How to start your Shopware eCommerce website?

by Flora

What is Shopware?

Shopware or Shopware platform is a feature-rich, PHP-based, developer-friendly platform that was founded in Germany over 21 years ago. Nowadays, Shopware eCommerce websites are becoming increasingly popular as a result of their numerous advantages.

Shopware supports transparency and accessibility, which is reflected in the company’s culture and employees. Shopware platform can establish and execute its strategic goal unrestrained by the commercial constraints that many other eCommerce vendors face since it is 100 percent owned by founders, with no equity participation or external investment involved.

The modular architecture of the Shopware platform allows firms to start rapidly, and the scalable, fully-customizable platform provides enterprises with substantial flexibility in changing the program to meet their business requirements.


Example: Shopware eCommerce website of SPORTALM Kitzbühel

Source: Shopware

Why should you choose the Shopware eCommerce website for your business?

Advantages of Shopware eCommerce website

Simple setup and management 

The ease of setting up an online shop is a significant advantage of the German eCommerce system. Without prior expertise, shop owners may find a wealth of tutorials & clear instructions; experienced webmasters will have no trouble using the framework. Furthermore, no setup or installation expenses are necessary. We can use third-party fulfillment services to assure timely and dependable fulfillment. The inclusion of numerous payment options is a decisive element for useful online retailers, as is the rising relevance of logistics. This is also achievable with other Shopware connections.

Easy Design and Planning

Shopware platform is noted for its delicate, stylish, and easily adaptable design. The basic editor just shows the components that are being modified and conceals the rest, which is a brilliant feature in terms of ease.

Shopware makes it simple for customers to locate exactly what they’re looking for, such as color, size, ratings, price, shipping cost, and so on. Much of this applies to mobile shopping, and users may take advantage of all gesture control features, including pinch zoom, contact keys, and current scrolling sliders.


User-friendly search engine

Shopware eCommerce website is known as SEO-friendly. It allows you to make SEO-friendly URLs, change meta title tags, use Rich Snippets, have an inbuilt sitemap, and deal with redirects and canonicals with ease.

It would be excessive to include all of Shopware’s benefits here. The fact is that the Shopware platform already has all of the new hardware, as well as the open-source ecosystem, and is working on upgrades and additions right now. It gives you the best chance to generate SEO-friendly URLs that are also user-friendly to deal with.

Marketing has a lot of features

Aside from product suppliers, the site offers a variety of marketing tools. Customers can be split among Customer Streams depending on their preferences or prior purchase behaviors, for example. You may use Digital Publishing to build gorgeous banners with links and text that can be sent. Another fantastic marketing strategy is a loyalty program. Clients will receive points for every transaction they make. These points can be exchanged for a nice discount or another reward.

Combination of Technology and Architecture

The Hamann brothers, Stefan and Sebastian, designed the Shopware

 platform. Their shared interests in IT and architecture provided the perfect foundation for building a successful online store structure. Shopware eCommerce websites place a high value on an easy and well-defined front-end for this reason to optimize client satisfaction. Shopware also offers over 1,500 free and premium themes and models, as well as a solid foundation. Many are mobile-friendly and may be customized individually. Finally, the program has a backend that is rather simple to use.

Which businesses Shopware is suitable for?

To determine whether Shopware is the greatest fit for your company, you must first understand your goals. So, if your company wishes to have any of the following characteristics, Shopware is a good choice:

  • Shopware is an excellent alternative for merchants that need to execute their technology roadmap (in addition to the native roadmap).
  • Through top-level admin control and autonomy, create and publish interactive products with connected information.
  • Would you like a self-hosted solution? (as opposed to the SaaS option).
  • Dealer distribution or B2B capabilities are required.
  • Excellent administrative and technical help.
  • Cost-effective licensing and support approaches that do not rely on bulk pricing or revenue sharing.

Shopware is better suited for B2C enterprises due to its strong marketing capabilities and user-friendly customer experience. However, the technology is robust enough for a B2B strategy.

For small enterprises or novices: There is a free plan that allows you to create a minimum-viable store where you may sell things with few restrictions on modification (it even includes one custom domain). As a result, you can accurately assess if they want to upgrade to the advanced version to have access to other sales channels.

For medium-sized, expanding, and retail companies: The professional subscription provides access to all of the features of Shopware’s cloud-based version for these objectives. Unlimited users, sales channels, multi-region support, and unique features like bespoke items and dynamic access—in other words, tools that will help you expand your business.

For enterprise: There’s a self-hosted version that includes all of the required features and allows you to complete management over your business in one location. It contains powerful B2B business model functionality, top-notch search tools, and expanded CMS features. In addition, you’ll have unrestricted access to the customer care and support team.

Even for developers, testers, or eCommerce veterans:  The community edition of Shopware allows you complete control over how you modify & manage your eCommerce company on a single platform, making it a great choice for web developers creating beautiful website designs for businesses.

However, because of its versatility and skilled customer service, it would be most beneficial to businesses and web developers.

Shopware allows you to discover just the correct solution for your organization, whether as a lean project in a short period or as a completely customized enterprise system.


Steps to Start Your Shopware E-Commerce Website

Step 1: Examine the services or items you intend to market

You should research your competitors and visit their websites before creating your eCommerce site. It is critical to select what types of things you want to sell on your website. To begin, you must assess local demand and examine all local providers. When you’ve finished your extensive study, you’ll have a good concept of what your future website will look like.

Step 2: Choose a business plan that you will employ

You must select if you will sell your products just via your website or through marketplaces as well. Both methods may be used to get more clients and enhance revenue.

