With hundreds of businesses moving their sales online, competition in the e-commerce sector has never been bigger. Marketers are putting their best efforts into ensuring that their services and products stand out from the crowd!
Although many emphasize social media as the main communication channel, email marketing shouldn’t be underestimated. With the right emails sent at the right time, you can drastically increase your sales and boost your business to a whole new level.
Follow up as we are about to tell you everything you need to know about using email marketing for your Shopify platform, tips and best practices, and great examples of content ideas that will help you get your clients on board!
Ecommerce Email Marketing
Ecommerce email marketing is a tactic where emails are being used to generate sales for the online store. It can vary in importance and difficulty – starting with a simple promotional message moving into highly segmented, personalized emails which trigger your customer’s actions.
When using email marketing for Shopify, brands tend to send emails to build the email list and create a loyal customer base. However, different targets in the business will require different approaches and messages to ensure it is working effectively.
As you might think of what content works best, below we have some of the commonly used email marketing campaigns which you should consider applying to the Shopify business:
- Announcing new products (promotional email)
- Sending discounts or coupons on special occasions (discount email)
- Showing the items left in the cart (abandoned cart email)
- Presenting the product recommendations (recommendations email)
- Confirming the purchases by order confirmations or transaction emails (confirmation email)
Email Marketing Content for Shopify
Now, once we categorized the main email types being sent by e-commerce businesses, let’s look into more details and examples of email marketing content for Shopify:
Promotional Emails
Promotional emails are being used to inform your customer about new arrivals to your store or any other offers you might have. Send this type of email once you have any news to share so your clients would be up-to-date with your brand.
Discount Emails
Discounts are considered to be very effective when it comes to e-commerce marketing strategy. Besides, a study shows that 72% of Millennial customers are open to retargeting while using discounts.
Abandoned Cart Emails
Abandoned cart email is a spectacular opportunity to recover the lost sales. With many customers leaving their carts without continuing a purchase, an email might actually be the winner on this occasion. Besides, 54% of customers are likely to purchase the products they left in the cart if the discount is offered!
Product Recommendation Emails
Product recommendations email is another smart move your business can take. Suggesting suitable products to the client based on their previous purchases or any other data you have gathered on them gives a sense of personalization which the customers highly appreciate.
Confirmation Emails
Another personalized touch is confirmation emails. Order confirmation, delivery, or transaction email will give the customers peace of mind, ensuring that their order is taken care of. Besides, you can use the confirmation emails to add some extra information, promotions, or discounts to trigger your customers for further purchases.
We have presented the main types of content you can add to your emails when tackling the customers from your Shopify store. Remember, sending effective messages is a work in progress. You need to test your campaigns, personalize them and do everything that’s in your power to make your customers happy.
To ease your email marketing journey, many email marketing tools are available as Shopify apps to help out. But, if you are on a budget, Sender might be a great solution as it offers all the required features free of charge so that you can create killer email campaigns in no time!
Email Marketing Tips and Tricks for Shopify
Since you are now aware of the best content ideas for your email marketing, let’s dive in and look at some best practices to ensure that your emails are competitive, timely, and best performing!
- Adapt your emails to all devices: Ensure that your email can be clearly seen on desktop as well as mobile. With many people checking their emails via phone, anything you send must be well adjusted and accessible regardless of the device.
- Segment your customers: Customers differ so do their preferences. Ensure that you target them in groups by classifying multiple categories, for example, high spenders, recent buyers, loyal customers, etc. The clients can also be segmented based on age, gender, location, behavior, or any other details, which can help you create more attractive emails.
- Test and track your progress: Testing is an essential part of your email marketing. Without implying A/B testing, you will not find out the best subject lines or content to fit your customers. For that reason, ensure you examine your campaigns before releasing them to avoid any failure.
- Timing is key: Regardless of your email content, timing is crucial to success. Make sure that you know the best time to send a specific type of email (for example, confirmation emails should follow straight after the purchase is made). If your campaigns are behavior-triggered, you can use email automation and schedule your emails with a few simple clicks so that the timing will be perfect!
Summary: Email Marketing for Shopify
Email marketing is an excellent communication tool to use when running an e-commerce business. However, to compete, your campaigns should be tested, segmented to different groups of audiences, timely and adaptable to all mobile devices.
You might want to start your email marketing for Shopify with the suggested types of email content: promotional, discount, abandoned cart, recommendations, and confirmation emails to inform your clients, recover lost sales and personalize experiences. On the other hand, only you know your customers best, so it is up to your brand to tackle them to ensure maximum success.
Skirmantas Venckus
Skirmantas Venckus is a writer by day and reader by night. He hates talking about himself in the third person. He is also the growth hacker at Sender.net – the email marketing provider that is focused on user-friendliness, affordability, and utility.