By default, Magento 2 provides a long list of amazing features. However, what is useful to others may not be useful to you. And the wishlist is one of such features that some store owners want to hide from their website.
Luckily, you can disable Magento 2 Wishlist in just a few quick steps if you want to.
In this article, we will guide you on how to do it.
The Downside Of Magento 2 Wishlist
Clearly, there are many benefits of adding a wishlist to your store. For example, it can increase customer engagement, reduce returns, improve brand awareness, etc.
However, there are some disadvantages that you might not know.
It is often argued that the wishlist feature encourages shoppers to save products to the list instead of buying.
Sometimes, the wishlist button is like an opposite call-to-action (CTA) button that distracts customers from purchasing the product.
Users can freely browse through the web, find something they like but only save it for later, and “later” might be “never.”
After all, a marketer’s job is to drive sales, not wishes. Wishes can’t pay the bills!
So often, users will forget about the items they put on the wish list shortly after they leave your website.
In such cases, you need to have a dynamic email marketing strategy to remind them about it.
Of course, it will cost you money for those marketing campaigns. But at least you know that they are interested in those products, so the lead is much more valuable.
How To Disable Wishlist Function in Magento 2
To disable the wishlist in your Magento 2 store, you need to follow the following steps.
In the Admin sidebar, click on Stores, then select Configuration under Settings.
Expand the Customers tab, then choose Wish List.
Expand the General Options section, untick Use system value and change Enabled to No.
And that’s it. You’re done!
In this article, we have shown you how to disable the Magento 2 wishlist with just 3 simple steps.
We hope this blog is helpful and good luck to you!
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