What are D2C Brands? Top 7 D2C Examples for Your Business

What are D2C brands as prime examples for this sale model? Are there any successful direct-to-consumer businesses at present? Take a look and see for yourself. 

The D2C (direct-to-consumer) sector has grown at double-digit rates in recent years. It is expected to grow at a 19.2 percent annual rate in 2022. 

However, these figures are pre-COVID-19, so the propensity to go direct-to-consumer is likely to increase significantly in the face of supply chain unpredictability and loss of control seen in recent months. 

In this article, we’ll define what are direct-to-customer Brands and introduce you to the TOP 7+ prominent examples of D2C Brands that you may apply to your current businesses!

Let’s get started!

D2C (Direct-to-Consumer)

CHECK OUT this article about D2C eCommerce HERE!

D2C stands for direct-to-consumer. It is a sale model that happens when manufacturers decide to sell products directly to the consumer without having distributors or retailers as the third parties in the process.

Ideally, if you’re looking for D2C eCommerce, don’t forget to:

What is a D2C Brand?


By definition, the term D2C brand refers to manufacturing businesses that manufacture, develop products/services and distribute them directly to their consumers.

The product is always sent directly to the consumer during the sale process without third parties like traditional distributors. 

With most direct-to-customer brands at present, products are sold on digital channel platforms such as social networks, marketplace or enterprise’s ecommerce sites.

As a result, selling directly to customers has become much easier thanks to eCommerce. Third parties, for example, are no longer required once customers can purchase a product on social media using their smartphone.

The D2C brand’s ecommerce strategy focuses on maintaining the relationship with the loyal customer base. Simultaneously, direct-to-customer brands also build links with potential customers interested in their products through multiple channels like social media or websites.

However, most D2C brands do not have marketing strengths, so partnering with third parties such as online retailers, influencers, or the marketplace effectively can promote the brand name.

What are D2C Brands as Prime Examples?

With the appearance of social networks and various media channels available for marketing in recent decades such as Tiktok, Instagram, Youtube, there has been a surge in the amount of successful D2C brands, especially those who made massive investments in multi-channel marketing.

Even in the Covid-19 situation, many brands still make it through. Overall, D2C businesses maintain a constant growth of 19.2% a year.

Below are the prime D2C brands for examples:

1. Bombas


Bombas is the prime example of a D2C startup that dares to improve the product’s quality to the top, price them multiple times higher than the usual price and still have a success story to be told. In 2018, Bombas’ gross profit was over $100M.



ALSO, CHECK OUT other successful B2M brands in our list!

MVMT is a fashion brand that focuses on selling quartz watches, sunglasses and other men’s accessories. If you simply want stylish, vintage minimalist watches at an affordable price, MVMT is a viable choice.

3. Black Milk


Black Milk manufactures original items of clothing that look very standout and unique. With the help of only direct marketing, mostly word-of-mouth initially, Black Milk Clothing is now a multi-million dollar company after five years of pursuit.

4. Dirty Lemon


Dirty Lemon produces various fitness and flavor drinks, which offer many health benefits: wrinkles reduction, stress relief, digestion enhancement, etc. Instead of marketing on all channels, Dirty Lemon focuses on text box messages at first, then offline store laters.   

5. Quip


Quip sells oral products such as electric brushes, refillable floss, dental gum and more for your whole family. The company starts small with a subscription plan of 5$ per 3 months for battery, floss spool refills, and toothpaste.

6. Care/off


Care/off begins to make personalized vitamins easier to access for everyone via online quizzes and mobile applications. The company revamped the vitamin buying experience and turned it into a seamless digital journey with detailed explanations and a visual-pleasing display for customers.

By 2019, Care/off’s total value was around $156M. One year later, the company expanded into the beauty niche with various products.

7. Brooklinen


KNOW MORE about other sale models or eCommerce HERE.

By cutting off the middle man, Brooklinen sheets decrease their five-star sheets from over $800 to only $99. It’s an excellent trade-off that bypasses wholesaling and distributors’ costs, making their products approachable for casual consumers.

Five years since its launch, Brooklinen’s revenue was over $100M.

Wrapping up 

In a nutshell, D2C Brands are on the rapid ascent nowadays. These kinds of digital brands model are experts at lowering costs and attracting customers quickly. They are also thriving as “brands” in the traditional sense by identifying modern consumers’ unmet needs.

Moreover, the development of the internet and social media also pave the way for them to sell and raise their brand awareness, giving direct-to-consumer retail a massive kickstart. 

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