“Innovation distinguishes between a leader and a follower”
How do you know that it’s time to leave Magento 1 for Magento 2? Of course, changing is never meant to be easy, but we should never stay behind the trend. Hereby, to help you gain more confidence to make a move, we list out all of “what’s new in Magento 2” that surely impress you at the first word!
User-friendly admin panel
Magento 2 new admin panel – you will not want to miss this
Nevertheless, this is one of the most obvious movements of Magento when it comes to user experiences.
The admin panel in Magento 2 is wonderfully friendly and intuitive, now you can see all the subcategories with one click on the main menu and navigate to all part in the admin panel. Overall, it seems like a completely different system, allowing finding information more easily, and saves you lots of time on managing your store.
In term of sales and customers management, Magento 2 has a comprehensive dashboard that shows lifetime sales, last orders, average orders, top search terms, revenue tax, check bestsellers & customers, shipping, and quantity, which helps to monitor the current state of your business.
Improved website performances
According to Google: “Two seconds is the threshold for e-commerce website acceptability. At Google, we aim for under a half second.”
How competing it is! We can feel the competitiveness of the e-commerce battle filed. As a result, Magento 2 was built with an urgent demand for a significant improvement in the site load speed.
Compared to Magento 1, Magento 2, was able to raise the page loading speed up to 50% faster and 38% on checkout pages. Visitors can now experience less than 2 second page loading time allowing them to almost instantly access their web pages and interact with the content. Magento 2.0 can also afford 2.1 million more page views compared to its predecessors.
Other notable updates
- Magento 2 supports for the latest version of PHP (starting with PHP 5.5x) and includes the PHP 7. The version that has included more improvement in security and new settings
- In term of servers, users will not have to use the module of the 3rd party to remove the cache, Magento 2 has successfully removed this step
- About image compression, Magento 2 build tools for the maximum image online on servers
- The browser caching process has been enhanced with static contents
Sleeker admin common tasks
Little things count. Magento team has added a few small improvements with an attempt to simplify common admin tasks.
Product and Attribute Configuration
Users can create configurable products all from within the new product page, without having to first make the simple products individually. Also, attribute creation has also been integrated into this step, so the admin could conveniently add attributes in the flow of creating a new product.
The Columns new drop-down lets you check exactly which columns you’d like to show, with more column options than in M1. On the grid view, you can also drag and drop selected columns to rearrange the order of them. Go to Columns – Click and hold the title area of your column – Drag to reorder it on the page.
“Add product” dropdown
Different from Magento 1, in which you have to go through separate pages to choose the product type when creating a new product, M2 now includes a drop-down of options. Users can select the specific product type right from the grid page, and it will take them directly to the product creation page.
Magento 2 has incorporated a new ‘Save View As’ feature to the ‘Views’ tab. This means users can save certain Filters and Column settings when looking at specific orders, products or their subsets.
When you log in again, you can go right back to that specific setup without wasting time to configure it manually each time you visit your grid. Under “Default View” – click “Save View As” and give the view a title.
Enhanced customer experiences
Eventually, what do we want from building a website? It’s must be catching customers’ attention. We already know that the admin panel of Magento 2 got some nice improvements, how about the frontend? Is UX/UI better? Let’s see!
Magento 2 introduced a new theme: Luma theme, marking the substantial change by eliminating carousel – used by the default theme in Magento 1.
“Should I use a carousel?” – “1% clicked a feature. Of those, 89% were the first position. 1% of clicks for the most significant object on the home page?” – stats by @erunyon
While the old Madison Island theme showed quite a lot of drawbacks with customer experiences. The carousel sliders prevent visitors from following up the information on the slide, remembering the position of each slider. Since the sliders are used too much, customers tend to ignore them and skip right to the content. Hence, the new theme Luma has solved these issues with tiles.
Tile patterns display various contents with banners and keep customer’s attention on the important content, still, they can get in a natural flow of shopping experiences. These improvements incorporate in category pages, product pages, cart and checkout pages, making them totally clean and easy to follow.
Other additional upgrades
- Responsive web designer – user can easily connect to the store via mobile devices for the fact that Google ranks mobile-friendly websites higher than the less friendly ones
- Faster contents loading. The user won’t have to wait to load the full page to see the main content
- Easier payment processing. Magento 2 now allows customers to buy and checkout without registering
- Simplified account creation. Clients can create an account after the payment with given information
- Detailed shopping cart. The cart lists all added products. This allows customers to see the product list anytime they want during the shopping time
Enriched search engine optimization
One thing for sure, your website cannot live without SEO. In general, some out-of-the-box Magento 2 SEO features have been integrated in order to make the SEO implementation much easier for the user.
Microdata or rich snippets
This is a so-called a substantial innovation of Magento 2 SEO settings. All product pages have microdata automatically added by default. Additionally, all the fields here are unavailable to modify, because almost all important tags are included, let’s have a look at the image below. As we may all know, almost all the microdata implementations are valuable for Google and other search engines to understand your contents. More important, microdata or rich snippets allow the seach engines could read and display your price, special prices, reviews, and other markup details.
This is also a nice improvement of Magento 2 SEO features. It is the ability to edit your robots.txt file right from the Magento 2 admin panel. Your robots.txt file can be accessed at yoursite.com/robots.txt which is the right place for it. Go to Stores -> Configuration -> Catalog -> Design -> Search Engine Robots.
- Google adwords
Magento 2 developers have made Google AdWords implementation much easier for merchants. By navigating to Stores -> Configuration -> Sales -> Google API -> Google AdWords, you will see all the needed settings.
- Google analytics
Magento 2 offers a handy tool for adding a Google Analytics tracking code to your store: Stores -> Configuration -> Sales -> Google API -> Google Analytics
All you need to do is to enable Google Analytics and add your Tracking ID which can be found under Admin -> Tracking Info in your GA Account.
Another great point is an ability to enable content experiments. If you do that, you will be able to add a Google Analytics Experiment code to a product page <head> section: Product -> Advanced Settings -> Product View Optimization.
Let’s be optimistic!
You are not the only one to be confused before the transformation. However, Magento 2, which has been receiving continuous improvements to adapt quickly to the change of the market as well as the demands of users, deserves a try! We are always here for you at any time with any call for help. Still, don’t forget to share with us new things by giving our article comments down below. We want to hear from you!