Magento vs PrestaShop: Which One Outperforms The Other?
With the diversity of ecommerce platforms, choosing a suitable one to start an online store is not always easy. There are several aspects that store owners will need to evaluate before engaging with any platform, including detailed features, pricing, accessible support, and so on.
Magento vs PrestaShop, despite being popular platforms with significant market share compared to others, are not perfect choices for every business.
Still wondering about “Magento or PrestaShop” or “Magento 2 vs Prestashop”? This blog will provide you with an overall comparison to help you select a suitable one.
Magento vs PrestaShop: A Quick Breakdown
Originally developed in 2007 by Varien, Magento is an open-source ecommerce platform written in PHP. So far, it has become one of the most popular CMS with various products and versions. According to the latest statistics, Magento has powered over 250,000 ecommerce sites with more than 2.5 million downloads.
For those who haven’t known of how many editions Magento offer, the topic Magento Open Source vs Magento Commerce will provide a full comparison that answers your question. Besides, if you are interested in an option that includes hosting, Magento Commerce Cloud (Magento ECE) is the most premium edition you must know.
|Magento Open Source||Magento Commerce||Magento Commerce Cloud|
|Advanced Native Functionalities||Yes||Yes|
|Hosting & Performance||Yes|
Like Magento Open Source, PrestaShop is a freely accessible ecommerce platform written in PHP. No monthly fees or commissions are required like using Magento. The very first difference from Magento is that Prestashop does not offer any enterprise edition. Up to now, this ecommerce platform has been chosen by 300,000+ online shops across the globe and is available in 60 different languages.
Magento vs PrestaShop: Which One is Better?
1. Design & templates
Both Magento vs PrestaShop themes are elegant, professional and modern. According to design, don’t worry that you cannot find a theme matching your needs because both platforms have a massive number of themes.
The PrestaShop team design templates by themselves. Users of the platform are encouraged to visit PrestaShop Addons Marketplace for 2400+ free and paid PrestaShop templates that will give your store additional built-in features like color switcher, mega menu, and front editor if you wish.
With Magento, the difference comes from a vast supply of third-party providers. As a result, Magento offers you more variants of design to choose from. You can reach out to a huge quantity of themes and easily find an ideal theme from theme providers like ThemeForest. Especially, you can also build your own theme once you have the necessary coding skills.
In terms of usability, both platforms support basic ecommerce functionalities. However, Magento still stands out with more robust features, allowing businesses to deliver a seamless experience to their customers. Especially, Magento 2 Commerce edition provides a lot of exclusive features that B2C/B2B businesses will love :
- Customer segmentation
- Gift registries
- Events & Private sales
- Rule-based related products
- Rewards & Loyalty
- Visual merchandiser
- Quick order (B2B)
- Company credit (B2B)
- Quotes (B2B)
DIG INTO Magento detailed features with Everything You Need to Know about Magento.
Furthermore, Magento is a powerful e-commerce platform in terms of B2B business. Magento Commerce edition does support built-in B2B modules to support the wholesale business to enhance shopping experience and management. For the Open source edition, there are a lot of Magento 2 B2B modules to bring more functionality for wholesale online stores.
Is a Prestashop online store functional enough?
Prestashop supports more than 500 already-built-in features. Some unique features are Intelligent Merchant KPI and Forecasting which enhance its statistical facilities. It also includes integrations that will enable you to export product listings directly to eBay, Amazon, Google Shopping and other popular marketplaces.
In short, if you need robust ecommerce features, Magento is a perfect choice. Otherwise, if a basic one is enough, Prestashop is worth considering.
Security is a sensitive aspect that can lead to serious losses for ecommerce. For this reason, there’s no surprise that both Magento vs Prestashop offers excellent security measures to avoid security breaches.
Magento continuously releases updated security patches to close any vulnerabilities that arise. Therefore, it offers a level of security you don’t see with Prestashop. Besides, the platform also allows you to install robust plugins to ensure the secure state of your ecommerce website.
With Prestashop, there is a self-hosted version available for download. Many users host their site with Prestashop. If you expect a higher security level, it’s usually better to have control over the environment and access to a support team. Accordingly, we recommend a self-hosted solution regardless of which application you pick.
4. Performance & Scalability
To scale up, the capability of handling traffic spikes is necessary. On the contrary, don’t be surprised if your site goes into slow speed and lags and errors arise when it deals with surges of visits during special events like Black Friday Sales, Cyber Monday Sales, and so on.
Magento is a robust CMS that is capable of coping with up to 50,000 visits/hour. Indeed, it has made both client-side, server-side and database improvements to gain the stability and scalability that large enterprises need.
