Because most of your website traffic comes from Google, it is essential to optimize Magento 2 Google structured data to generate more targeted traffic and drive quality leads.
And though there are over 100 structured data markup schemas, your eCommerce store just needs 5+ most crucial ones to make it work.
If you are new to all of the SEO-related concepts, don’t worry, we are here to help.
In this article, we will show you what Magento Google structured data is, why you need it, and what structured data you need the most.
What Is Magento 2 Google Structured Data?
Magento Google Structured Data or Google Rich Snippet is a small piece of code that helps search engines like Google, Bing, Yandex, and Yahoo! understand your website content easier to rank you better on the Search Engines Result Pages (SERPs).
Rich Snippets improves how your page displays in SERPs by highlighting the key information in a clear and logical way for users.
Why Do You Need Rich Snippets?
There are 2 major benefits of rich snippets:
Improve online visibility
Usually, only the top 5 pages in SERP get all the attention, and there are thousands of other pages that rarely or never get clicked.
The ultimate goal of every eCommerce business is to climb to the top. So, Magento structured data helps you stand out and improve traffic to help you make it to the top.
Every Magento store aims to improve its click-through-rate (CTR) metrics. Google structured data makes your pages stand out by adding relevant data to search results.
When your potential customers see all the info they need (reviews, price, availability, etc.), they are more likely to click on your page. It allows you to target relevant traffic only and drive people interested in your products.
Top 5+ Most Important Magento 2 Google Structured Data For Your Store
As we mentioned above, there are many rich snippets for many different purposes. However, there are only a few that are useful for your eCommerce store.
Below are 5+ most important Magento 2 Structured Data:
Magento product schema
The Magento product schema is to inform the search engine that your page is related to the product.
The default Magento offers simplified product rich snippets. However, it is missing some key product properties like Name, SKU, Image, Review, and Brand.
Reviews & rating schema markup
A review snippet is a short excerpt of a review or rating.
The only thing that makes your page different in SERP is the title and description. However, that alone isn’t enough to make your page stand out.
That’s why you should add reviews and ratings to drive more attention to your page.
It also helps your potential customers define whether your product meets their rating demand.
Wouldn’t you be more attracted to results that have a 4.5 rating or higher?
There is nothing more frustrating for customers than discovering a product they want, only to find out it is sold out when they land on your website. It will increase the bounce-off rate, which influences your page ranking negatively.
Thus, availability Magento schema markup is a must. It lets your customers know about product availability right on the SERP.
Organization schema structured data Magento 2 is used to present an organization’s data in the search results in an attractive manner.
It is the best for boosting brand awareness and online visibility of your online store.
Adding organization schema allows you to include your logo, address, working hours, social media links, and other business info in search results.
Rich snippet breadcrumbs
Instead of displaying a page URL that does not provide much information, you can use rich snippet breadcrumbs.
Breadcrumbs provide information about the place of the page in the website structure, which enhances your customer experience.
Breadcrumbs make it easier for customers to understand what page they’re about to enter.
FAQ rich snippets
The FAQ rich snippet is a Google search snippet that includes questions covered on the linked page. Every question can be clicked to unfold an answer taken from the linked page.
Though your product page can answer all of the questions your customers might have, adding the FAQ schema definitely comes in handy. It will increase customer engagement and drive more attention to your page.
The Best Solution To Optimize Magento 2 Google Structured Data
Hereby, we want to introduce you to the best solution to optimize your Magento 2 Structured Data:
Magento 2 SEO Extension by BSS
This toolkit provides all functions that you should add to your website for better SEO: rich snippets, sitemap, index, duplicate content, 3010 redirects, meta template, image alt tag, SEO external links and SEO report.
With the help of this toolkit, the top 1 Google will be within your reach.
In this article, we have shown you the top 5+ most important Magento 2 Google Structured Data to help you rank higher on the SERP.
We hope this blog is helpful and good luck to you!
BSS Commerce is one of the leading Magento extension providers and web development services in the world. With experienced and certified Magento developers, we commit to bringing high-quality products and services to optimize your business effectively. Furthermore, we offer FREE Installation – FREE 1-year Support and FREE Lifetime Update for every Magento extension.
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