updates, discounts, stock, and specials. Additionally, the “Add to Home Screen” pop-up allows users to install the app fast on the PWA Mobile App.
These simple messages have a great impact: they always catch people’s attention. Push Notifications have a significant advantage over traditional marketing, such as emails, in that they appear directly on a person’s phone; they stand out from the crowd; and, most importantly, a company does not need to make a significant approach to acquire email accounts or other details before engaging with their audience.
According to Google, about 60% of consumers enable their PWAs to send them alerts, which dramatically improves possibilities to market products or services. According to industry standards, 2.7x more consumers will open and engage a web push notice than an email.
How much time and money would it take to establish a PWA for your eCommerce?
Typically, it takes 4-5 months to construct the PWA’s frontend (visuals) and backend (unseen logic that happens in the background). There are the following:
- 2-3 months for a simple Progressive Web App with a database backend.
- 3-6 months for a complex PWA with social media capabilities, in-app purchases, logins, favorites, and a backend admin panel.
- 6+ months for a complicated program with specialized analytics, challenging functionality, trading options, visualization patterns, and a plethora of integrations.
To construct an eCommerce PWA, developers must keep deadlines and financial nuances of your PWA development project in mind. This can take an excessive amount of time and money. Those uncomfortable circumstances may be avoided with the assistance of adequate app specifications or product documentation.
According to Web research, the typical cost of a basic Progressive Web App (PWA) is between $1,000 and $10,000. The typical cost of a high-complexity app is between $10,000 and $25,000. A robust and feature-rich PWA can range in price from $25,000 to $50,000 or more. And creating an eCommerce PWA is pretty complex since it will cost $10,000 and over.
The most common error made by entrepreneurs and startup founders is believing that “high cost = good quality” or “growing firms do not have the experience to provide.” This approach might lead to failures or unneeded costs. Let us now return to a realistic and fair examination of eCommerce PWA development expenses. First, consider the cost of eCommerce PWA development in terms of hourly rates.
The expenses of eCommerce PWA development, on the other hand, vary depending on the region. Let’s take a deeper look at the numbers:
- Rates of hourly PWA development are known to be the most costly in the United States and Canada. The cost of developing a PWA is between $60 and $150 per hour.
- Developers in Australia earn between $50 and $120 per hour.
- PWA development in South America ranges from $20 to $110 per hour, whereas PWA development in the United Kingdom ranges from $40 to $160 per hour.
- Developers in India earn between $10 and $75 per hour.
- In Indonesia, the highest hourly rate is $20.
CLICK HERE TO KNOW MORE ABOUT THE TIMING AND EXPENSE OF BUILDING THE PWA: https://bsscommerce.com/blog/pwa-cost-and-services/
The performance of an eCommerce PWA may be measured using a variety of criteria, including user experience (UX), online content, functionality, and others. Whatever the criterion, its review is a highly comprehensive and meticulous procedure. Evaluating a PWA e-commerce website has several advantages for your business, such as fine-tuning your own website’s e-commerce strategy, researching your rivals or comparing e-commerce platforms, and so on.
From there, we can see how critical it is to analyze an eCommerce PWA website, especially with the rising use of PWAs in eCommerce.
The cost and time of establishing a PWA for your eCommerce are dictated by the requirements. The cost, however, can vary substantially depending on how many backend components are used in the PWA version and how difficult it is to integrate specific functionality. If you require professional advice, you can get it here. For your PWA Ecommerce, BSS Commerce’s specialists will provide a cost and time estimate.
BSS Commerce Team and other information are available at: https://bsscommerce.com/magento-pwa-development.html
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