For multiple store views sites, SEO in Magento 2 is more complicated. You need to inform the crawlers that you have various versions of the site in different languages.
Hence, Google can serve the right content with the right language for the suitable user.
In case you don’t include this Hreflang tag on your site, Google considers the duplicate content issue due to the similar content between versions of your page.
Our SEO tool for Magento 2 stands by you to eliminate the duplicate content issue:
- Add Hreflang tag for each store view
- Select language and country for a store view
- Enable Hreflang tag for homepage, product, category, and CMS pages.