Registration is often considered dull and one of the processes that make customers leave the site quickly. However, if improved, online registration would likely bring significant benefits to your ecommerce website.
Let’s take a look at possible benefits waiting to be discovered and all the tips to increase user sign-ups on your website.
The Benefits of Improving Registration for Online Store
1. Enhance marketing/sales activities
There is no evidence that customers who have registered for an account on the website will make a second purchase. However, we could try our best in turning registered customers to first-time customers or even repeat customers.
Thanks to the information obtained from the registration form fields, you can aggregate and optimize them for appropriate marketing efforts that could potentially bring a great result.
The collected information could also be used for the adjustment of any new sales campaign for profitable opportunities.
An outstanding example is email marketing. According to Ometria, nearly 60% of British people prefer to keep up with brands via email than other media channels.
Email of registered customers can be included in the weekly or monthly marketing mailing list for notification of ongoing and upcoming promotion/discount from your store.
Other information such as address and phone number could also be used for marketing purposes, but don’t forget to put on a checkbox in the registration form for customer permission.
2. Product improvement by collected data
Information obtained from customer registration is one of the most valuable data for your business.
With the available customer database, you can easily segment and create sample groups for new marketing campaigns or sales strategies. Your R&D team could also use this opportunity to test new features of your services/products.
3. Personalized purchase suggestions
With the collected data from registration, it’s a must to maximize its potential. One of the ways to increase your store’s revenue is to make personalized purchase suggestions to customers who already have registered accounts on your website.
Based on what type of customer is (B2B or B2C), their birthday, address plus their behaviour, you can make recommendations that suited their characteristics.
Usually, big eCommerce websites apply an automatic recommendation system that covers all related information to make accurate suggestions that have a high chance of turning into actual sales.
4. Better customer service
Customer service plays an essential role in registration applications.
By knowing your customer’s average ages and other personal information that could be included in the registration form such as geographic location, their online budget (via average purchase price), your customer service team could make uses of this information to serve customers better.
For example, a change in voice tone, such as a calm and formal voice could be a viable choice if your average customer’s age is high. Meanwhile, younger customers would be more likely to be motivated in making purchase decisions while listening to an eager and energetic voice.
5. Seamless experience
To register for an account on ecommerce sites brings a huge benefit that not everyone could realize. It is the ability to ensure customers receive a seamless experience.
Without signing up and using an account, there are certain benefits that customers won’t be able to obtain such as cross-platform account data synchronization.
For example, a customer browses through a series of products on your site via computer. If he/she logs in and adds their desired products to cart, then after that, the customer still can log in by phone and place orders even without a computer nearby.
Even if he/she has to travel abroad, customers can still keep track of schedules and delivery status at any time and any place, as long as there’s internet.
If the customer doesn’t have an account, he/she will be forced to go through the product list and add to cart again from scratch.
In addition to eCommerce, if you sell SaaS products, it is imperative for customers to register accounts in order to access the service and benefit from cross-platform support.
6. Faster checkout process
Does encouraging customers to sign up actually make checkout faster? The answer is yes.
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Have you ever bought something on Amazon? The checkout experience is incredibly fast.
By using the information available from the user profile, the products in cart only need 1-click to confirm the checkout step and go straight to the shipping process.
Large e-commerce sites always allow customers to adjust profiles and input shipping information at any time they want. Usually, at the first order of customers.
After that, the second order and later ones will automatically apply this address and contact information, making the checkout process surprisingly faster.
Tips to Increase User Sign-ups Rate on eCommerce website
Are you looking to increase user sign-ups on your eCommerce website? Feel free to take our advice below to your heart and try applying them to improve online registration.
1. Benefit explanation & call-to-register
Not all customers, especially B2C customers, are interested in signing up for a new account when shopping online. And not all of them fully understand the benefits to be received when signing up.
Instead of letting customers think twice about whether to sign up for a new account, it’s better to guide them towards their actions.
Just put a short description/paragraph about the benefits of signing up for an account right in the registration page. Don’t list all the help you could think of! Instead, you should remind yourself to keep it as brief and attractive as possible.
You can make use of bullet points to emphasize the critical idea and maintain a friendly user-experience for your customers.
Besides the explanation of benefits, any call-to-action that encourages registration from customers should also suffice! Try to keep it crisp and precise.
