10 Best Magento Popup Newsletter Examples To Expand Subscriber List

by admin

Get inspired by 10 best Magento Popup Newsletter examples to get more subscribers to your email marketing.

Email marketing is one of the most effective ways to engage customers. That is why over 80% of small businesses use email marketing to build relationships with customers, launch new products and drive sales. 

But before you can use email marketing to do that, you need to build your email list first. That is where Magento Popup Newsletter can help.

So in this article, we will guide you through how to grow the newsletter subscribers list with a simple website popup form.

Let’s get started!

What Is Magento Popup Newsletter?


Popups are onsite messages you send to visitors, usually to ask them to perform one of these actions:

  • Entering personal information (name, email address, phone number, etc.)
  • Viewing new products and services
  • Downloading a lead magnet like an ebook or infographic

Among them, the most common type of popup is the newsletter popup (also known as email popup or email subscription popup).

Simply put, a Magento Popup Newsletter is just a popup that has an email capture form.

For example, you can use a popup to show a 10% discount offer for first-time visitors, then add an email form to your popup. That way, your visitors must enter their email addresses to redeem the coupon code. 

They get a discount, and you gain high-quality email leads. It’s a win-win for everyone.

10 Best Magento Popup Newsletter Examples To Grow Your List

Offer a discount – Framebridge Magento Popup Newsletter


What’s great about this Magento Popup Newsletter:

  • The muted tones in the background make the yellow CTA button more eye-catching which leads to a better conversion rate.
  • Direct message. Visitors know right away that they are receiving a 15% discount on their first purchase.
  • It has a clear exit option, so visitors can quickly close it if they don’t want to opt-in.

What can improve:

  • The background image makes the text somewhat hard to read.
  • The CTA button is generic. It can be more actionable, like “Yes! I want my 15% discount.”

Promote 10% off – Indigo


What’s great about this Magento Popup Newsletter:

  • “Subscribe & Enjoy” evokes a pleasant feeling about joining the mailing list and enjoying amazing offers.
  • A direct message again. Visitors know right away they can receive 10% off.
  • Simple. Visitors just need to enter their email addresses and click the button. The process is over in a second, which is appealing to busy people.

What can improve:

  • Too much subtext. Sometimes “less is more.”
  • Including a name field would allow some personalization in future emails.

Share valuable content in your newsletter – 2X eCommerce


What’s great about this Magento Popup Newsletter:

  • Highly visual. The color of the CTA button contrasts the color of the background, drawing visitors’ attention immediately.
  • The pain point and value proposition are clear in the text, enticing visitors to subscribe. Who doesn’t want rapid eCommerce growth and exclusive growth strategies?
  • Customers know exactly what the business is offering by reading the headline.

What can improve:

  • The CTA might not be specific enough and may not increase conversions. Adding “Sign up for my private newsletter” to the CTA button would let visitors know what they are getting even before reading the smaller text. 
  • The subheading is hard to read, especially for people with visual impairments.

Highlight your unique offers – Ollie Magento Popup Newsletter


What’s great about this Magento Popup Newsletter:

  • Bright colors and branding guide the visitor’s attention toward the eye-catching popup.
  • An easy-to-read and straightforward offer.
  • The upfront offer is compelling and highlights a long-term commitment from the company (50% off, then 25% off twice).

What can improve:

  • The CTA isn’t enticing or special. Rather than “Continue,” something like “Send Me My Special Offer” is more likely to increase conversions.
  • The CTA button could stand out a bit more by using a contrasting color.

Offer a free gift – BlendJet


What’s great about this Magento Popup Newsletter:

  • The fullscreen popup that blends seamlessly into the background can increase engagement.
  • Direct message. Visitors know exactly what they are getting when they sign up. 
  • It doesn’t require a lot of personal information, only ask for an email address. This is a great trick for spiking conversions and requires little effort from visitors.

What can improve:

  • Adding a name field would create a more personalized user experience. 
  • A horizontal layout would be better. Moving the image to the left would help guide visitors’ eyes to the sales copy on the right. 

Design a nice popup with 5% off – Fully


What’s great about this Magento Popup Newsletter:

  • The popup is aesthetically pleasing with legible text and a stylish photo.
  • Visually, the CTA button is clear and identifiable and aligned with the brand’s color.
  • The message behind the popup is simple and clear: Get 5% off.

What can improve:

  • The offer could be larger to make it worth the visitor’s time (10% or 15% off).
  • The CTA button and copy could be more exciting.

Let visitors know that you won’t spam – Mala 


What’s great about this Magento Popup Newsletter:

  • The informal, first-person language gives it more personality.
  • “No spam – just the good stuff” helps reassure skeptical visitors who might be hesitant about opting in.
  • The “Join the Club” CTA button creates a sense of community and exclusivity.

What can improve:

  • It needs some sort of imagery. The format has personality, but the appearance is dull.
  • The “save 10%” offer could be bolded for emphasis.

Gamify your email popups – 100% Pure



What’s great about this Magento Popup Newsletter:

  • This interactive, two-step popup is playful and refreshing.
  • The tone and colors are very much on-brand with the website.
  • The “15% OFF” coupon is not only compelling but also gives visitor an opportunity to personalize their offers.

What can improve:

  • The use of pink could be a bit much.
  • The initial “mystery offer” might be a bit off-putting. People might not realize that they are getting a deal or what the scratch-off popup is.

Ask for the date of birth – Paddywax Candles


What’s great about this Magento Popup Newsletter:

  • A visually appealing design that blends well with the brand.
  • The image is attractive and simple. It isn’t filled with contrasting colors and gives visitors one item to focus on. 
  • Unique offer. When visitors enter their birthdate, there is an insinuation of a birthday surprise. 

What can improve:

  • There is too much text.
  • The text color against the white background isn’t easy to read. 
  • They don’t emphasize the 15% discount which visitors care more about that than the “New Here?” heading. 

Give visitors a chance to win – Structube


What’s great about this Magento Popup Newsletter:

  • The incentive is clear: Win $100. The text is large and bold without being overdone. 
  • The color is effective and on-brand. Yellow makes the design very attractive.
  • The image is very appealing and gives visitors a sense of what they could purchase with their $100 reward gift card.
  • Easy and only takes a second to sign up. Great for busy visitors. 

What can improve:

  • The subtext is wordy and not entirely clear.
  • The CTA button text could be a bit more exciting, such as: “I’d love to win!” or “Sign me up!”

The Best Magento Popup Newsletter Solution

By default, Magento doesn’t support the popup feature. To create a Magento Popup Newsletter on your website, you need to install a popup extension.

And hereby, we want to introduce you to the Magento 2 Popup extension by BSS.


This extension enables store owners to create multifunctional popups, including newsletter popups.

Moreover, you can easily set up the time, position, and place of the popup, as well as its animation.

In addition, this module helps you efficiently manage and configure popups.

INSTALL NOW: Magento Popup Newsletter by BSS!

Full list of features:

  • Create several forms of popups.
  • Configure the display rule and pages
  • Include target popup to each customer group and configure based on store views
  • Up to 6 places are visible on each page
  • Six enthralling pop-up animations are available
  • Configure the valid date, cookie expiration, and popup display timeout
  • Responsive for all devices


In this article, we have shown you 10 best Magento Popup Newsletter examples to expand your subscriber list.

We hope this blog is helpful and good luck to you!

BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.

CONTACT NOW to let us know your problems. We are willing to support you every time.

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