Do you know that approximately 60% of today’s online flow comes from mobile devices? Google has noticed that, and it has just updated a hot mobile search algorithm called Mobilegeddon which is forecasted to create an enormous impact on mobile searches. An announcement made by Google emphasizes the importance of this update: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results.” Let’s see challenges Mobilegeddon brings to us.
So, What exactly is Mobilegeddon?
Mobilegeddon is a new algorithm of mobile searching released by Google. Mobilegeddon is based on the use of mobile-friendliness when displaying the searching results on mobiles.
How does it work?
This algorithm gives priority to mobile-friendly websites. Hence, those having supportive features for mobile users such as large font size, easy links or responsive interface will be better ranked than those without these mobile-friendly characteristics. The mobile-unfriendly websites, consequently, will be demoted to lower rank.
Is Mobilegeddon beneficial?
Of course, first and foremost, it has indispensable merits to mobile users. They are now having more enjoyable experience in searching on their mobiles. Those mobile-friendly websites will be displayed first making it convenient for users with larger font size for a better view and responsive interface that fits any of their devices or easy customization, etc. That must be so great, right?
However, for website owners, Mobilegeddon might bring them to heaven or hell, we don’t know.
How does Mobilegeddon affect the online world?
This update of the searching algorithm will have a significant influence on website owners. They are forced to go Mobile or are on the verge of becoming out of the list. If they decide to have no actions to this update, their website may entirely disappear in the search result even though they did possess a respective rank before. A may be a drop back in search rank may have catastrophic consequences to their business, diminishing revenue and fading reputation. You know, the SEO impact is always excellent! If they choose to revolutionize their website in the way that makes it more mobile-friendly, the above can be eliminated, but they also have to care about the cost invested for the revolution. And they always have to understand one thing that having mobile-friendliness means having a competitive edge!
Anyway, Google has spared time for website owners to prepare for the upcoming chance quite long before it is officially launched. They not only added “mobile-friendly” labels to search results on mobile devices but also sent a notification to website owners about mobile usability through Google Webmaster Tools. Google also introduced a mobile-friendly testing tool in Google Webmaster Tools and added a mobile usability report there.
“It’s probably the most significant change that Google Inc. has ever made to its mobile search rankings” (Matt McGee the editor-in-chief of Search Engine Land.)
“Come April 21, a lot of small businesses are going to be surprised that the number of visitors to their websites has dropped significantly. It is going to affect millions of sites on the web” (Itai Sadan, CEO of website building company Duda)
“It was a big shake-up, and this one could be even more dramatic.” (Danny Sullivan, editor of the Search Engine Land website)
Let’s see how Mobilegeddon changes the e-commerce world. Don’t be so anxious! Today’s just a start!