2. Logical registration fields
As a business owner, as well as a customer, you must have also encountered registration forms that require specific information such as addresses, phone numbers, website addresses, emails, etc.
LEARN how to add custom attributes to the registration form with this tutorial!
Does this make you feel uncomfortable and spend too much time signing up for a new account?
If no, you can skip this part. Meanwhile, if the answer is yes, then please continue.
Placing more than one information field on the registration form is intentional. With all the collected data, marketers get more customers information to make better marketing plans and launch appropriate campaigns.
However, this intention significantly affects the registration rate on your website. No one wants to waste time on registration. Too many tiny and unsystematic information fields will make shoppers uncomfortable, especially hot-tempered and impatient B2C customers.
In the position of a seller who is looking to increase the registered account amount, we suggest you include the required information fields and only select a small number of sub information fields if needed.
For examples: Date of birth, gender, etc.
We also insist that you shouldn’t choose any fields that could potentially extend the registration period longer than customer expectation. Fields like address or contact numbers should only be included in the checkout step and shouldn’t be included in the registration form.
However, our suggestion only applied to B2C customers. For B2B customers, we suggest you make a unique form for wholesale registration. More information fields it must have, yet you should arrange it logically for customer convenience.
3. Shorten registration process
The registration process usually takes a lot of the customer’s precious time. Some websites even multiplied and pushed it to the extreme by combining the account registration with the checkout information step.
That said, as a seller, you should always remember that for any customer, whether a retailer or wholesaler, the time it takes to sign up for an account is still directly proportional to the prospect of a frustrated customer.
To prevent this issue, separate registration and checkout or find a way to shorten registration time by minimizing the number of fields required to fill in are appropriate suggestions.
4. Easy-to-recover & fast-to-setup password
Setting up a strong password is essential for the security of a client’s account. However, you should not make it too cumbersome and annoying for first-time visitors.
According to statistics of Digital Guardian, up to 89% of users feel safe with the password they have set, and up to 60% reuse their old passwords on many different websites.
The study above demonstrates that when it comes to creating passwords for newly registered accounts, customers already have in mind some old password samples they used to use. For customers, it’d be very annoying if your website’s security system doesn’t accept their intended password.
Therefore, instead of setting up a cumbersome password mechanism, you should focus on customer perceptions and user-experience. Usually, a mix between numbers and characters in uppercase and 8-character length is enough for a strong password. More than that could make customers feel uncomfortable, such as requiring adding punctuation marks.
An excellent suggestion to you is adding a password strength calculator and a password improvement reminder. This idea alone could make customers feel more confident in setting up a password for the new account.
According to Janrain study, over 45% of users leave the website when they couldn’t remember their passwords. And there are about 40% of users use the “forgot password” feature at least once a month as seen on the infographic of Randy Krum.
For your customer’s convenience, please include a password recovery function in the login page or registration form!
Remember to make your password recovery process both fast and straightforward! Instead of a complex system that requires four or five digits code for verification, you should just send a password recovery email back to their registered email.
Lots of websites do this, and you could learn from their samples.
Another tip for better security of your registration page is to add a captcha system. We’re sure that you wouldn’t like the idea of being invaded by thousands of fake registered users from hackers or your competitor’s unfair competition.
5. Full-fledged privacy policies for user sign-ups
When it comes to privacy, lots of customers care about their registration right.
The fact is that illegal marketing activity involved in customer’s data happens every day. No one wants their personal information to be sold around without any kind of permission like an idiot.
To be ensured by clear privacy policies might just be enough to make your customers fill in their hopes of security and begin registering their account.
Instead of listing every policy on the registration form, you should make it brief and attach visual indication of security on the side of the page. Verification badges would be a great help in ensuring the customer that their sensitive information is protected thoroughly.
6. Registered error explanation
In the process of creating an account, no matter how little information is required, there is always the possibility of an error in the reporting process.
Also, according to the infographic, up to 88% of users used to make false statements during the new account registration process. Filling in incorrect information has a high chance of error. That is not to mention very trivial mistakes, such as accidentally pressing the wrong key when typing.
Therefore, you should integrate the error reporting feature to show customers where they entered the wrong information, making the website stop confirming and redirecting to the successful registration page.
