“Magento 2 Community vs. Enterprise, which to choose?”, “Why are there two Magento 2 editions for each version?” or “What is the key difference between Magento 2 Community edition (Magento 2 Open Source) and Enterprise edition (Magento 2 Commerce)?” These are among the most frequently asked questions by our customers who want to establish their stores from the ground up.
To briefly answer, the enterprise is the advanced version of the community. Hence, they differ by pricing, feature list, and support. To be specific, we come up with the Magento 2 Community vs Enterprise comparison to help you go insight into these two Magento 2 editions and get the right choice.
P/S: Recently Magento team has renamed its products:
- Magento 2 Community Edition (CE) was named into Magento 2 Open Source.
- Magento 2 Enterprise Edition (EE) was named into Magento 2 Commerce.
In this article, we will mostly use the Magento 2 Community vs. Enterprise. However, you might sometimes come across Magento 2 CE vs. EE for short, or Magento 2 Open Source vs. Magento 2 Commerce to help you get familiar.
Now let’s get started our Magento 2 Community vs. Enterprise comparison.
Magento 2 Community vs. Enterprise Pricing: 1-0
It is safe to say from such figures that online merchants have the preference for Magento 2 Community Edition over Magento 2 Enterprise Edition – mostly because of their cost.
Magento 2 CE, as its other name – Open Source, is offered as the free eCommerce platform which you possibly download the latest version without paying the additional fee. In the opposite, Magento 2 EE is a paid edition. You can get the full advanced functionalities while being charged with Magento license cost.
Magento 2 EE Pricing = Revenue X Magento License Cost X Percentage
Above is the formula of Magento Enterprise Edition price, so-called the revenue model. The more your annual gross revenue is, the higher you have to pay. Magento license is usually from $22,000 for less-than-1-million revenue to $125,000 for 10-million revenue and more.
*** Please contact sales to get the exact Magento 2 license cost. Moreover, the pricing of hosting combined with Magento 2 EE licensing is negotiable.
CALCULATE Magento Costs to build a basic to custom Magento websites.
Magento 2 Community vs. Enterprise Feature Comparison: 1-1
Although Magento 2 Open Source and Commerce share the list of core Magento 2 features, the paid edition adds more values to online merchants and their customers. And the features are improved from Magento 2 versions to versions. Accordingly, Magento Enterprise features are comprehensive scalability enhancements to the database, customer loyalty, order management, SEO, checkout experience, and more.
To save your money, you are still able to get such advanced Magento 2 features in Enterprise for your Community website by installing plug-ins that are developed by many Magento 2 extension providers all around the world.
Below are some advanced features making Magento 2 Enterprise over Community:
1. Magento 2 Enterprise features for catalog and product management
- Gift Card is the first out-of-box Magento 2 features in EE you can find nowhere in the default CE.
With the support of this additional product type, the admin can easily create and customize up to three kinds of gift cards (virtual, physical, and combined) with flexible pricing and design.
On the other hand, customers can buy those gift vouchers and give them to friends so that they can redeem the gift card for purchases. Such Magento 2 gift card feature is one effective marketing tactic to boost sales, especially on holidays.
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- Related Product Rules is also of the unique Magento 2 EE features to show off the product recommendation.
The related, upsell, and cross-sell products are automatically associated in bulk using dynamic condition whereas in, Magento 2 CE, the admin has to add them manually for each product. Such a time-consuming task! Even more, the related-product rules can be applied to customer segments for better targeted merchandising.
- Catalog Permissions: The Magento advanced permission feature in the EE is to limit the specific category access to customer groups as wished.
This Magento 2 EE functionality is beneficial if you have both retail and wholesale customers. Accordingly, there are some categories with different pricing and items that are for B2B shoppers only.
If so, to remove unexpected confusion, you should exclude the normal customers from seeing this catalog. Now, the Magento advanced permission feature is available to be added to Magento 2 Community via the well-coded extension.
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- Visual Merchandiser: The next Magento 2 EE feature spotlight allows sorting out products and automatically assigning products to categories.
The “visual mode” workspace in Magento 2 Enterprise simplifies your jobs by making it even more exciting and easy to define smart rules and position multiple products in category listing within seconds.
Additionally, this feature also allows you to clone categories and create dynamic categories. As a result, you can save your specious efforts in optimizing your product categories to do other sales-generating tasks.
- Schedule Changes: Magento 2 features for Enterprise Edition are developed with performance enhancements in mind. The admin can set time for different category updates, content changes, or catalog price rules in one go.
