No marketer can overlook the importance of SEO in their marketing strategy. These following Magento SEO tips are especially for you – the eCommerce merchants to help you know how to do SEO on Magento sites.
Because Magento SEO performance is the decisive factor of the online store’s success. The better you do Magento SEO optimization for your website, the more customers can get access to your product/service, leading to a bigger chance of brand broadening.
However, Magento SEO optimization is never a simple task and it is even more complicated when doing SEO for an eCommerce website containing a large number of product lists.
This relationship between Magento and SEO is reflected in the default functions Magento does support merchants to better their business.
This is one of the reasons that make Magento 2 become a popular eCommerce website platform is Magento SEO features such as URL rewriting, image optimization, or Google Sitemap.
CHECK OUT Magento 2 SEO Extension as a complete solution for all issues of Magento SEO optimization.
1. Update the Latest Version of Magento Platform
Magento SEO tip number one is to always update your Magento latest version. New releases will have the best Magento SEO features support updated. This is the thing you want to have if you want to get a high rank in search engines.
Other than that, upgrade to the latest version contains a lot of enhancements include Magento SEO performance enhancements, bug fixing, and most importantly to strengthen the security.
Magento itself always recommends all the users to upgrade the newest release version as soon as possible. This contributes to enhancing the efficiencies of Magento SEO help when your website is always updated and refreshed.
Hence the latest version contributes to bettering Magento SEO performance of websites.
READ MORE this useful Magento 2 Download & Updates article to update the newsest version for your site.
2. Optimize the Magento SEO URLs
If you search for how to do SEO on Magento, every article mentions that you need to create the Magento SEO URL keys for the web pages. It is better if URLs of your website do not have any codes.
In terms of Magento SEO features, you can follow these steps to clean URLs: Store => Configuration => General => Web => URL Options, and then set Add Store Code to URL to “No”.
After this configuration is saved, product/category codes will not be automatically added to your URLs, which makes Magento SEO URL more friendly.
IMPROVE URL TREE with Magento 2 Import Export URL Rewrites for automation of your URL component and structure.
To radically clean URLs, in Search Engine Optimization menu, turn Server URL Rewrites to “Yes”. The phrase “index.php” will be removed from your URLs as well.
In general, URLs themselves don’t have a major impact on a page’s ability to rank. But they are still a minor ranking factor.
The most important highlight of optimizing the URLs is to improve the user experience. No one wants to see a URL link with full of numbers and non-sense letters.
Magento SEO URL friendly gives both humans and bots a more clear view of what the page will be about.
3. Use proper keywords
Magento 2 has default sample content for product title and description, but it is not standard for Magento SEO practices. You need to edit them by go to Content => Design => Configuration.
The UI will show you a Design Configuration table, choose for example a store view you want to edit. In Other Setting => HTML Head.
Meta title and description should be keyword-rich and unique for SEO in Magento. With the title, one rule is putting important keywords near the beginning of your title as much as possible in order for search engines to realize them more easily.
In the description, the keyword also needs to appear as well. One more thing is eliminating words like “the”, “and” from your title. Do a similar action for category title and description, you will have a more SEO-friendly site.
Besides, you had better insert keywords to alt tags for images.
In short, keywords are quite essential for Magento tags SEO (title tags, alt tags). Your site cannot get a high ranking if you forget to put main keywords or use extra keywords in Magento tags SEO.
4. Optimize product images
The next tip about how to do SEO on Magento websites for you is to not forget to optimize product images on your site.
First of all, the name of the image file should accurately and clearly describe what the image is about other than a series of meaningless words and numbers.
For example, instead of IMG00231, you should name it black-acoustic-guitar. The file’s name eventually becomes part of the image’s URL, so naming your file something in plain English will make your URLs easier to navigate and understand for the search engine.
The alt text of a picture is shown when users hover their mouse over the picture or websites can’t render the image for some reason. When a search engine scans your website, it can not see what’s in your picture, the only thing search engine can read is the text.
