Shopware pricing: Is it expensive to build a Shopware store?

by Flora

Current entrepreneurs are more concerned about Shopware pricing. Because Shopware is a popular e-commerce platform that tries to fill the business market void left by Magento. In this post, we will look at the price of Shopware in all of its variants (both free and paid versions). Let’s look at how much money you’ll need to run the various Shopware versions and what features you’ll get. You will also come across many versions of Shopware.

What is Shopware?

Definition of Shopware

Shopware, which was founded more than 21 years ago, is one of Germany’s major eCommerce platforms. Today, the company’s eyes are set on the UK market as well. The platform’s user base is constantly growing, and it is expanding throughout Europe.

Shopware is a PHP-based eCommerce program with a large partner network that offers a plethora of functionality and a developer-friendly interface. It handles over 40,000 online websites and has a 4.70 percent market share. Its modular architecture allows for the rapid development of firms, while the scalable and flexible platform allows for the adaptation of a business to unique requirements.


Shopware eCommerce is designed primarily for simple sales platforms, start-up firms, and small to medium-sized organizations. However, due to its quick expansion, the platform has emerged as a prominent player with the potential to impact the ecommerce business.


Benefits and drawbacks of Shopware 

The Shopware eCommerce’s key advantages are as follows:

  • Technology and design have a symbiotic connection.
  • The Shopware shop’s setup and management are simple.
  • On-premises and cloud-based solutions
  • Shopware has a high degree of adaptability.
  • A focus on marketing.
  • The Shopware community.


Aside from the benefits that Shopware eCommerce provides to users, there are also drawbacks:

  • A relatively modest number of plug-ins
  • Extra charges for social media functions
  • Some operating systems, browsers, and devices offer only a subset of PWA capability.
  • There is no method to establish complete and active usage of iOS since the system version must be 11.3 or higher. Access to some built-in features, like Siri, In-App Payments, and others, is also restricted.
  • In offline mode, the website’s functionality and functioning are limited.
  • Increases battery usage significantly.

We now have a basic knowledge of Shopware; is it appropriate for your company? In the following section, we’ll find out.


Click to discover more about Small Business Scale: Don’t worry, the Shopware Platform can handle it!

Which businesses is Shopware best used for?

Shopware is indeed a future-proof solution that is focused on company needs and current trends. You can simply map B2B and B2C business operations in one system with Shopware Enterprise. Both traditional eCommerce needs and specialized sales solutions may be simply implemented thanks to the flexible software architecture. The modular platform can handle even the most demanding and complicated eCommerce projects while maintaining the best levels of security, stability, and performance.

However, the platform is highly recommendable for smaller retailers and dynamically evolving medium-sized businesses that operate across many markets and platforms.

Shopware eCommerce is entirely focused on conveying stories and providing a great consumer experience. As a result, Shopware is primarily targeted at the B2C sector. Fashion, Art, and Lifestyle companies can benefit greatly from this shopping cart (small or medium-sized). Due to the idiosyncrasies of its functionality, Shopware is less ideal for a B2B strategy.

Although the B2C (business-to-consumer) business model differs significantly from the B2B (business-to-business) business model in that it sells items directly to customers, business purchasers are also consumers.

Shopware eCommerce assists customers in increasing their sales. It was chosen by retailers with the evolving demands of the eCommerce sector in mind, wherein omnichannel & digital transformation are critical to success.   

If you are still unsure whether this is the right answer for your company and want to know more, please contact us.

Overview of Shopware Pricing

A price is the amount of money or benefit paid by one party to another in exchange for one unit of goods or assistance. Shopware pricing is determined by manufacturing costs, the availability of the desired item, and the product’s demand. Price is the sum of all the values that a consumer foregoes in exchange for the benefits of owning or utilizing a product or service.

Fees that comprise Shopware pricing

There are two sorts of prices for products in Shopware, as well as different consumer groups.

Default Cost

The basic pricing for each item is the default price. A price is determined by manufacturing costs, the availability of the desired item, and the product’s demand.


The fictitious price looks tiny and crossed out over the item’s genuine price. Create a “pseudo price” that is presented with a line across it in the front. Pseudo-price labeling, such as “instead of 19.99£ RRP.

3 Shopware pricing reference prices:

Shopware offers three price options that are differentiated by the functions they provide. Let’s take a look at what each plan has to offer online business owners:

  • Community Edition – free;
  • Professional Edition – €199.00 per month;
  • Enterprise Edition – €2,495.00 per month.