2. Magento 2 Enterprise features for customer support and management
The next point in Magento 2 Community vs. Enterprise comparison is about customer management functionalities.
- Customer Segments – Create personalized shopping experiences
This Magento Enterprise Edition feature allows you to display content and promotions to specific customers based on customer information such as an address, order history, shopping cart contents, wish list items, and more. You can also target guest visitors based on viewed and added to cart products.
- Customer Attribute – Add new customer attributes
Every business starts with knowing its customers. And, the more you know about your buyers and their demands, the more effectively you target them with appropriate products. Magento 2 Commerce is equipped with a useful tool to leverage customer databases for better marketing strategies by collecting more specific information such as gender, hobby, date of birth, etc.
GET extension for Magento 2 Open Source HERE >>> Customer Attributes for Magento 2
- Multiple wishlists – Sort out favorite products into various wishlists
It is hard to make purchase decisions, especially when shopping online. Hence, the wishlist serves as a nice place to save and track their favorite products. Believe us, if the customers are engaged enough to add an item to the wishlist, it is more likely that they will come back for the real order. However, the only wishlist in Magento 2 Community Edition is not enough since customer demands are diversified. Multiple wishlists will help to lower cart abandonment.
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- Reward Points and Store Credits – Build customer loyalty
This Magento 2 reward system is ideal to launch the loyalty program in the EE by offering Reward Points and Store Credits. You can configure to treat award points for your customers based on shopping behavior and allow them to use the reward points at checkout.
Besides Reward Points, another loyalty solution is Store Credits which gives you an opportunity to keep purchasers return to your store many times. Store credits can be added to customer accounts, or you can refund directly to store credit when creating credit memos.
The reward feature in Magento 2 Enterprise Edition has inspired BSSCommerce to come up with a similar Magento 2 loyalty program extension for the Community Edition, named Magento 2 Reward Points and Magento 2 Store Credit.
- Gift Registry – Create and share various gift lists
With this function, customers are allowed to create gift registries for many special occasions then send them to friends and family to express what they want. As a result, your store will get many new customers and boost up sales.
3. Magento 2 Enterprise features for shopping experience and order management
- Add to Cart by SKU – Increase conversion rates
Online buyers in general and wholesalers who usually make large orders in particular love fast shopping. Hence, pay attention to this Magento 2 EE feature.
Purchasers can add multiple items to the cart just by entering an SKU list into the available form. It saves customers lots of time without searching and going to individual product pages.
If you are B2B merchants using Magento 2 Community Edition, congratulate that there are many available extensions to exploit this Magento 2 Enterprise Edition.
If you are running a Community website, you can use Magento 2 Quick Order extension to add multiple products to cart via a form, or add multiple SKUs and upload a CSV file conveniently.
- Return Management Authorization (RMA) – Simply manage the return process.
By using this Magento 2 RMA feature for the EE, not only can merchants conveniently authorize returns, exchanges, refunds, and store credits in the Admin panel but customers will also be satisfied with the flexible policy.
Magento 2 Return Merchandise Authorization extension for the Community Edition by Aheadworks provides you the opportunity to take care of all RMA aspects within your store.
- Order Archiving – Improve store performance by archiving orders after a configurable period.
Magento 2 EE archiving order feature keeps your workspace clean from unnecessary order information since shipments, invoices, and credit memos are automatically or manually archived and viewed at any time.
4. Magento 2 Enterprise features for content management
In the eCommerce business, content is still the king making your business outstanding from other competitors. Compared to Magento 2 Community features, the Enterprise Edition becomes richer in content management tools.
- Banners – Customize promotion banners
A banner is an advanced Magento 2 EE functionality that you can not find in Magento 2 features for the Community Edition list. Accordingly, you can bring any images or block of content to the customers’ eyes in a specific period, especially on your promotion campaigns.
What’s more, you can manage the display of those promotional banners to segmentation of customers or price rule and coupon conditions.
- Content Staging – Create and manage campaigns
With content staging, you will get the chance to create, preview, and schedule content updates right in your store Admin panel. There is a staging dashboard displaying all campaigns for you to manage conveniently.
5. Magento 2 Enterprise Features for Marketing
- Private Sales – Build individual sale programs for specific customer groups
This is an excellent tool for you to treat your valuable customers through exclusive sale events. You can easily create various events and manage customer invitations.
- Auto Email Marketing Reminder – Significant increase in sales
Magento 2 EE allows you to set up automated email marketing to remind customers of abandoned shopping carts and wish lists. These emails are launched based on your configuration with rules and various conditions.