The alt text describes the image to search engines so they can understand them. You can add your keyword in the alt text, but remember to add your keyword with a reasonable dose. This leverages the performance of Magento SEO Marketing which enables images to be ranked in the first positions.
The size of the image is also a thing because it affects the loading speed. Normally, almost half of the e-commerce shoppers will not wait over 3s for a page to load. PNGs image are so popular these days, but in term of small size and quality, JPEGs are better choices over PNGs.
In short, image optimization means Magento SEO optimisation.
5. Avoid Duplicate Content
Having unique content is one of the key factors in Magento SEO tip. Search engine crawlers take it low on-site with duplicate content (multiple URLs pointing to the same or similar content).
To solve this, you should explicitly tell Google which URL is authoritative (canonical) for that page. If you do not do this explicitly, Google will make that choice for you or might consider them both of equal weight, which might lead to unwanted behavior.
That’s also the benefit of the canonical tags – one of the Magento tags SEO.
In Default Magento SEO setting, you can manage to use Canonical Tag for both Product and Category. To enable the Canonical Tag option to figure out this problem. Go to Store => Configuration => Catalog => Catalog => Search Engine Optimization.
Then Set ‘Use Canonical Link Meta Tag For Categories’ to Yes, ‘Use Canonical Link Meta Tag For Products’ to Yes. By doing all of these configurations, SEO in Magento will be effectively optimized in every aspect.
6.1 Speed up your site
The loading speed can influence the site ranking. As Google has stated, low loading sites are not preferable. Only one lower second can drop the site ranking.
There are various Magento SEO tips for you to speed up your site, below are some simple but easy ways for you:
- Enable all caching features (Store => Configuration => Advanced => System => Full Page Cache)
Set ‘Caching Application’ to Varnish Cache and then configure a few Varnish configurations such as Access list, Backend port & Backend port. These set up can make your subsequent page loads faster without much server load.
- Enable Flat Catalog Categories and Flat Catalog Product (Store => Configuration => Catalog => Catalog => Storefront)
A flat catalog is updated automatically, contains all the necessary data about a product or category in a single table. so that flat catalog indexing can significantly speed up the processing of catalog and cart price rules.
- Reduce the number of external files that can be downloaded from your server
These methods help your Magento SEO optimization get more efficiency on Search result page rankings.
6.2 Speed up your site – Advanced mode
The default setting is not enough to lift up your loading time. Yes, in the beginning, your products and visual content are low – therefore you don’t need to pay much attention to optimize them in order to make your site run smoother.
However, as an online business, you should expect these files to grow immensely with your shop. And you need to prepare.
Let me explain.
The faster you deliver the utmost important piece of information, the easier to get customers to engage and not bounce back from your website.
7. Generate a Sitemap
Sitemaps are vital for SEO purposes – one of the most essential Magento SEO tips shouldn’t be missed. Crawlers follow the links in the sitemap to all your pages of a website and then crawl things back for the search engine. Hence, a sitemap helps crawlers scan every content page in a clearer guideline.
For Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.
If you want to generate an HTML sitemap you need to customize or use the extension like Dynamic HTML Sitemap for Magento 2 to create one.
To configure the Site Map, for example how frequently the map is updated or what is included, go to Store => Configuration => Catalog => Catalog => XML sitemap.
To generate XML sitemap, go to Marketing => Sitemap. Then add a sitemap and add name and path for that new sitemap. Then choose Save & Generate. Read more XML sitemap in Magento 2 Generation Tutorial.
8. Modify Robots.txt File
Why should we take a look at the robots.txt file? In case you create a site without real products, Magento SEO feature adds a robots.txt file to your site so that search engines will not index it.
Your site is real, right?
So don’t let robots.txt file prevent search engine find out your site.
With default SEO for Magento Ecommerce, Robot setting is “INDEX, FOLLOW”. In case you want to change it, go to Content => Design => Configuration then Choose store view you want to change the Robot.txt setting. And then scroll down to Search Engine Robot, you will find the configuration for it here.
9. Build Internal Link network
To get better results for Magento SEO help, building internal links is a Must. By following links search engine crawlers can define the relationship between the pages, posts and other content on your website.
