“Roses are red.
Violets are blue.
Magento Mobile App is hot.
Gods know the app really costs.
But your customers might want it a lot!”
That people now shop via their smartphone more than ever before creates an ecommerce trend to which every Magento merchant should pay attention. It is called “Mobile first – Desktop second!”
To be short, you had better invest in mobile optimization if you do not want bad experiences to drive potential customers away from your Magento 2 site. This process costs – I mean, your money, your time, and other resources. But, you must sit down and draw a plan soon.
Today, let’s start with PWA and Magento Mobile App.
Get Prepared for E-commerce Mobile Strategy
Do not jump to developing Magento Mobile App just because it is a trend without knowing what your customers want.
Here come three points to keep in mind.
Again, many customers access your website via mobile first and desktop later. If the first experience falls short, they do not bother caring how attractive your site is on the desktop.
Your first to do after reading this post is checking whether your menus and content automatically adjust themselves beautifully to the browser screen size. If not, you should fix the problem soon.
In case you haven’t had so many products or customizations on your Magento 2 site yet, you should install a built-in responsive theme. It works right out of the box to make your site mobile-friendly.
“Responsive design also gets your page ranked on the first Gooogle’s search result page.”
Simply, when customers search by their phone, Google will look for the mobile version of the page and, if any, show it at the users’ fingertips.
The mobile conversion rate remains very low, although mobile traffic grows day by day. People browse your site on mobile while finally purchasing on the desktop, mostly for fear of payment frauds.
If so, your mobile optimization is still not sufficient and profitable enough.
Besides the responsive content, here are several best practices of mobile checkout recommended by Crazy Eggs.
- Designing for touch, especially for the thumb
- Break up checkout into multiple steps with progress indicators, or
- Make one-step checkout short
- Speed and smooth transition through each step of the checkout
- Color the buttons with light gradients
- Enlarge text fields, labels, and button – Make them clear
- Support guest checkout
- Build trust with extended validation SSL certificates
- Auto-Detect And Auto-Complete, and Address Finders
Progressive Web Applications
Since the official announcement of Magento about the available Progressive Web Applications (PWAs) Studio to build app-like experiences right on your online Magento 2 store, “Magento PWA” has become a hot topic!
This tool is to solve the dilemma of mobile conversion and improve cross-channel purchases.
“The impact extends far beyond mobile!”
But, keep in mind that PWA Studio is only a Magento 2 Mobile App Builder with a set of pwa-module, pwa-buildpack, peregrine, and venia-concept rather than a ready-to-use solution.
Hence, there is a lot for you to prepare:
Step 1: Learn about PWA
Some useful documents for your references:
- Progressive Web Applications Checklist
- Websites that have already invested in PWA (check on your phones): Wego; AliExpress; or Twitter Lite.
- Magento PWA Studio
Step 2: Choose How to Implement PWA to Magento
Do you have a team of in-house developers to build a progressive web app from scratch, or will you install a built-in Magento PWA solution?
Step 3: Start a Budget and Action Plan in 2019
3 Reasons You Should End up to Magento Mobile App
Some experts say PWA is the next big boom of ecommerce mobile in general and of Magento in particular. And, some even think it will win over the native app.
I find myself standing on PWA in the near future and on Magento Mobile app in the long-term.
“I mean PWA is a good start in ecommerce mobile strategy. But it is app-like, not a real app. Not to mention, not all browsers support PWAs – IOS, for example.
Sooner or later, you should build a Magento Mobile App.”
Provide superior mobile experiences
A website is usually built with a desktop-first design. And a responsive one is specially designed to display on smaller screens of tablets or mobile phones.
In other words, you try to adjust your content smaller.
The native app, in the other words, is all developed with the mobile experience in mind. So, it provides superior functions allowing the users to browse and checkout in a few taps or scrolls.
Improve the reliability of the checkout process
That customers often purchase on a desktop after browsing via their mobile devices is because they pay serious attention to the security of the checkout process.
And a Magento mobile app will get rid of such a time-consuming experience. Not only can customers check out in several taps, but they feel protected from information exposure to all the web. The app owner even possibly handles their own payment gateway rather than using the third-party intervention.
Safer is better!
Turn visitors into loyal customers
For sure, first-time visitors hardly go to the app stores and get your Magento Mobile App at once. Instead, they start with web browsers. That time, a PWA website is far from enough.
However, they are ready to install the app, if you have one, and if those customers feel more interested in your website.
The thoughtfully designed app helps enhance your brand image, build a long-term relationship, and booming your mobile sales.
My advice is to take steps by steps – based on your budget and researches on your customers.
Firstly, try to improve your mobile strategy. Make use of PWA studio where possible.
Then, plan for a Magento Mobile App. I know it costs to build, it costs to maintain, it costs to acquire users.
But it is worth monetizing from mobile customers when your website reaches a specific scale!