- Promotion Rules – Schedule to change rules
In Magento 2 Commerce, catalog price rules can be applied on schedule as part of a campaign, and grouped with other content changes. The admin possibly creates a new campaign based on the scheduled price rule changes or apply the changes to an existing campaign.
6. Magento 2 Enterprise Features for B2B Merchants
Ecommerce is no longer the playground of B2C merchants only when there are more and more business-to-business purchasers having a preference for online shopping.
They usually demand an easy and personalized experience. As a result, the Magento team comes up with Magento 2 B2B Commerce that meets those requirements very well. Here is a list of outstanding features in the Enterprise Edition Magento 2 versions for wholesale buyers:
- Company Account: Customers can register a B2B account to access lots of wholesale functionalities while admins can also create and manage company account as wanted.
- Quick Order: In Magento 2 EE, wholesalers can place bulk orders by entering SKUs or product names in a quick order form. There is no need to reload dozens of product pages.
- Requisition List: This new Magento feature for B2B in the Enterprise Edition makes it easy for customers to reorder their purchased items on large-scale and at regular intervals.
- Quote Functionality: Offering a flexible and convenient quote system will help to build a good-will relationship with customers, and triggers them to come back frequently.
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7. Magento 2 Enterprise Features for Analytics and Reporting
Compared with Magento 2 Community Edition, the Enterprise Edition includes additional reports to help you keep track of everything in your store. There are reports of Customer wish lists, Customer segments, and Private sales.
8. Magento 2 Enterprise Features for System Management
- Admin Actions Log – Track all administrators actions in the admin panel
It is an essential tool for Magento 2 websites that have a team of admins. Admin Actions Log lets store owners know everything that happened in their store backend and who performed it.
For Magento 2 Community sites, Magento 2 Admin Action Log extension has similar Magento features as the Enterprise to record all activities in the backend. Moreover, this module comes with many advanced functions such as tracking logins, page visit histories, and active sessions.
- Magento Advanced Permission – Add multiple permission roles
You can create many administrative roles and assign them to relevant Magento advanced permissions such as viewing, editing products, or accessing the specific sites.
This Magento Enterprise Edition feature is beneficial when you run a considerable store that involves rich products, categories, store views, and more.
- Google Tag Manager – Support adding tags to your Magento 2 site
Google Tag Manager in Magento Enterprise Edition allows you to apply and manage multiple tags or snippets related to your store campaign. Moreover, this feature can transfer data directly to Google Analytics and other third-party analytics solutions to help you get the complete analytic of your business.
- Schedule Import/ Export Functionality – Schedule to import/ export files daily, weekly or monthly.
Scheduled Import/Export in Magento Enterprise Edition is implemented by default and managed by Cron job scheduler without requiring any additional configuration. The files to be imported or exported can be located on local Magento servers, or on remote FTP servers.
- System Report – Get a detailed comprehensive system report
The admin can take periodic full, or partial, snapshots of the system, and save them for future reference. The system reporting tool can dramatically save time and effort to prepare and submit the information required by Support to begin an investigation.
9. Magento 2 Enterprise Features for Mobile Commerce
Magento 2 Enterprise Edition supports the more user-friendly in a mobile environment with Magento Mobile Software Development Kit (SDK). If you create shopping apps in IOS or Android, Magento Mobile SDK still keeps all key features and includes an API to conveniently connect your store website to the app and provides you a complete library of resources to refer to.
Magento 2 Community vs. Enterprise Support Differences: 1-2
The next point in our Magento 2 Enterprise Edition vs. Community Edition comparison is about the support of the Magento team for merchants. While Magento 2 CE has no support at all, Magento 2 EE is guaranteed with:
- 24/7 technical support with a real team of experts.
- The dedicated account manager will help you optimize your Magento 2 site with security support and recommended verified resources.
- Access to quick-built Express Packages which are designed for small businesses to go live Magento Commerce Cloud platform quickly using bundles of fast-launch and fixed-cost implementation solutions.
After comparing Magento 2 EE vs. CE, we can infer the conclusion that Magento 2 Enterprise Edition is the flagship version of Magento 2 Community when it comes to its out-of-box feature list and support policies.
Though we strongly recommend using the Enterprise Edition to experience the advanced e-commerce platform and extend your business, we know that the expensive license fee is your big concern.
In that case, we offer you another alternative – use the CE in combination with installing extensions to improve your site performance and functions. You can take a quick tour of our websites; there are hundreds of well-coded Magento 2 extensions at your fingertips.
>>> CONTINUE READING: All About Magento 2 B2B Business and Strategies.