Among a variety of Ecommerce platforms in the world, since first developed in 2007, Magento has been continuously stating its position as one of the top three biggest platforms that users are the most favorable to use. More and more store owners prefer to build their websites on Magento because of its rich features, diversity, and flexibility. Besides, there are also a lot of other reasons which encourage business to select Magento as their platform instead of other ones and prove that Magento is deserved for their final decisions.
*Useful tips: Learn all about Magento in an inclusive article – Everything You Should Know about Magento.
Before inspecting reasons why choose Magento, we want you to take a quick look at a picture of which giant global organizations are using Magento to create their websites.
As you can see, many big business groups chose Magento as the first-class Ecommerce platform to shape their websites. They belong to various industries from fashion, food, and beverage to electronics, all seem to be very matched with Magento.
So what are the reasons that motivate these well-known global enterprises select Magento as the appropriate choice to serve millions of customers over the years? And what are the reasons that will drive you to pick up Magento among dozens of other platforms? Here are 10 biggest outstanding reasons to explain why Magento is such a true choice for your business when you want to build a store website.
1. Open Source Platform
As you can know from our previous blog about Definition and History of Magento, Magento is absolutely an open source platform with free Community version and annually paid Enterprise version.
Magento allows users and their developer team to flexibly customize, modify or extend the source code for more advanced functions or default feature optimization. Furthermore, Magento also has full adaptability with installing extensions which are developed to fulfill business demands as well as improve customer experience instead of interfering with the source code. Therefore, Magento business has full control over what to do with their websites, or how to optimize or modify to meet their requirements and proactively adjust other management activities to serve their own needs.
Compared with another platform like Shopify, Magento Community edition is free for you to download and customize while Shopify charges you monthly fees with different versions. Also, another platform also downloaded at no charge is called as Woocommerce. However, that Woocommerce is a plugin of WordPress limits store owners to do more things and may require more extensions, compared to Magento – a total independent platform.
2. Rich Features
In comparison with other Ecommerce platforms, Magento comes with rich and diverse features which give a hand for store owners to manage the whole business from product creation to checkout experience and even promotions or Marketing. Magento features organize a complete business with most of the essential functions to operate a store from the beginning to the end process. On the other hand, Magento allows business owners to freely take advantages of this diversity of Magento features to utilize business efficiency and store management.
3. High Scalability
Magento is highly scalable, which means that Magento can support all kinds of business size, from a very small to giant enterprises. For example, you can start your business on a small scale with a limited number of products, but Magento does allow us to widen your business scale with an unlimited number of products.
The high scalability is one of the reasons why Magento is the best fit for every business type, from small online business to medium and giant enterprises. Meanwhile, Shopify is most well-known for the right Ecommerce platform for mainly small online stores although the fact that Shopify is also scalable.
4. High Security
If you are considering any Ecommerce platform, security standouts as the most significant issues you and every store owner need to take a careful inspection. When it comes to Magento, security is always guaranteed at the highest level to make sure that websites are under the full of safety for the whole time. So, what makes Magento the most secure platform for ecommerce?
Magento establishes a security center to constantly provide users with every information about security, security patches, security updates, and practices as well as quick support in need. Furthermore, must-have security components such as PCI compliance or SSL certificate are also accomplished with the assistance of Magento.
In comparison with other platforms like WordPress or Woocommerce, Magento has fewer possibilities to be hacked while WordPress is the most attacked platform with many vulnerabilities. The reason is that Magento contains many built-in features without having to take the risk of installing additional extensions.
Therefore, it can be said that Magento creates a perfect system of security to fulfill business requirements and also thoroughly protect websites from internet attack, hacking and so on.
Search Engine Optimization (SEO) is another great thing proving that Magento is the true platform for your website. Magento supports users with enough SEO components to enhance ranking on SERPs such as sitemaps (HTML and XML) URL rewrites, metadata and so on. Especially, Magento offers out-of-the-box tools that you might not be able to readily find in other platforms.
According to a study which compares SEO features between Ecommerce platforms and gives scores for them, Magento defeats others with the highest scores and rank in the first position. Shopify and Woocommerce are respectively put to the send and the third positions as well.
You can read this article “Magento 2 SEO Settings – All Default SEO Features of Magento 2” to get more understandings about what functions default Magento brings to users and the power of SEO in Magento affecting to your site.
6. Multiple Stores and Language Support
As we mentioned above, there are a vast number of multinational corporations acquiring Magento to operate their business. The main reason is that Magento does allow multiple stores, especially multiple languages and even multiple currencies under one installation, which gives them more opportunities to widen the market and approach the tremendous number of potential customers over the world. Multiple stores also not only help improve the shopping experience for global customers but also assist store owners to easily business efficiency in each region corresponding to each store.
7. High Performance
In the perspective of website performance, Magento is really worth becoming one of the pioneer platforms in efforts to offer the best performance and enhance user experience as much as possible.
Fast page speed loading along with effective processing query time make the website perform better than ever, motivate customers to explore content or products in the web page and especially reduce page abandonment rate as well as increase conversion rate. Additionally, because Magento is an open source platform, store owners can freely optimize their website performance in various ways from changing the source code to using third-parties tools.
Based on a study by Aheadworks about Ecommerce Platforms Comparative Speed Testing, Magento and Shopify are the two Ecommerce platforms which perform the fastest speed than other ones and especially, the fastest mobile pages are built on Magento and Prestashop.
8. Good Mobile Experience
In the era of mobile as nowadays, Magento is proactively keeping pace with this common global trend by providing an Ecommerce platform with high mobile friendliness. Websites built on Magento is responsive not only on the desktop but also on the mobile and other currently popular devices such as tablets or notebooks. Customers can conveniently go shopping or experience all Magento websites on the mobiles without worries about display or purchase issues. Everything in the desktop is properly customized and optimized with the mobile interface. Therefore, when the whole world seems to be toward mobile shopping or mobile reading, Magento plays a more and more significant role in improving customer experience by offering store owners a multi-responsive website on all devices.
9. Numerous Extensions
Although Magento allows users to modify the source code to fulfill business requirements, Magento extensions prove that they are must-have components of a complete and perfect website. Store owners can freely install any Magento modules to their websites depending on their demand as long as these extensions can benefit them and their own business. There is such an enormous number of Magento extensions developed by providers and Magento partners and presented on Magento Marketplace – the official store of Magento. These extensions can be applied in any field of business from Marketing, Checkout to Inventory or Order management. Hence, Magento users have more opportunities to customize their stores and add more advanced functions for better business operation.
10. Easy Third-parties Integration
Beside extensions developed based on particular standards of Magento, third-parties integration tools are one of the most common choices store owners desire to install for a more effective website. Magento comes up with the best system to easily integrate so many third-parties to the website, especially tools such as built-in Google tools (Google Analytics or Google Checkout), payment methods (Paypal, Braintree), the database application, shipping tracking and so on. Users can conveniently handle configuration of some third-parties right in the backend website and even Magento also includes a detailed guide to configuring step-by-step.
We hope that 10 listed reasons in the article might help you – new store owners to take careful consideration and make decisions to develop your websites on the Magento platform. It promises to bring you interesting experience along with much more benefits for your business with awesome features of Magento.