Why in Multiple store views are different prices set for same products

Why Magento Multiple Store View Pricing Is A Must For Online Store?

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Some people find it confusing why some online stores are using the Magento multiple store view pricing for particular customers from different countries.

According to research by the National Consumers League, even some big names like Walgreens, Rite Aid set different prices for the same Magento product.

So why does this function seem so important? Why do some eCommerce retailers, especially Magento shop owners, may need to set local pricing?

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different princing per store view Magento

Main Reasons To Set Magento Multiple Store View Pricing

There are several reasons Magento multiple store view pricing is set across eCommerce stores:

Differences in transportation costs

Transportation costs include gasoline prices and transportation depreciation. Some states and regions within are closer to pipelines and refineries, resulting in a lower cost of gasoline. The distance among stores can partly make up the prices of products because of different logistics costs.

The differences in logistics costs and local gasoline prices cause Magento shop owners to set Magento multiple store view pricing in different areas to ensure gaining the stable profit. This is fundamentally important for online shop owners who are using a cost-based pricing strategy.

Variations in demand and supply

Greatly demanding varies even from countries or areas. The demand is variable for being influenced by different religions, seasons, cultures and so on. Just the same as demand, supply cost is also one of the critical factors for online shop owners.

Thus, Magento online businessmen consider the demand and supply of local areas carefully to set special prices for each store view.

The variable local taxes

Some countries have higher sales taxes on some products than others, which leads to Magento multiple store view pricing.

The degree of competition in the local area

More competition between eCommerce businesses typically creates lower prices and vice versa. Generally, larger markets contain more competition because of the more significant number of eCommerce firms. The result of this competition is often lower prices than other locations.


There are several reasons for using different prices per store views. Some are attributed to differences in the costs of production and others to differences in transportation costs. Some are due to variations and local tax rates while other price differences account for the degree of regulation in the market where the product is sold.

The local pricing strategy guarantees the sustainable profits for eCommerce Magento web-based shop owners. It is needed for store owners to install a Magento multiple store view pricing extension, which enables them to set up different prices per local store views.


This module helps store owners to easily set up different prices for the same product per Magento store view. It also enables setting up a base currency one each store view.

Highlight features: 

  • Set up different prices, special prices and tier prices for a product per store view of Magento 2 store
  • Set up base currency for each Magento 2 store view
  • Customers checkout with base currency of their store view conveniently
  • Set up various special prices for a product per store view of Magento 2 store

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We hope this is helpful and good luck to you!

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