[Latest Updates] Magento 2 PWA Theme Levels Up Your Business

by Librah Do

Keeping up with the rapid development of e-commerce technology, Magento has done tons of research and is ready to put PWA into operation in no time. Parallel with that, Magento users all over the globe are rushing to seek a perfect method to transform their store to PWA.  Among available methods, Magento 2 PWA theme is the most well-rated and easy-to-use solution for store owners to convert their site to PWA. 

Recognizing that emerging trend in 2020, we have compiled this article to provide you with all the ultimate knowledge about these themes, clarify the reasons why it is of interest, and recommend some of the top PWA providers.

So, join us to discover all about a useful weapon to enhance your store now!

Introduction on Magento 2 PWA Theme



Previously, mobile experiences were not prioritized as much as they are now. With the advancement of technology, so did the browsing experience. Progressive Web Apps, or PWAs, have earned a name for themselves thanks to their responsive design and engaging user experience, which set them apart from native apps and web browsers.

PWAs for Magento websites have grown in popularity as a result of their ability to provide a consistent user experience, as well as their speed and ease of creation. All of this comes at a relatively low development cost, and the benefits of PWA are now well-known.

Since Magento announced the idea of Magento PWA Studio, Progressive Web Apps (PWA) has appeared to be a hot topic and has continuously been mentioned recently by technology circles. Experts claim that it is not just a temporary trend, but PWA will become a new future for websites and Commerce.

To understand the Magento PWA theme, you first need to know what PWA is. In the most straightforward words, PWA utilizes cutting-edge web technologies to ensure the best surfing experience for users.

Regardless of what device visitors use to access, your website still displays beautifully and neatly, acting as a native app on mobile.

At this point, don’t confuse between the web app and the PWA. Well, in fact, they are not entirely separate from each other. The former will turn into the latter when it satisfies several conditions, such as offline operation, ease of installation, synchronization, push notifications, and some other features.

Not only in terms of appearance, but when your Magento store is integrated with PWA technology, it can operate smoothly, quickly, and effectively than the old one does.


DIG DIPPER INTO Magento 2 PWA to catch up with the 2020 trend right now!

Thus, this is a theme for Magento websites that brings all the necessary benefits of PWA. PWA themes for Magento 2 will simultaneously bring the attraction of both responsive websites and native apps. As a result, more and more store owners prefer PWA themes as a perfect solution for optimizing customer navigation and improving their brand awareness.

The application of this technology by giants such as Alibaba, Amazon, AliExpress, Lancome has confirmed the accuracy of  Magento 2 PWA development.

Differences between Magento Normal Theme and PWA Theme

After interacting with thousands of Magento store owners, we realized that many of our customers are confusing Magento 2 PWA themes and Magento regular ones. 

Come on! Although they are kind of interrelated, you shouldn’t mistake them. Because it is indistinguishable, many people are still struggling to convert their store to PWA. You certainly don’t want to be one of them, do you?



Although each type of theme has its own strengths and weaknesses, the PWA theme is gradually prevailing over traditional methods. And, because this is the future of eCommerce, there is no doubt that PWAs will be continuously improved and enhanced.

How Can People Benefit from Using PWA Theme?


Source: Tigren 

Perhaps even the definition is enough to make you understand why the PWA theme has drawn so much attention. This latest technology doesn’t let us down because it is based on Magento 2.3 PWA Studio, ReactJS, and GraphQL. Then, you will be able to feel the following benefits clearly.

Flash web loading speed

As we all know, customers don’t always have the patience to stay on your site for too long. And, web loading speed is one of the determinants to boost your conversion rate.

PWA Theme minimizes page loading time to ensure customers find what they need easily and pleasantly when visiting your website.

Appear as a native app

Put yourself in the shoes of your customers. When accessing a website on your smartphone with interfaces that do not fit the frame, and you have to zoom out or zoom in to read the content, how do you feel? It’s inconvenient, isn’t it?

So, your customers have the same feelings. But don’t panic! The second benefit of this theme is to help your website appear as an app on all devices.

Users can optionally add your PWA website to their home screen. Also, there is a homepage icon and push notification, just like a phone app.

Furthermore, this theme makes your store lighter than an app when added to the phone screen.

This helps increase customer engagement significantly.


Apparently, SEO support is a must-have of any theme if they want to compete with countless competitors in the market. The theme pushes up your Google rankings and reaches more leads.

In fact, the above are just a few of the many great benefits that the Magento PWA theme gives you – store owners, developers as well as customers. It is no coincidence that PWA has got a big round of applause from different kinds of users. 