In addition, don’t forget to emphasize the wrong spot with bright colours. If possible, you should integrate the function that makes your page automatically scroll to the mistakes so that customers could save their precious time and quickly correct errors.
7. Quick registration by social accounts
Up to 51% of internet users use social networks, equivalent to 3.96 billion people who can register an account at your website according to statistics from Data ePortal.
Currently, the function signup and login through social media accounts appear in most ecommerce websites because of its convenience when just one click has completed the registration process.
That is not to mention popular social networks that support this feature such as Twitter and Facebook, have implemented authentication through phone numbers to verify the validity of the actual user and limit the number of bot accounts.
According to Marketing Pilgrim, up to 77% of users think websites should be equipped with the function of sign-in and sign-up via social accounts. So what are you waiting for? To prepare your online store with this feature should be a must.
8. Stay signed-in function
A purchase or conversion doesn’t happen minutes right after a customer finishes signing up for a new account but can occur hours, days or even weeks later.
Many customers have the habit of creating a new account, logging in, browsing for a while then leaving the page, only to come back after a while. It’d be very inconvenient for them if they’re required to log in each time they visit your website just to add products to cart.
For that reason, the “stay logged in” function has been created and popularized on many ecommerce sites around the world.
Although there are still controversies about the security of this feature, the convenience it brings to customers is undeniable.
For the registration form, you can add a check box for customers to enable this feature right in their sign up process. You can also add this check box later at the login interface as wished.
9. Online registration popup reminder
In addition to advertising applications, the popup can also be used as a powerful tool to help increase the new account registration rate on your website.
By setting up a popup that appears after a set period for guests, you can automatically remind customers to sign up for a new account in the first visit.
Have you known that up to 86% of customers leave right when they’re asked for creating a new account? Try your hardest to experiment and choose the correct period of limiting the rate of customers bounce off from the page to perfect this suggestion.
A small notice is that you can also use the popup reminder to remind registered customers to add more information to the account profile, which could be used for marketing purposes.
Suggestion for Magento 2 Registration & Account Management
1. Magento 2 B2B Registration
Do you feel tired when having to use the same registration form for both B2C and B2B customers while it’s required for B2B customers to have extra information for any marketing/sale purpose?
Fear not since BSSCommerce has introduced a reliable solution to solve the registration problem, which is Magento 2 B2B Registration extension.
- Create a separated registration form for B2B customers.
- Take careful control B2B registration: preview, pending, approve or reject.
- Show/Hide the default registration link.
- Notify registered users via emails & frontend messages.
2. Magento 2 Customer Attributes
Default Magento 2 Open Source doesn’t have the function that allows you to add custom attributes to customer registration. Yet, you can use the Magento 2 Customer Attributes extension to expand the possibility of collecting data.
- Create customer/address attributes.
- Support 9 input types of custom attributes.
- Place attributes in various positions on both frontend/backend.
- Display the added fields in emails & sales documents.
- Create new customers with custom attributes in the backend.
3. Magento 2 Social Login
As mentioned above, to login by social accounts is definitely one of the coolest and most essential features for the present days!
Thankfully, you don’t have to look anywhere else because we got right here a Magento 2 Social Login ready to be integrated to your store. It has various features such as:
- Allow customers to log in on-site through social login block.
- Support various social accounts.
- Place social login block anywhere.
- Ajax pop-up for login/register purpose.
- Redirect to custom URL after login/register.
4. Magento 2 Customer Approval
In case you don’t need any other features to improve your customer management except the ability to accept/reject newly registered account requests, then Magento 2 Customer Approval module must be your choice!
For detail, our extension is straightforward and provide you features such as:
- Deactivate a user account without the admin’s approval.
- Compatible with the “Email Confirmation is required.” function from default Magento 2.
- Automatically approve the account registration and update if necessary.
5. Magento 2 Popup
Not every customer remember or even intent to register a new account! You should remind them after a decent period of time.
- Create different types of the popup.
- Set up display rule and pages.
- Target popup to customer groups and store views.
- Visible on pages up to 6 positions & 6 animations for the pop-up.
- Config valid date, the cookie expires, timer for popup display.
- Responsive on all devices.
Whether to get more sales or just to collect enough data for better marketing planning and activities, to improve online registration is crucial for eCommerce websites.
If you want to increase your user sign-up rate, make sure to read all of our tips & tricks above and try applying them for your online store.
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