Overview of Magento Store Hierarchy

Explanation of Magento Hierarchy

To take full advantage of Magento functions, we should have a correct understanding about Magento Store Hierarchy. Magento allows users create multiple websites and stores in only one installation. We have 4 terms “Global”, “Website” “Store” and “Store view” to make clear this hierarchy.

- Global is the entire installation of Magento

- On one Magento installation, you can use a number of domains which create a number of websites

- Stores are the children of website. Each website has one or more stores to show its product catalogue.  

- Store views is different presentations of front- end data in a store. In general, it is usually used for multiple language. It provides store owners with the ability to localize their store based on each target market.

This  hierarchy results in a “multiple” system: an installation allows creating multiple website, a website can have multiple stores, and a store can have multiple store views.

Magento Store Hierarchy

For example, you have one Magento installation and create a website to sell book. In this website, you create 2 stores, one for fiction and one for non-fiction books. In each store, you create 3 store views with different languages English: Germany and French for customers from different country.

What we can(not) do with each layer in Magento Hierarchy

 Multi store view:

- be able to assign different themes to each store view

- be able to adjust the naming conventions of your payment/shipping methods

- be able adjust the titles and descriptions of your category/ product

- be able to see orders that have been processed from a specific store view

- be able to manage orders based upon their store view

- cannot have specific payment/ shipping methods for each store view

- cannot change the category/ tax structure between store views

- cannot view most reports based upon store view segmentation

Multi store:

- be able to manage a completely different catalog/ category between Stores

- cannot have specific payment/ shipping methods for each Store

- cannot change the tax structures within Stores

- cannot manage a separate inventory with Stores

- cannot manage ANY configuration settings between Stores

Multi website:

You can do almost everything from the reporting and orders to the customer base and checkout configurations

Benefits of multiple hierarchy

This Magento store hierarchy is highly extensible, flexible and user- friendly, so it can support the dynamic needs of ecommerce business. It is easy for store owners to manage and grow business through a systems of stores under only one Magento installation with one single admin panel.

- Customer experience will be improved. Customers will find easy to access your sites with such a clear structure.

- Site management becomes easier. You can manage your business with a large and diverse range of stores, products, markets (regions).

+ Multi stores: Open the volume of your business at ease. Increase the ability to sell various kinds of products, divided into different categories in a easy-to-follow structure.

+ Multi store views: Advantageous for international trading. Cross-border selling in different markets becomes easier with the using of local currency and language.

+ Multi website: increase the ability to change every aspect of the customer experience, including the ability to manage a completely different set of customers for each Website.

+ It is easy to share data such as product and customer accounts, which centralizes sales and data reporting

Hope that this post provide you with an useful overview of Magento store hierarchy with multiple layers that help to boost up your business. However, you need to consider which actions you can do with multi website, multi stores and multi store views. In addition, because of various advantages of multi stores/ store views, a number of extensions are created to make it more powerful.

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See more: Why do magento shop owners set variable pricing policies for multistore


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