To explore more of the PWA value for the development of your business, don’t hesitate to go in-depth into useful data about the application of Magento 2 PWA with the following article: Magento 2 PWA – Is it well invested for your website.                             

Enhance user experience

To function properly, the progressive website does not require a constant high-speed internet connection. It’s one of PWA’s standout features. It’s even possible to use it when you’re not connected to the internet.

Another advantage of PWA that improves user experience is that you don’t have to download it from a store or worry about updates, and it also places the icon on the home screen like an app, which solves the accessibility issue.

PWAs are wonderful for startups, but they’re also a good alternative to native apps for existing eCommerce businesses.

Best Magento 2 PWA Solution Providers You Cannot Miss 

Because of the rapid growth and efficiency of the Magento 2 PWA theme, various Magento-solution providers have grabbed this delicious piece of cake and quickly designed their PWA products.

With certain bright points given up there, you must be eager to refer to a few reputable Magento 2 PWA vendors. 

Below, we’ve put together a handful of reliable places where you can weigh their strengths and weaknesses to make the right choice. Let’s see what we got here!

1. SimiCart


The top of our list is a splendid Magento PWA solution from SimiCart. They are the first and currently the only solution for Magento to be listed by Google as a qualified agency to build optimized and mobile-friendly web apps.
SimiCart PWA is a headless commerce application created with Magento PWA Studio, ReactJS, and GraphQL. We have optimized and made it entirely adjustable and scalable for any business with the help of SimiCart’s computer geniuses. As a developer, you may receive full access to the source code, connect it to any Magento store instantly, and use its main features.


You feel excited just by hearing this information, don’t you?

Converted by SimiCart PWAs, your store can stand a high chance of raising customer engagement and soaring conversion rate. For all those benefits, it’s absolutely worth a try!

Outstanding features:

  • Theme compatible with all devices
  • Lightning page loading speed
  • Home screen icon
  • No download required
  • Great UX
  • Offline mode
  • SEO support

2. GoMage


Next, GoMage Magento 2 PWA Storefront is one of the most reliable solutions that helps build a PWA store. It is developed to be easy to install and customize and does not require technical expertise. Because this storefront is based on the official Magento 2 PWA Studio, it is fully compatible with Magento updates and official security patches. 

Outstanding features: 

  • Built-in drag-and-drop page builder 
  • Customizable and configurable storefront 
  • A powerful set of Marketing & Promotion features 
  • Full integration with Google Analytics for insightful reports 
  • Trustpilot integration for utilizing social proof
  • Disqus integration for customer interaction management 
  • Algolia Product Search integration 
  • Paypal integration 

And, the GoMage Magento 2 PWA’s pricing includes two options specific for Open Source and Commerce editions. 

3. CedCommerce


The Cenia PWA theme for Magento is an excellent choice for Magento store owners who need their ecommerce websites to provide a faster response across different channels and devices. It uses modern technological tools like GraphQL and Javascript that make this system more effective.

CedCommerce offers the theme in two different versions that make the Cenia PWA theme more affordable – a basic free version and an advanced Pro version. The basic version is suitable for beginners that can be extended further, while the Pro version is a complete package of many advanced facilities.

Other than the technical solutions, trust in CedCommerce for all-time available and proficient assistance. It is preferred over its competitors for following supportive and understanding assistance followed by its professional team.

Outstanding features:

  • One-page checkout
  • Build custom carts
  • Compatibility with multiple payment and shipping methods
  • Gather customer product reviews
  • Push notifications with a splash screen
  • Separate product page tabs
  • Easy installation and upgrades
  • Category filters
  • Banner images and sliders
  • Multilingual and multi-currency support
  • Newsletter support

4. Tigren

tigren-demoOur second brilliant suggestion is Tigren. Extreme web loading, attention-grabbing design, and advanced features are the core reasons they stand out among a jungle of other Magento rivals.

Magento 2 PWA theme developed by Tigren gives your website a minimalistic but inviting appearance, which guarantees to win the hearts of customers at first sight. 

After encouraging customers to add your PWA store to their home screen, the theme will offer an incredibly smooth and lightweight experience with the following features. 

Outstanding features:

  • Lightning loading speed
  • Mobile home screen icon
  • Push notifications
  • Full-screen mode
  • Offline accessibility
  • Low storage space requirement
  • Cross-platform availability
  • Background sync
  • SEO support

5. ScandiPWA


ScandiPWA can be claimed as the pioneer in developing and introducing open-source PWA themes for Magento. If integrated with their theme, your Magento website will ensure a super-fast loading speed, quickly bring your products to the top of google search, and thus optimize mobile conversions. 