#1. Shopware Pricing: Free Options

Community Edition

Shopware’s open-source edition is quite inexpensive. Shopware Community Edition is free to download and install in your hosting environment. You may do it locally or in a virtual machine on your PC, Mac, or Linux computer.

Manufacturer support is not available in the Community Edition. You are not required to pay for the installation package. But with Shopware pricing being free, you would be placed in the middle of any potential problems.

Why are we talking about a low-cost edition? Because there’s a chance you’ll have to pay for Shopware hosting. If we disregard them, as well as development fees and plugins, Shopware Community Edition is completely free. 

#2. Shopware Pricing: Paid Options

Professional Edition

Due to its versatility, functionality, and extended support, Shopware Professional Edition is the perfect choice for national and international eCommerce enterprises. The Shopware price of this version is €199.00 per month.

You may also buy it all at once for €2,495.00. A Silver-Subscription is included with the purchase of a Shopware license for the first year. It implies the term will be automatically extended for another 12 months. To avoid such a problem, you must cancel it ahead of time. 

Shopware offers an updated edition as well as a Gold Subscription version in addition to the Silver Subscription version. The Gold Subscription entitles you to the highest service level possible for the Professional Edition, as well as the assurance of the following benefits:

  • Response time for support inquiries is limited to one day rather than three days.
  • In addition to email assistance, the Gold Subscription includes phone support, which allows you to speak directly with Shopware staff members.
  • All updates have been incorporated.

With Shopware Professional Edition, you may give present and future consumers the ability to locate your items on Facebook, Instagram, Google, and other sales channels by using extra sales channels, marketplaces, social shopping, and other integrations. Various languages, currencies, and taxes are supported, allowing you to open multiple foreign stores and reach clients all over the world. The multishop capability is built on a single admin interface, allowing you to manage everything from one location.

Other noteworthy advantages include:

  • Promotions are intuitive and simple to set up.
  • Drag-and-drop tools for altering the look of your storefront: landing, category, and product pages;
  • Extended CMS features, such as quick product view and navigation points in Shopware’s proprietary narrative feature, Shopping Experiences;
  • Dynamic Access – rules for showing certain aspects of the storefront (landing pages, categories, and goods) based on a customer group;
  • Flow Builder is a tool for automating complicated business processes without the need for coding. The Professional Edition allows you to initiate webhooks, which send data to API-based third-party applications.
  • Analytical tools and reports that assist you better understanding your company operations;
  • On the market, there are more than 4000 applications and themes.

Although the Shopware Professional edition includes direct Shopware technical help, you can schedule extra support options if needed.

You can choose from the following two Professional Edition variants:

  • Cloud — a simple all-in-one solution in which Shopware manages the hosting.
  • Self-hosted — a package that gives you the entire control over your IT infrastructure and a lot of customization possibilities.
Enterprise Edition

Shopware Enterprise Edition is best suited for complicated company models and large-scale e-commerce initiatives. The edition provides the most scalability and performance. You also get access to help 24 hours a day, seven days a week. What is the Shopware pricing of the most powerful Shopware edition? It costs €2,495.00 per month to get started. You may also buy it all at once for €39,995.00. Diamond Subscription is not included in the one-time licensing price. The latter has a minimum period of 36 months, and the monthly fee (paid monthly or annually) varies depending on the project.

Enterprise Edition includes a personal key account manager, hosting in high-performance clusters, and numerous multishop and multi-client features, in addition to all of the benefits of the Professional Edition. Among the other significant aspects are:

  • B2B and B2C: quote management, role administration, and sales representatives; Elasticsearch is a high-speed search engine.
  • Shopware Publisher and enhanced administration for Shopping Experiences are included in the extended CMS.
  • There are no limits to the number of staging environments you may use to run tests and apply upgrades.

Support and services related to Shopware Enterprise should be given special consideration. This edition comes with the greatest level of support. Customers often receive a response in less than two hours. Emergency help is available 24 hours a day, seven days a week, as well as developer support, onboarding, and migration assistance. You may also schedule a meeting with a Customer Success Manager.

Also, please keep in mind that Shopware Enterprise Edition is only offered as a self-hosted alternative.

You may get more information here.

Shopware and Magento comparison

Nowadays, E-Commerce businesses are springing up all over the Internet, and the number of platforms available has soared. We’ve looked at the benefits and drawbacks of several platforms for creating an online store. Shopware vs Magento is the two most famous platforms among them.