Step 3: Select a domain name

After you’ve decided on your company plan and the things you’ll offer, it’s time to name your website. Keep in mind that it cannot be a random name; it must be linked to your items. It should also be straightforward and easy to grasp for your audience. However, if you are just starting and have a restricted budget, it is best to start with a shared domain. When your company expands, you’ll purchase a specialized domain.


Step 4: Create an eCommerce website in Shopware

Nowadays, the internet is flooded with ready-made frameworks that allow you to build a website from the ground up. So you don’t even need development abilities or knowledge in this sector to achieve this; Shopware ‘s tools will assist you. 

You may also quickly establish a Shopware eCommerce website with the assistance of agencies that specialize in this industry, such as BSS Commerce.


Step 5: Design your own Shopware eCommerce website in your style

Although some people believe that design is irrelevant, keep in mind that your website is more than just an online business; it is also your online face. Your goal is to attract customers who would certainly resort to your competition if your physical business has crowded and uninteresting windows. It should provide as many details as possible regarding your product or service. Prices, descriptions, high-quality photos, and ratings will all help you sell your things more quickly. The buyer’s convenience, on the other hand, will always be a primary priority.

Step 6: Additional payment gateways

Shopware’s plugin includes the ability to integrate whatever payment method your customer desires, such as Amex, Visa, Bancontact, Apple Pay, Klarna, and others. Furthermore, Shopware’s plugin maintains a code coverage of 80%. By assuring this degree of automated testing, you may get faster access to new features, create a consistent user experience for your end-users, and enjoy a high-quality product. excellent. 

Furthermore, when consumers pay using iDeal banking, you are taking a step in their payment process. This is a smooth checkout procedure that is an excellent tool for increasing checkout conversions.


Step 7: Choose a shipping company

After you’ve developed a Shopware eCommerce website, it’s time to think about shipping alternatives. When deciding on a framework for your website, you should also consider shipping configuration. A dependable solution frequently incorporates delivery services with pre-existing shipping prices.

9 Tips for Building a Successful Shopware Ecommerce Website?

#1. Filterable Attributes in Catalog Configuration, 

Customers will find it easier to look for items if you configure your catalog with filterable qualities. They may use multiple filters to get rapid results in your Shopware eCommerce business.

#2. Hire Shopware programmers

You should engage Shopware developers if you want the development process to be speedy and efficient. You might also contact a firm that specializes in Shopware. Examine their prior work, client base, experience, pricing, and other factors before making a final selection. Choose a Shopware development business that communicates well and focuses on your specialization to get excellent outcomes.

#3. Maintain a record of your marketing activities

Monitoring marketing efforts is critical for determining whether or not they are achieving the desired results. To track the efficacy of your internet marketing activities, you may utilize a variety of tools accessible online, such as Google Analytics. On your eCommerce platform, check for strong and weak links. This will assist you in determining the areas where you can improve and create more income.


#4. Create a Google Analytics account

After you’ve completed the Shopware platform development process, you’ll need to understand visitor behavior and interactions. Google Analytics is a good choice. It provides extensive information on your eCommerce store’s traffic and sales. Google Analytics may be used for a variety of applications, including:

  • Keeping track of your online store’s sales
  • Monitoring the website’s traffic
  • Knowing how your target market behaves is crucial.
  • Keeping track of marketing campaigns

#5. Select a mobile-friendly theme.

Your eCommerce store’s theme determines how it appears. For your eCommerce business, the Shopware platform offers a variety of themes. You must choose the one that best suits your company’s needs and attracts more visitors. Many consumers’ purchasing decisions are influenced by the website’s appearance and feel. As a result, you must exercise caution while selecting a theme for your shop.

When choosing a theme for your website, keep the following points in mind:

  • The theme should provide a positive user experience.
  • The theme should be extremely responsive and load pages quickly.
  • For visitors, it should be participatory and entertaining.
  • It needs to provide developers with a lot of flexibility.

#6. Search Engine Optimized

It is critical to optimize your online store for search engines. Platforms that are SEO-friendly are preferred by search engines. This will improve your search engine results and provide more traffic to your website. Landing pages in Shopware eCommerce websites have their SEO tools that help you optimize your content for search engines and improve its online exposure.

#7. Decide on a payment and delivery method.

In the Shopware platform, particular settings will allow you to alter, activate, or disable payment and delivery methods. When running an eCommerce company, you must ensure that the payment and shipping processes are as simple as possible for your customers. This will assist you in attracting new clients to your shop. You may get a variety of Shopware Plugin Development services to help you integrate the best payment and shipping plugins.

#8. Examine the performance of your website on both desktop and mobile devices.

The website’s speed and performance are important factors. Even a few seconds of page loading time can cost you a lot of money. If your website takes a long time to load, you will have greater bounce rates, which will harm your search engine results. People are more likely to purchase from your shop if the website loads in less than 5 seconds. As a result, it’s critical to concentrate on the efficiency of your website on both mobile and desktop devices.

#9. Make use of item badges

Using item badges to promote or highlight goods in your catalog is a terrific method to do so. On the Shopware platform, merchants may add badges such as ‘Sale,’ ‘New,’ ‘Exclusively,’ and so on to pique consumers’ attention. These badges attract clients’ attention and encourage them to purchase things. This increases sales and more profits.

Click Here To Know Why You Should Choose Shopware 6 Over Older Versions?


The information included above is intended to assist you in creating the most successful Shopware Ecommerce Websites. If you want to create your online company on a reliable platform, you can contact BSS Commerce’s skilled team for the best advice.


BSS Commerce is one of the world’s leading providers of multi-platform eCommerce solutions and web development services. We are committed to providing our clients with high-quality goods and services to efficiently maximize their businesses, and we have experienced developers in this industry.

GET IN TOUCH RIGHT NOW to tell us about your issues. We will always be there to help you.


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