Moreover, ScandiPWA doesn’t offer a middle layer, so some issues, such as slow performance, bugs, and myriad maintenance resources, can be resolved.

Outstanding features:

  • Mobile-first Magento 2 PWA storefront
  • Google e-commerce best practices
  • Conversion-informed
  • Push notifications and offline browsing
  • SSR for improved PWA SEO
  • 301 Redirects
  • Layered Navigation
  • Cart Price Rules

In short, these recommendations are the top companies that get the most positive reviews on the market. Their product is full of the best features of a standard PWA and has been proven to play a crucial role in increasing the sales of a Magento store.

Magento 2 PWA Theme – The Optimal Converting Way

As one of the main methods of converting your Magento store to PWA, Magento 2 PWA theme is a modern advanced PWA integration solution. As mentioned above, it is built on Magento 2.3 PWA Studio, ReactJS, and GraphQL.

There are two main parts, including the storefront PWA and the built-in API, as a bridge between the storefront and the backend.

  • Advantages 

Up to the present time, experts consider this to be the most potential solution. All the strengths of PWA, such as fast speed on all devices, home screen icons, features like an app, and a lot more, can be found in the PWA theme.

  • Disadvantages 

However, you should also consider some cons of the theme to make an informed decision.

First, you only have a few narrow options from some of the reliable vendors.

Second, due to the optimization that they promise to deliver and the scarcity of supply, you may end up with a high cost compared to other methods.

Last,  these themes are prone to conflict with your existing extensions or theme activity in general. You will take one more step of compatibility testing when you want to use the PWA theme.  

Devoting all of our enthusiasm and endless passion, BSS Commerce is also participating in this new era of technology war. Our creative, experienced, and critical team of developers always do research meticulously and thoroughly to create the best solution.

All things we do are to help your business surpass other competitors with flying colors. 

So, keep updated on our moves in this thrilling PWA generation! You will be amazed at how our Magento PWA theme can contribute to your sales booming.

Additional Methods to Convert A Magento 2 Website to PWA

Oh, wait! Even when you have found your preferred provider, don’t rush away without learning more about other methods to convert your Magento 2 website to PWA. 

Frankly, although using the Magento PWA theme is an effective way, knowing others will help you choose the most appropriate direction for your business based on available resources. 

Let’s leverage them smartly!

Magento 2 PWA Extensions

  • Definition 

Highly recommended, using PWA-ready modules to move your store to PWA is one of the simplest and fastest ways. Today, there is an enormous collection of PWA vendors and designers to choose from.



  • Advantages of Magento PWA Extensions

It offers an exceptionally affordable price and easy installation.

  • Disadvantages of Magento PWA Extensions

Generally, watch out because not all Magento PWA modules offer full features of a PWA. For example, some can just be added to the home screen and have push notifications without offline mode or background sync.  

We – BSS Group offer a very useful extension: Magento 2 One Step Checkout. If you want to have more information about this extension, don’t hesitate to check our Magento 2 Checkout Process – Easy Optimization Steps to know more!

Magento 2.3 PWA Studio


  • Definition 

Magento 2.3 PWA Studio is another solution that Magento provides users to automate the process of deploying and maintaining a PWA storefront.

  • Advantages of Magento 2.3 PWA Studio

To be fair, Magento 2 PWA Studio is a comprehensive solution that allows you to develop your PWA from scratch. The existing storefront will be replaced with a PWA one that is connected to your backend via API.

  • Disadvantages of Magento 2.3 PWA Studio

Of course, nothing is 100% perfect. PWA Studio only effectively and conveniently supports the first step of PWA development. The PWA Studio demo is a typical example of lacking essential default features.

Basically, these are the three existing methods available for transporting a Magento store into PWA. Each has its own pros, so you should carefully assess and choose the most appropriate plan for the development of your business.

READ NOW: Magento 2 PWA Studio Introduction to understand pros & cons of this solution


In brief, Magento 2 PWA theme is a perfect integrated solution bringing the full benefits of a PWA. Looking at how we can take advantage of it, many agree that this is a new generation of e-commerce prosperity, not just a temporary trend.

Yet, this method hasn’t become as popular as PWA-ready extensions due to the relatively few options to customers. Make smart choices! Either way, you can maximize your profits and minimize your risk as long as you know how to leverage them.

BSS Commerce is one of the leading Multi-platform eCommerce solutions and web development services providers in the world. With experienced and certified developers, we commit to bringing high-quality products and services to optimize your business effectively.

Check out our Magento PWA Development and contact us to resolve your problems and build your ideal PWA. We are willing to support you every time!

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