[Event Recap] Shopify Plus Private Dinner

by MaiTT

Building Connections, Accelerating Growth

Last Thursday evening, December 14th, 2023, BSS Commerce had the absolute pleasure of hosting a select group of industry leaders and visionaries for an intimate dinner – the “Shopify Plus Private Dinner.” This exclusive gathering brought together nearly 20 luminaries from diverse sectors like FMCG, Home & Lifestyle, Fashion & Apparel, and more, all united by a common thread: shaping the future of e-commerce.

The private dinner took place at The Log Restaurant, nestled within the Gem Center at 8 Nguyen Binh Khiem, Da Kao, District 1, Ho Chi Minh City. Renowned for its elegant ambiance, The Log Restaurant offered an intimate yet spacious setting, ideal for fostering meaningful interactions and insightful discussions.

Key Takeaways

Amidst the cozy atmosphere, we had the chance to delve into thought-provoking conversations on the dynamic landscape of e-commerce. From exploring the latest market insights to dissecting emerging technology trends reshaping the industry, the evening was brimming with valuable insights and strategic discussions aimed at propelling businesses forward in the fast-evolving terrain of 2024.

Here are some key trends that emerged from the evening’s discourse:

1. Personalization is Paramount:

Customers today crave a personalized shopping experience. Leveraging data and machine learning to tailor product recommendations, offers, and content is crucial for success.

2. The Rise of Social Commerce:

Social media platforms are evolving into powerful shopping destinations. Businesses need to prioritize building a strong social presence and integrating seamless buying experiences.

3. Omnichannel Excellence:

A seamless customer journey across all touchpoints – physical stores, online platforms, mobile apps – is essential. Businesses must invest in creating a unified brand experience.

These are just a few of the thought-provoking ideas exchanged during the evening.


Throughout the evening, our esteemed partners, including Shopify Plus, Dotdigital, and Ematic Solutions, played an integral role in enriching the discourse and fostering collaborative connections among attendees. Your contributions and expertise added immense value to the event, further amplifying its success.

We also extended our sincere gratitude to all the participants from renowned brands in Vietnam whose contributions made the evening truly exceptional.

At BSS Commerce, we are committed to cultivating a thriving ecosystem in Southeast Asia where businesses can flourish and innovate with Shopify Plus at their core. The Shopify Plus Private Dinner is just one of the many initiatives we undertake to fulfill this commitment. Looking ahead, we are dedicated to organizing more knowledge-sharing events that empower businesses to thrive in the ever-evolving e-commerce landscape.

Together, let’s continue to pave the way for innovation and growth in Southeast Asia’s e-commerce sphere.

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