What are Rich Snippets?
Rich Snippet is a term used to describe a type of structured data markup that you can add to the current HTML of your Magento 2 site. This structured helps search engines like Google understanding the site’s content and enabling special features when showing your store in the search result pages.
Why Rich Snippets are important for SEO in Magento 2?
Rich Snippets is created to provide more helpful and reliable info about website or web page. A wise use of rich snippets will definitely raise your CTR and gain more high-quality traffic. For example, a customer types “red sports t-shirt” in their search box. The page has an eye-catching showing of a 5-star rating and 24 reviews will definitely more clickable than a regular result with nothing at all.
How Rich Snippets feature of BSS Magento 2 SEO Extension can help you?
With our rich snippets settings at the backend, admins are able to set up various types of rich snippets for both products and the store itself. And we even extend the feature with other SEO-friendly settings. Let’s check them out.
- Detailed rich snippets and for the product page
SEO Extension allows you to set up complete rich snippets for products. We can have the markup for almost all aspects you can think of: price, review, rating, availability, SKU and more.
- Enable breadcrumbs (show navigation path)of the product page
In general, the URL paths are be shown under the product or category name in the SERPs. With Magento 2 Rich Snippets breadcrumbs feature, those URLs are replaced with a clear navigation path to a provide user a precise look about the product.
- Rich Snippets for category page
When the category, you can have additional info for the snippets of name, description and image.
- Local Business markup
A professional and thorough information about your business can be shown on Google search result pages when your store name is searched. There are various details admin can edit the business name, logo, contact, price range, address, social media links and more.
- Sitelink search box on Goole
Once your business name is entered in the search box, the first result will be displayed with another smaller search box. It is an advanced feature in Rich Snippets of Magento 2 SEO Extension where the search box can be used for searching within your store.
- Facebook Open Graph and Twitter Cards for social sharing
Instead of the URL text only, your content will appear on Facebook and Twitter with a preview of title, description and images. All you need to do is enabling this function at the backend and all the work will be done automatically.