What is Magento 2 Product Information Management System?

Within the competitive e-commerce world, effective product management information can be key to success. This is where Magento 2 Product Information Management system or PIM come into play, helping streamline the complex task of handling product data. But what exactly is Magento 2 PIM, and why is it a game-changer for online businesses? Let’s learn about its definition, benefits, as well as 5 well-known suggestions for PIM in this article.

What are Magento 2 Product Information Management Systems?

Magento 2 PIM stands for Product Information Management, a software system that allows users to import and export information related to the product in the enterprise’s data warehouse. You can have a quick look at the graph below to see what PIM involves.


Enterprises using Magento Product Information Management systems can create appropriate categories, transfer information to departments more accurately, and have easier management of data consistency and synchronization. The information stored with PIM is backed up synchronously and accurately to different departments.

Benefits of Magento 2 Product Information Management Systems

In general, the PIM is only a support tool, so the system software will need a compatible platform to operate. A complete Magento 2 Product Information Management system integration offers a lot of benefits for the business, for example:

  • PIM helps streamline the information process, making any information-related actions such as updating or editing as simple as possible.
  • PIM centralizes any gathered information via sales & marketing channels to make product database consistent and quality.
  • PIM allows importing and exporting product data quickly to many different channels: social network, media, news, forum, etc.

Suggested Magento 2 Product Information Management Systems


Normally, a PIM system will be compatible with most existing e-commerce platforms on the market (Magento, BigCommerce, Shopify), similar to other management support systems solutions such as CRM or ERP, so it is not difficult to find one. PIM is compatible to be integrated into the Magento 2 platform.

1. Akeneo

Akeneo PIM is a free, open-source solution that allows users to customize different attributes of products and export data to many different languages.

2. Pimcore

Like Akeneo, Pimcore is also open-source software, with the most prominent feature being the combination of many different features, allowing users to manage and edit data and workflow easily and conveniently.

3. Inriver

Inriver is an intuitive PIM that allows users to manage their product data and distribute them to any POS system. It also comes with a Planner App for better management.

4. Salsify

Salsify is easily the best product information management system on the cloud for Magento 2. Besides the same functions as other PIM, Salsify also has a real-time app for better tracking and update mechanic. 

5. Bluestone

Bluestone is considered to be the most user-friendly PIM for retailers.  It allows the preservation of digital assets, images and contents for much a for only a small price.

We hope that this article has been useful and you can get an idea of what is PIM – product information management as well as its benefits. Let’s contact us if you have any E-commerce issue. Because BSS Commerce is one of the leading Multi-platform eCommerce solutions such as Magento 2 development service, Shopify plus development… and web development services providers globally.

>>> Check out: What Is Product Information Management In B2B ECommerce?

Hoang Nguyen Bao
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