Wishlist is one of the essential function in an E-commerce store in general, and in Magento sites in specific. Unfortunately, the default Magento 2 Community only provides only one wish list available for online shoppers to add favorite items. However, the only one wishlist in Magento 2 Community is not enough for your customers. So the question is: why there is only one wish list cannot satisfy your customers, and why store owners need multiple wish lists for your Magento 2 stores?
Now let’s find out 4 reasons in this article below!
Multiple Wish Lists Help to Have Specific Wish Lists as Interests
The word Wish means the goods which shoppers are interested in and have a desire to buy them. However, every Magento customer has a hundred wish items, and they have to add all of them into one wish list. It’s such terrible to load those items on that list, and obviously, it confuses the customers. Now you can see, when you provide more wish lists on Magento 2 store, your buyers can easily categorize the wish products as their interests, or buying demand.
Multiple Wish Lists Help to Have An Eye-catching Wish Lists
As mentioned above, customers have to add all favorite items in one list. For instance, if they add 50 items to the only one wish list, it will become a messy and unattractive list. Put yourself in that case, you may be confused and will be missing the most-likely-to-be-bought products. Meanwhile, in the same situation, you can put wish items into different lists, so you can manage them and know which one you like most, or be likely to buy, etc.
Multiple Wish Lists Help to Reduce Abandoned Cart Rate
Every customer needs consideration and planning while shopping. Hence, having Multiple Wishlists for Magento 2 stores helps to improve this process a lot.
By differentiating products in many groups with specific purposes, online buyers will feel much easier to decide what to buy among hundreds of goods in the Magento 2 store, which leads to that the abandoned cart rate will decrease.
Multiple Wish Lists Help to Gain Loyal Customers
Why having multiple wish lists can assist store owners to gain loyal customers? The answer is when you offer more than one wish lists in your site, it will support the needs of regular shopping. For products with a high rate of buying frequency, your customers now can save more time from the searching process. Therefore, the more customers come back to your site, the higher the chance of becoming loyal customers is.
Now you know why you should have multiple wish lists function for your Magento store. Whereas, the Magento 2 Enterprise support multiple wish lists for B2B customers, the Magento 2 Community does not have.
So we recommend Magento 2 Multiple WishLists extension for whom using Magento 2 Community. This Magento 2 Multiple Wishlists extension supports customers to sort out their favorite goods into various wish lists instead of only one like in the Community default.
For more information, you can check this article about Top 6 Magento 2 Multiple Wishlist Extensions Free and Paid
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