- Shakespeare’s most over-adapted (because it’s perfect) quote
Lightbox, or popup ads are annoying, even the father who invented it has apologized for the unpleasant it causes according to Forbes, mostly because it interferes roughly, or to its worst, reluctantly forces users to see what they do not ever wish to see. However, it can be also referred from the fact that the tool has real effectiveness to compel attention from users, which is powerful yet easier than most tools.
In fact, popup intentionally used by merchants within the site could prove many positive impacts. It is an indispensable way of blocking customers, showing them marketing messages, guide them through promotions, product catalogs, or one way to another, collect their mail address. Back and forth, it’s the matter of how relevant messages are and the delivery manners that arouse good or bad responses from the users.
As a famous example of Nikki McGonigal, using popup raises her 1,375% more sign-ups than the sidebar form. Ultimately, popup plays an important role and regards as a must-have marketing method in e-commerce. Notwithstanding, Magento does not support to set up one, in default.