7+ Necessary Features For B2B eCommerce Websites

For an ecommerce B2B website, there are essential features that help improve the immensely B2B customer experience, thereby increasing your business’s profitability chances.

1. Customer Management


A strong relationship with wholesalers may be what you lack to maximize profits. Understanding customer behavior will help you realize their concerns and what they expect from your product to find the business’s right direction.

Therefore, your B2B ecommerce website needs to have customer management features and customer-related data such as customer information, orders. Knowing the buying habits of wholesalers will help you to improve your product and thus sell more.

2. Order History


CHECK OUT the B2B & B2C differences in eCommerce HERE!

Unlike most B2C customers, B2B customers often prepare and plan carefully before making a purchase decision. If ever placed an order, they also want to look up the purchase history to enter more accurate data.

Therefore, providing customers with a purchase history will make it easier for them to plan and spend on ordering.

3. Marketing Automation


Usually, with each campaign marketing, you will have to customize promotions or discounts for each product. Are you tired of having to repeat these time-consuming processes over and over again?

By automating your marketing, you can create automated promotions that target different purposes based on specific templates, such as increasing customer loyalty or improving new customers.

4. Authorization Management


DON’T FORGET to understand more of B2B eCommerce via this article.

Authorization management is an essential feature for an ecommerce B2B website. In short, it plays a vital role in profitable growth.

Wholesalers often have multiple requests and customize the price, offer, or shipping of the order.

To satisfy customers and achieve mutual benefit, you must be authorized to customize order information flexibly. Thanks to that, your business can optimize the profits for you and the benefits that customers receive.

5. Customer Pricing

B2B customers often want advice and optimal prices for their orders. Each wholesalers’ order usually has a considerable quantity of products. Therefore, product pricing is a reasonable interest of customers.

Having the ability to customize prices and pricing rules for wholesale purposes will help you offer your customers a more attractive and relevant price conducive to the buying negotiation process.

6. Payment Options

A B2B ecommerce website needs to offer customers various forms of payment. Offering a variety of payment options will give customers freedom during product checkout.

In addition, features like pre-payment acceptance to customers are also essential to improving customer relationships and keeping customers loyal.

7. Access Limit


EVER HEARD of B2B2C sale model in eCommerce? CLICK HERE!

If your website has both B2B and B2C clients, this is a must-have feature. You will want to limit the access to the wholesale price for retail customers or store guests.

Wholesale price security gives your business a significant advantage against unhealthy business competitors while also distinguishing customer files more clearly.

8. Third-parties Integration 


Most B2B customers would be glad to have familiar environments to work with. Popular systems like ERP, CMS, CRM, etc. are used globally. Has your website integrated any of the mentioned systems into your working environment?

By integrated management systems and providing customers familiar working enviroment, you can improve the customer experience and make it more engaging for better negotiation.

Hoang Nguyen Bao
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