mobile apps promising future in profit turnover

The Rise Of Mobile Apps And Why It’s A Profitable Industry

Mobile app adoption has skyrocketed during the last decade all over the globe. There will be around 3.5 billion cell phone users globally by 2020, with an expected 1.4 billion handsets sold during that year solely. 

Consequently, most large organizations and enterprises have boosted their need for smartphone apps. Aside from providing services and items to clients, company owners utilize apps to increase their Returns of Investment (ROI) in various ways.

There’s practically no end to how much value you can gain from these, from company promotion to understanding more regarding your customer base.

This article offers several of the top mobile apps ideas to examine if you want to discover how much the organization and customers may gain from a smartphone app experience.

Methods of Using Smartphone Applications for Your Company

You must pay special care to your strategy if you want to succeed when investing in a smartphone application for your company. There are several methods to go digital based on your marketing requirements.

Smartphone Applications

Although the fundamental purpose of your application is to communicate with your consumer base, the aim of the connection varies from organization to organization.

Below are several of the best common and successful ways we’ve seen in the marketplace and samples.

Apps for Work Resolution:

These applications enable customers to complete activities or enjoy solutions provided by your company remotely and effortlessly. In addition, as a fundamental feature, most mobile applications support task resolution.

It might be a solution for remote employees to access client information, an application for automobile owners to remotely manage their vehicles, or perhaps a retail app.

Apps for Loyalty:

Smartphone apps may therefore be an excellent strategy to increase consumer loyalty. Loyalty programs and incentives are offered by brands such as ASOS and Starbucks to encourage ‘excellent consumers.’ Consequently, customers continue to return to the company in return for those perks.

Apps for Entertainment:

Apps aren’t usually designed to execute things on their own. You may keep a lot of your consumers hooked by amusing them via your company’s application, even if you don’t offer any rewards. Coca-Cola, as well as Red Bull, make good use of their applications. Coca-Cola Freestyle as well as Red Bull TV.

Ai – powered and Customer Care Apps:

These applications adhere to the fundamental communication framework. They act as a link between brand workers or technology and clients for debugging purposes. Customers may report difficulties and discover answers, while companies, for their side, can alert consumers of upgrades and new offerings.

Apps containing Content:

Celebrities plus service professionals utilize smartphone applications to offer their material in a controlled digital area. Pinterest, an application that offers photographs, videos, and informative culinary tutorials, is a fantastic example.

What Your Application Is Capable Of

There are various advantages to creating a mobile app for your business. Let’s examine a few of these. You may use an app to:

Increase the value you offer to your consumers:

The corporate environment has modified considerably during the last decade or more. Business owners today rely significantly on technology to begin and execute transactions with customers to begin and execute transactions with customers. 

Smartphone applications are among the most important aspects of current technology that constantly alter how customers purchase and fulfill their demands.

phone app revenues

Consumer expectations rise in tandem with the rate of technical innovation. Mobile applications are frequently an excellent route for delivering these demands. Retail purchasing, for example, has been among the primary business kinds that benefit the greatest from the adoption of smartphone apps. 

You can ensure that your items and services are more approachable and simple to use by going digital.

Convenience is a top priority for modern consumers, and applications provide it at their fingertips. This is one role of mobile apps in enterprises.

Create a More Powerful Brand:

The greater value you provide your clients, the more interested they will be in your business. However, it is hard to develop a meaningful company image without a conscious branding strategy. This is where customized mobile applications come into play.

Customized applications have shown to be more efficient in recent days than traditional brand marketing choices such as TV and outdoor advertisements.

Marketing firms utilize mobile applications to increase brand exposure and maintain a healthy connection with their customers.

Mobile phones have become an extremely important component of our daily life, with a large quantity of usable capacity. App owners may use this route to boost their brand.

You may also utilize the data gathered by this application to know your intended audience better and enhance your brand advertising approach.

Quickly and easily communicate with your consumers:

When there would be one factor that significantly impacts consumer happiness, this is how rapidly and effortlessly data regarding a firm is available.

The reply time of assistance is sometimes the deciding factor between one lead and a conversion. A customized smartphone app might be the connecting element when you want to provide your consumers with the fastest possible interaction speed.

customer support

As opposed to web pages and other platforms, a smartphone app is far more trustworthy, tailored, and handy. Clients shouldn’t have to worry about losing control of their assistance requests because they could sign in with personal contact details. Similarly, your staff would have easy access to similar data. 

This will allow them to service their clients more quickly and effectively. Aside from assistance, mobile applications are excellent for seeking and collecting consumer feedback.

Boost Customer Loyalty:

An increasing percentage of client retention is essential for practically every successful organization. It is frequently feasible to keep a strong retention percentage by providing excellent value to the consumers and guaranteeing that they are constantly happy. 

On the other hand, loyalty programs are an excellent opportunity to take matters a step beyond. While having a loyalty program is a terrific concept, company owners sometimes miss the target and create a program that is difficult to join. Loyalty programs on mobile applications might assist you in avoiding this typical blunder.

Get a Competitive Advantage in Your Field:

Staying up with business competition within today’s online marketing environment. Even though there are other variables to consider, a smartphone app provides you with a substantial competitive advantage, according to research investigating the importance of smartphone apps in businesses.

The need for quick communication and greater dependency on cellular devices appear to become the key factors driving this. As previously said, interaction speed is critical for customer happiness. 

Mobile applications, as opposed to traditional webpages and other platforms, do a great job meeting consumers’ ‘demand for speed.’

Given the numerous ways an effective mobile strategy enhances your business operations, the total impact on revenue creation will ultimately become apparent.

Going digital nowadays may imply more than just gaining a competitive advantage. This may even be necessary to stay up with the global competition in some businesses.

Achieve a greater level of customer engagement:

Focusing on customer involvement is among the most certain approaches to boost brand loyalty and income development. If you effectively enhance the frequency with which consumers interact with your business, you will see a rise in client lifetime value, Returns on Investments (ROI), and other crucial metrics.

Application owners may wish to incorporate certain elements in their application to increase engagement. Differentiated target is maybe the most essential of these. This entails generating various user groups and deciding what sort of material is provided to every other user group.

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Mobile apps for your business now fuel the majority of web traffic. Having a smartphone application for your organization places you in a good position for profit from this shift.

From promoting to customer support and advertising, a few divisions in your company will not benefit from having a mobile application.


Saurabh Sharma


Saurabh Sharma is a Digital Marketing Executive at Arka Softwares, a leading mobile app & web development company. He has 2 years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest app development technologies.

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