The blog is considered to be one of the most effective tools, which helps you enhance your business marketing at a relatively low cost. Even when blogs might take your time and if you never attract any visitor to your company blog through Google searching, should you still have one?
There’s much more to having a company blog than just getting more visitors to your website because Google decided to send them there.
We are listing here TOP 10 benefits blogs will pay you back when you spend time with them!
#1: Blog is your direct communication channel
It’s undeniable that a blog creates more interaction between you, customers and industry peer both current and potential ones. It is also a simple and easy-to-use platform for connecting with and sharing timely and relevant information with customers. It encourages interaction, comments, and feedback. Make sure you reply to all comments!
The better information you give audiences, the more opportunities visitors reach your business. Blogs are often shared through social networking like Facebook, Printest, LinkedIn, Twitter and so on. Blogs, as a result, increases the number of shares effectively.
#3: It raises your company voice
A blog creates a place to talk about new products, or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show the actual values of yours.
#4: It betters content marketing strategy
Writing a blog means that you must focus on your words and your contents. The question is how to write a blog that makes readers comment, leave feedbacks, especially share them in other social platforms. Therefore, you must create a schedule and stick to it to continuously deliver purposeful content.
# 5: Increase your ranking
More keywords will be searched to find your own as a blog is created, which increases more traffic. The best part is, so long as you keep blogging, your ranking can quickly rise to the number one slot without having to pay for it directly.
#6: Blogging sharpens your words
Writing a blog post is like practicing for a game. The more one practices, the better their skills, timing and overall play—which ultimately leads to more victories, or in this case, sales.
#7: A blog builds confidence, relationships, and transactions
Customers will look to you as a reliable resource for information on your industry; then come to you to buy. The longer you keep a potential customer on your site, the likelier that customer is to make a purchase.
#8: Blogs are cost-effective marketing investments
Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products, and services. People love getting things for free, especially information.
Blogs are a great way to get your business the exposure it needs, attract new customers and learn more about your audience.
#9: You can tell your brand story
A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
#10: You don’t have to be a professional designer
Many blogging platforms like WordPress and Hubspot are people-friendly and don’t require any real graphics skills. Trust us! We’re writers, not designers.
>> Following Magento SEO tips are especially for you
Now if you do not have a blog, why shouldn’t try blogging your business? Let’s get it started and see the high return.