Shopware is the most popular platform in German-speaking nations, with a rapidly rising European user base. Magento, on the other hand, has long been a popular solution for large organizations, and this is unlikely to change very soon. Many Shopware versus Magento users considers their pricing to be a balancing factor. These features will be discussed in further detail below.




Cost The Shopware Professional Edition costs €199.00 a month (or €2,495.0 if purchased all at once), while the Enterprise Edition costs €2,495.00 (or €39,995.00 if purchased all at once). $22,000+/year (approximately €20000+/year)
Pricing Model One-time payment Monthly payment | Quote-based
Product Info A highly scalable, powerful, and flexible eCommerce system that allows customers to create their own online businesses fast and efficiently. Magento is an eCommerce platform built as an open-source solution owned by Adobe.
Company Size Small Business | Large Enterprises | Medium Business Large Enterprises
Prominent Clients Segway, Discovery Channel, Canton Vizio, Rosetta Stone, Easton, Nike, Olympus, Gant
  • Salesforce
  • Zendesk
  • Mouseflow
  • Linnworks
  • API2Cart
  • Interprise Suite ERP
  • Embedded ERP
  • Bank Payment
  • eBay
  • WebShopApps MatrixRate
  • PayOne
  • CashOnDelivery
  • ShipWorks
  • MageMonkey
  • MailChimo
  • Mandrill
  • osCommerce
  • Correios
  • Fontis Australia
  • BeeTailer
  • DebitPayment
  • MigraShop
  • AddThis
  • WorldPay
  • Facebook
  • Twitter
  • ePay
Languages English, German English, Dutch
  • Manufacturer support
  • Extendable via plugins
  • Product Streams
  • Customer Streams
  • Shopping worlds presets
  • Storytelling feature
  • Digital Publishing feature
  • Free initial installation
  • Shopware ERP
  • Web Design
  • Shopping Cart
  • Customer service
  • Order Management
  • Mobile Commerce
  • Product Management
  • Search Engine Optimization
  • Marketing
  • Analytics and Reporting
  • Multiple Websites

As previously stated, the Shopware platform is more appealing to small and medium-sized shops. As a result, Magento clients flock to the platform. The key argument is that Shopware is simpler and less expensive to use. Nonetheless, Magento is an excellent choice for large corporations willing to spend in bespoke development.

Whichever Magento or Shopware platform you pick, both are robust and scalable enough to create a professional-looking upgraded shop. What you may find intriguing is that these eCommerce solutions take a unique approach. Shopware pricing and Magento pricing are also influenced by this. Shopware is a B2C platform, whereas Magento supports both business types but excels in B2B. This means Shopware is better suited for B2C enterprises due to its strong marketing capabilities and user-friendly customer experience. The technology, on the other hand, is sturdy enough for a B2B approach.

Moreover, Magento also provides commercial purchasers special pricing rates due to its bigger scale. That sounds promising.


Another post regarding Shopware vs Magento: Which Is Best For Your Online Store can be found HERE!


The preceding article supplied you with fundamental Shopware information, particularly on Shopware pricing (including 2 types of prices that form Shopware pricing and three prices of Shopware pricing). From this, we can see that Shopware pricing offers a wide range of costs acceptable for a wide range of audiences. This is a very reasonable price to pay for the development of an e-commerce platform. Shopware pricing point is a good fit for a mass audience and B2C firms. 

It is up to you to decide whether or not to use Shopware for your business and how much you want to pay for the service package.

Do you have any questions concerning this Shopware price analysis? Or are you interested in Shopware and want to make the switch? Then BSS Commerce is here to provide you with a solution that specifically addresses your issue. BSS Commerce can help in creating an excellent Shopware shop at a cheap price and many other suitable utilities. Furthermore, BSS Commerce offers maintenance Shopware services to ensure that your site is secure, continually updated, and functions smoothly and without errors. We can combine your website with an unlimited number of third-party integrations for improved management and user experience. BSS Commerce will increase the speed of your loading page to meet your requirements. Each store project we work on will have its own distinct features that will set your site apart from the competition.


Moreover, BSS Commerce’s Shopware extensions are highly adaptable, simple to use, and customizable.

With BSS Commerce’s solution, you may improve customer experiences while also being more efficient in management. Our Shopware extensions cover the majority of the essential features for creating the best shopping experience on your website.

If you have any questions, please contact us by live chat on our website We will help you!

You may also keep up with our BSS Commerce Blog for additional eCommerce news and suggestions. Also, to learn more, you can visit the BSS Commerce Blog HERE!


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