For example, Magento offers several optimizations that reduce the amount of data that must be passed to the browser in order to render the webpage. This finally decreases page weight and reduces response time. The server response time is also shortened thanks to the integration with Varnish page caching.
At this point, Magento is doing better than PrestaShop.
5. SEO & Marketing
Both Magento vs PrestaShop provide users with critical features to optimize your website in terms of SEO such as URL modification, canonical tags, 301 redirects, and so on. However, PrestaShop users will have to install modules for some SEO settings while on the Magento platform, they are originally available.
|301 redirects||Can manually adjust in Magento internal URL Rewrite Management system or use extensions||Can manually adjust in the root folder|
|Google tools||Available||Modules required|
Furthermore, Magento Commerce edition also offers other premium marketing tools like customer segmentation and targeting as discussed above, or analytics and report generators.
6. Plugin & extensions
White Magento Enterprise edition comes with exclusive features that every store owner will love, Magento Marketplace offers 3.600+ extensions so users of Community edition can pick any compatible extensions for out-of-the-box functionalities.
Extensions in Magento Marketplace are categorized into groups, from Content & Customizations, Sales, Payment & Security, Shipment & Fulfillment, to Site Optimization. All of them have been reviewed strictly by Magento’s QA team in technical and content aspects before being officially listed. No matter you are seeking a free or premium one, this store can fulfill your needs.
PrestaShop slightly exceeds Magento in module quantity. Users of this platform can access about 3800 modules from Prestashop Marketplace to extend their store’s capacities in a few clicks.
7. Easy of use
The tricky part of using Magento comes from manual installation, setups and customization, which involve coding skills. For example, you might deal with steps like transferring files via FTP and running several commands. These jobs can be complicated for amateur users to handle.
If you are a non-technical user, the time-saving solution is asking for dedicated support from developers or Magento Web Development agencies to get your site up. Afterward, daily operations will be more simple since Magento has so far gained substantial improvements to the backend interface since the Magento 2.0 version. The backend admin of this platform has been much more intuitive and user-friendly.
Compared with Magento, PrestaShop would be an easier game if you are tech-challenged. The customization on a PrestaShop site is less complex because the platform has simplified the daily management to help admins focus on important issues.
Magento offers a free edition called Magento Community Edition or Magento Open Source. You can download the program code without any payment and freely customize it according to your business needs. But please note that you still have to pay for web hosting.
On the other hand, an annual fee is applied to the paid plans, which escalates with the business’s annual revenue. With Magento Commerce, the cost starts from $22,000 if your revenue does not exceed $1 million. Similarly, Magento Commerce Cloud costs around $40,000 according to the relevant range of revenue.
Estimate your project’s cost with All Must-Know Magento Costs to build a basic to custom website.
Being an open-source shopping cart, PrestaShop is free to download but users have to pay for the web hosting if you go for a one-click hosted solution and usually needs additional modules and a responsive template to build a functional website. The platform has two editions:
- A downloadable platform (Open Source)
- A cloud-based ecommerce system
For SMEs, the cost of running Magento and PrestaShop is not significantly different. When it comes to enterprise-level businesses, Magento is more costly but gives you a lot of built-in functionalities in returns.
Depending on Magento editions, users will experience different degrees of support. Magento Community users can only seek help from official documentation and communities solely. Some of the most popular sources are Magento Help Center, Magento DevDocs, Magento Forums or Magento partners’ blogs like BSS Commerce Confluence Blog. Meanwhile, Magento Enterprise users can reach out to the official full-fledged support via email or live support.
With PrestaShop, support service requires payment under support plans. For example, the “PrestaShop Support Plan” including speedy support and expert consultancy will charge you from 249€ to 1399€ depending on the support level.
Conclusion: The Ideal Platform for Your Business
All in all, there is no absolute conclusion that Magento or PrestaShop outperforms the other. Each platform has its advantages and disadvantages. The decision depends on your business scale and what your priorities are.
For PrestaShop, despite being an open-source cart, this platform is easy to use and manage. It covers all of the key ecommerce features with thousands of addons to satisfy. The open-source nature makes the platform flexible to customize. PrestaShop, for these reasons, would be ideal for beginners or SMEs that aim at cost-efficiency.
On the contrary, store owners might not equally favor Magento regarding ease of use and pricing. However, Magento performs excellently when it comes to large-scale units. Many top-notch brands have selected Magento. While small firms usually prefer the free edition, Magento Commerce would be a perfect solution for large-scale business.