The next Magento SEO tip is to build a great network of internal links just by using the default Related product feature.
You can easily link a product with its related items following this configuration: Catalog => Products. Then you choose a product to edit.
Go to Related Products, Up-Sells, and Cross-Sells => Related Products => Add Related Products.
Bonus: Start with Low competitive keywords
Making SEO optimization for a keyword or a group of keywords to top rank needs a lot of work. And it is even more difficult if your site is new and has low authority.
So to choose a high competitiveness keyword to SEO is extremely time-consuming.
You need to create outstanding content and promote it so hard to get the result. That’s not a good way to deal with the situation.
Instead of trying to promote competitive keywords, just find the less competitive one and try to SEO them first.
This is actually the quickest way to leverage Magento SEO optimization and grow your search traffic.
Tool likes Keywords Explorer can help you figure out which keyword is easier to SEO in Magento via a score named “keyword difficulty” or KD for short.
TAKE A LOOK at Full Magento 2 SEO Guide right now to get every default SEO features supported!
10. Craft Your Appearance On the SERP
So let get this out of the way – Google is the one who decides which snippet they’re gonna show and it can change depends on the search terms.
However, it’s still your job to create a tidy and eye-catching snippet that will separate your website from others on the SERP. Magento tags SEO is not a choice, it’s a must. If customers don’t click onto your link, nothing else matter.
LAUCH NEW SNIPPET with Magento 2 Rich Snippets – the fastest way to be highlighted on Google’s listing page.
In addition, this module also supports shaping your sharing profile with Open Graph and Twitter Card. Such improvement will increase your click-through rate and help you gain the true power of social sharing.
11. Include customer review
Google is setting its algorithm in the direction of “for users and by users”. Therefore, it prioritizes websites with better customer reviews. And not only that, but reviews are also a source of keyword! This feedbacks are often called for interaction and you can strengthen your relationships with them through a conversation like this.
Bonus Magento SEO tip: If you’re a local business, reviews will be your best bet to appear on the 1st SERP. Google and several other search engines calculate online reviews and actually rank businesses for that order.
And since you’re site has an edge on the competition, your product will get more traction and your CTR will improve as a direct result. One more note, putting reviews on your website will increase the time on page and lower your bounce rate significantly, which also betters SEO in Magento.
Yes, responsive across platforms is the goal we strike for – but we still need to optimize certain outlets before another. For example, the desktop display has been the brick-and-mortal of online store building since it generates more sales.
However, as the number of smartphone users rises without a roof over, it’s inevitable that mobile ecommerce will take over the business scene.
That’s why you need to install Magento 2 Google AMP Extension for your store. This extension will help you create:
- Magento 2 AMP pages for Category Pages and Product Pages automatically
- Customize AMP Homepage and CMS Pages by AMP-standard widgets: banner, iframe, social share, image, video
- Custom CSS for each page type
- Integration with Google Analytics to evaluate performances
- Search and Subscribe Newsletter block for sites using https
13. Make Magento tags SEO friendly
We’ve touched about this briefly in the duplicated content prevention, however, meta tags or Magento tags SEO is so critical that it demands a separate part. Not only that metadata takes up 30% of your ranking ability, they also can act as your mini sale copies.
Lately, Google has enrolled its algorithm updates when it comes to ranking results. They do ensure web owners that there is no “quick fix” but to improve the content to be more depth and relevant. For now, it’s better to test out first with our metadata.
- Write a better, more eye-grabbing meta title
- Create a more engaging, descriptive but short ( under 3 sentences) meta description
Applying 9 Magento SEO best practices above is completely free, easy to do but still can bring a lot better organic traffic for your site, increase site rankings, and search engine visibility.
BSS Commerce hopes with these tips, you can know how to do SEO for Magento Ecommerce and get some ideas to improve your website SEO ranking and better Magento SEO performance.
Remember to stay tuned with us, the article will be updated frequently to bring you more useful Magento on-page SEO tips and even Magento SEO tutorials.